# Google Ads

{% stepper %}
{% step %}
**Getting started**

Go to the **Data Source** screen and click **Create**.

<figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2FkcJkCkCjIvWjB3ABYYRE%2FScreenshot%202025-03-24%20at%2020.54.41.png?alt=media&#x26;token=b39d7211-f787-4d30-a9d2-dfe0ebb09c08" alt=""><figcaption></figcaption></figure>
{% endstep %}

{% step %}
**Permissions**

Choose Google Ads and grant Looker Studio access to your Google Ads account when prompted.

<figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2F7YPwsnEuugqVIjRD9BhS%2FLooker-DataSource-GoogleAds.png?alt=media&#x26;token=cb6a45b5-d077-4be2-9291-8713a1251cb3" alt=""><figcaption></figcaption></figure>
{% endstep %}

{% step %}
**Setup**

Choose an account from the list and click **Connect**. The next section will help you decide whether to connect an individual or a manager account.

<figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2FdrBnogTlPMvtiV5zvRow%2FLookerstudio-connect.png?alt=media&#x26;token=4609eb5b-4c8e-44fb-bd8e-ac4a0389fd2c" alt="" width="563"><figcaption></figcaption></figure>

{% endstep %}
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{% hint style="warning" %}
There are two types of data source for Google Ads: one for individual accounts and one for MCCs. Adalysis supports both types and we would recommend the following setup.
{% endhint %}

#### **Data sources for INDIVIDUAL accounts**

This data source is for reports with data from a single Google Ads account.

In this example, we should set up one data source for the **Alpha Account** account, one for the **Beta Account**, and so on.

<figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2FqHTRW2lqZ8rtWf6972NN%2FLooker-Individual-Account-Data-Source.png?alt=media&#x26;token=5605d6d5-29e9-4462-8959-5ce7b3a606af" alt="" width="563"><figcaption></figcaption></figure>

Once created, you can rename the data source to make it easier to identify in the future:

<figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2F2ccJyioOFRwPg22QG2Nq%2FLooker-DataSource-Rename.png?alt=media&#x26;token=743c30ef-c26c-4dcf-8a8b-c0b8912560b0" alt="" width="563"><figcaption></figcaption></figure>

#### **Data sources for MCC accounts**

Looker Studio can provide MCC-level reports covering multiple accounts. If these accounts have different currencies, Lookr Studio will convert the cost data to the MCC currency ([learn more](https://cloud.google.com/looker/docs/studio/connect-to-google-ads?visit_id=638838459962314624-1785488281\&rd=1)).

<figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2FvRcaKsL1Cps9Ru25KrfI%2FLooker-MCC-Account-SingleCurrency.png?alt=media&#x26;token=7c270dd7-a218-47c7-a51a-4e245e76c817" alt="" width="563"><figcaption></figcaption></figure>

You have two choices:

1. Select a currency to set up a **single-currency MCC** data source (if the selected accounts use the same currency).&#x20;
2. Don't select a currency and create a **multi-currency MCC** data source (if the selected accounts use a range of currencies).  [Learn more ](https://cloud.google.com/looker/docs/studio/connect-to-google-ads?visit_id=638838459962314624-1785488281\&rd=1)about how Looker Studio will handle multiple currencies.