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  1. Tools
  2. Performance

Segments

Dig deeper into campaign performance

Last updated 8 days ago

Explore segment insights across ten categories, including device, gender, parental status, and more.

Common ways to use segment insights

You’ll need to first create observational audiences in Google Ads in order to apply bid adjustments based on audiences.

Find out more about the geo heatmap
Analyze hour of the week performance