# Hour of the week

Adalysis visualizes your PPC performance based on the hours of the week, so you can optimize your ad schedules and bids. You can find the heatmap and comparison charts under **Segments** > **Hour of week**.

### Hour of the week heatmap

<figure><img src="/files/foqs0tkpti7MhKWtdKBl" alt=""><figcaption></figcaption></figure>

#### Customize your analysis

* [x] Filter your data by campaign, campaign type, or label.
* [x] Choose to segment your performance data by device.
* [x] Change the time frame on the right-hand side (default: last 30 days).
* [x] Switch between **14 different performance metrics**, incl. impressions, conversions, and lost impression share.

#### Compare your performance for key factors

Scroll down for two further performance graphs:

* [x] Track up to four performance metrics across the week. (Click on the down arrows to choose the metrics you need.)
* [x] Compare **weekday and weekend** performance for impressions, clicks, and conversions.

<figure><img src="/files/wsMdyqktvjpb8pi60f5B" alt=""><figcaption></figcaption></figure>

### Ad schedules

<figure><img src="/files/NhOJvBrflKCEzvEZJgNL" alt="" width="557"><figcaption></figcaption></figure>

To see your active ad schedule and current bid adjustments, switch to the **Ad schedule** tab.

* [x] Edit your bid adjustments with the pencil icon.
* [x] See when the bid adjustment was last changed.
* [x] The chart icon shows the previous bid adjustment value and a **before-and-after performance comparison**.

You can also create new ad schedules for multiple campaigns at once. Click **Create new ad schedule** to define when you want your ads to run, as well as any bid adjustments for specific time periods.

**Check if selected campaigns have existing ad schedules** lets you review and remove old schedules in a few clicks.

<figure><img src="/files/VhDk4OhcD9MoiBvsh7bM" alt=""><figcaption></figcaption></figure>


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