Google Ads

How to create a Looker Studio Google Ads data source

1

Getting started

Go to the Data Source screen and click Create.

2

Permissions

Choose Google Ads and grant Looker Studio access to your Google Ads account when prompted.

3

Setup

Choose an account from the list and click Connect. The next section will help you decide whether to connect an individual or a manager account.

There are two types of data source for Google Ads: one for individual accounts and one for MCCs. Adalysis supports both types and we would recommend the following setup.

Data sources for INDIVIDUAL accounts

This data source is for reports with data from a single Google Ads account.

In this example, we should set up one data source for the Alpha Account account, one for the Beta Account, and so on.

Once created, you can rename the data source to make it easier to identify in the future:

Data sources for MCC accounts

Looker Studio can provide MCC-level reports covering multiple accounts. If these accounts have different currencies, Lookr Studio will convert the cost data to the MCC currency (learn more).

You have two choices:

  1. Select a currency to set up a single-currency MCC data source (if the selected accounts use the same currency).

  2. Don't select a currency and create a multi-currency MCC data source (if the selected accounts use a range of currencies). Learn more about how Looker Studio will handle multiple currencies.

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