# Tutorial: Review and improve your quality scores

{% embed url="<https://youtu.be/cgfzXTnFcBQ>" %}

### Why are quality scores important?

Your quality score reflects the overall quality of your ads. Assigned to every search keyword in your account, 10 is the best and 1 is the worst.

Your quality score is based on three sub-factors:

* Expected click-through rate (CTR)
* Ad relevance
* Landing page experience

Google uses your quality score to determine how relevant your ads and landing pages are to any specific search. More relevance means higher quality scores. Higher scores mean your ads can show more often and in better positions. They can also decrease your CPCs.

In this tutorial, we'll show you how Adalysis can help you turn a sea of quality score data into clear priorities. And how to achieve more efficient PPC results.

### Quality score priorities

Adalysis aggregates your keyword-level quality scores into account, campaign and ad group scores. It also shows you how you’re doing for each quality score sub-factor (expected CTR, ad relevance, and landing page experience).

Start exploring on the **Quality score** screen.

#### Account and campaign scores

You can use the account and campaign scores to prioritize what need attention first. The historical breakdown means you can track progress over time.

<figure><img src="/files/IJlOwtAFqBtHlXsIHJKy" alt=""><figcaption></figcaption></figure>

<figure><img src="/files/xJSj8o0ZoZK48Nr3pj4G" alt="" width="563"><figcaption></figcaption></figure>

#### Keyword scores

You can also slice and dice your keyword scores by different metrics such as impressions, cost, and more.

Click on any chart segment and go straight to a full list of keywords in that category.&#x20;

<figure><img src="/files/TiaPptqDOaQwzi3kapIJ" alt=""><figcaption></figcaption></figure>

Alternatively, you can also toggle keyword quality scores on the **Keywords** screen. These options make it easy to prioritize which keywords to work on first.

<figure><img src="/files/BOmMBSkkDPOAF1WMmEqH" alt=""><figcaption></figcaption></figure>

#### Ad group scores

Adalysis calculates a quality score for every ad group. It combines your keyword scores for that ad group with the volume it generates for your account. This impression-weighting helps to prioritize high-volume ad groups with low scores.

Click **Analyze ad groups** for a full list of your ad groups in priority order.

<figure><img src="/files/UQhD3dGIqLDVjChpt1TE" alt=""><figcaption></figcaption></figure>

<details>

<summary><strong>Adalysis audit alerts are your early warning system for:</strong></summary>

* [High volume keywords with a quality score drop](https://docs.adalysis.com/tools/audit/prebuilt-alert-list/keywords/high-volume-keywords-with-a-quality-score-drop)
* [Keywords with poor ad relevance (quality score)](https://docs.adalysis.com/tools/audit/prebuilt-alert-list/keywords/keywords-with-poor-ad-relevance-quality-score)
* [Landing pages that need improvement](https://docs.adalysis.com/tools/audit/prebuilt-alert-list/landing-pages/landing-pages-that-need-improvement)

</details>

### What’s next?

How can you improve your Quality Scores?

* For Expected CTR, look at ad testing.
* For Ad relevance, look at ad group organization.
* For landing page experience, look at page speed or consider creating a new page.

Our Ultimate Quality Score Guide explains the key steps and considerations.

[Read the guide](https://adalysis.com/google-ads-quality-score/)


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