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Insights

Budget boost alerts

Get alerts when there's an opportunity to increase your budget

Adalysis alerts you to opportunities to scale your budget. The alert is triggered when the metric Lost impression share (budget) rises above 10% for three consecutive days.

Google uses this metric to report on the percentage of lost impressions due to a limited budget. Adalysis analyzes daily performance data and traffic fluctuations to estimate the potential impact of increasing budgets on impression share. This approach helps identify opportunities to capture impressions that are currently being missed due to limited funds.

Adalysis is also able to work out the Lost impression share (budget) metric for shared budgets, which isn't readily available in Google Ads.

This alert is different from Google's Limited by budget alert. The Adalysis alert uses actual performance data, whereas Google uses other factors. In fact, we've found that Google sometimes shows an alert even when the budget is not limited.

Viewing boost alerts

You can find your boost alerts on the Accounts overview:

Click on the Budget boost alerts column header to sort your accounts. There is also a matching filter available.

The Budgets > Manage screen also shows the boost alerts.

Alert customization

By default, Adalysis triggers the alert when a budget's Lost impression share (budget) rises above 10% for three consecutive days.

You can customize this threshold and add campaign-level overrides in the Alert settings.

Alert projections

Click an alert icon to see estimates of the potential performance boost you could achieve with a higher budget over the next 30 days.

You can experiment with different budget increases and evaluate the performance boost before updating your budgets.