> For the complete documentation index, see [llms.txt](https://docs.adalysis.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.adalysis.com/tools/performance/segments.md).

# Segments

Dig deeper into campaign performance

Explore segment insights across ten categories, including device, gender, parental status, and more.

[Find out more about the geo heatmap](https://docs.adalysis.com/tools/performance/segments/geo-heatmap)

[Analyze hour of the week performance](https://docs.adalysis.com/tools/performance/segments/hour-of-the-week)

{% hint style="warning" %}
You’ll need to first create observational audiences in Google Ads in order to apply bid adjustments based on audiences.
{% endhint %}