> For the complete documentation index, see [llms.txt](https://docs.adalysis.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.adalysis.com/tools/performance/segments/matched-and-targeted-locations.md).
# Matched & targeted locations
Visualize location performance across sets of campaigns
While Google Ads only provides the **matched** location data at the campaign level only, Adalysis also **aggregates it across the account**.
Get started on **Segments** > **Location**.
### **Matched locations (heatmap)**
Zoom into specific campaigns, date ranges or location categories as follows:
1. Choose which campaigns and campaign types to analyze.
2. Select your preferred date range.
3. View your breakdown by location size.
Additional settings are available to customize how the heatmap is rendered:
### **Matched locations (grid)**
The grid shows the matched location performance **aggregated** across the whole account. You're able to filter by performance using the **Filters** dropdown.
Click **View** to see the performance breakdown by campaign and have the ability to target or exclude the location at the campaign level.
### Targeted locations
You can make bid adjustments on the **Targeted locations** tab. Select your location(s) and click **Set bid adj**, or choose the pencil icon:
1. View current bid adjustments and the date of the last change. Then click a graph icon for a before-and-after performance comparison.
2. Red alerts indicate that the current bid adjustment isn't compatible with your bid strategy. Hover over an alert for more details.
3. **View aggregate performance** for an overview.
4. **Recommended bid adjustments** provide further insights for optimization.
5. **Filter** by campaign type or your own criteria.
### Excluded locations
View your **Excluded locations** to confirm which areas are being blocked from targeting.
{% hint style="info" %}
Changing your targeted locations isn't supported by Adalysis. Please make any changes in Google Ads.
{% endhint %}
