> For the complete documentation index, see [llms.txt](https://docs.adalysis.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.adalysis.com/tools/performance/segments/matched-and-targeted-locations.md).
# Matched & targeted locations
While Google Ads only provides the **matched** location data at the campaign level only, Adalysis also **aggregates it across the account**.
Get started on **Segments** > **Location**.
### **Matched locations (heatmap)**
Zoom into specific campaigns, date ranges or location categories as follows:
1. Choose which campaigns and campaign types to analyze.
2. Select your preferred date range.
3. View your breakdown by location size.
Additional settings are available to customize how the heatmap is rendered:
### **Matched locations (grid)**
The grid shows the matched location performance **aggregated** across the whole account. You're able to filter by performance using the **Filters** dropdown.
Click **View** to see the performance breakdown by campaign and have the ability to target or exclude the location at the campaign level.
### Targeted locations
You can make bid adjustments on the **Targeted locations** tab. Select your location(s) and click **Set bid adj**, or choose the pencil icon:
1. View current bid adjustments and the date of the last change. Then click a graph icon for a before-and-after performance comparison.
2. Red alerts indicate that the current bid adjustment isn't compatible with your bid strategy. Hover over an alert for more details.
3. **View aggregate performance** for an overview.
4. **Recommended bid adjustments** provide further insights for optimization.
5. **Filter** by campaign type or your own criteria.
### Excluded locations
View your **Excluded locations** to confirm which areas are being blocked from targeting.
{% hint style="info" %}
Changing your targeted locations isn't supported by Adalysis. Please make any changes in Google Ads.
{% endhint %}
---
# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.
## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.
Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:
```
GET https://docs.adalysis.com/tools/performance/segments/matched-and-targeted-locations.md?ask=&goal=
```
`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.
Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.