Mobile app traffic can be of very low quality and many advertisers want to exclude it completely. Adalysis will alert you to any campaigns that don't completely exclude mobile app traffic.

You'll see the alert under Placements on your Audit > Alerts screen. Click on it for a list of affected campaigns. You can then exclude all mobile apps or specific types, both at the account level or for individual campaigns.

Expand the account or campaign-level exclusions. Then, select the types of apps you don't want to show your ads in and click the Exclude selected apps button:

Account level

Campaign level

Adalysis will alert you to placements that aren't converting well, so you can choose whether to exclude them and boost campaign performance.

You'll see the alert under Placements on your Audit > Alerts screen. Click on it to view a list of affected placements or select an action.

By default, the audit check is based on zero conversions and 100 clicks in the last 90 days. However, you can edit these thresholds in Audit > Settings > Placements.

Adalysis will alert you to campaigns that don't exclude traffic from placements with sensitive content labels.

You'll see the alert under Placements on your Audit > Settings screen. Click on it for a list of affected campaigns.

You can then select categories and click Exclude selected content.