See the Adalysis alerts for search terms
Alert name: New negative keyword suggestion from n-gram search term (Search campaign), and New negative keyword suggestion from n-gram search term (Shopping campaign)
Adalysis will alert you to potential negative keywords from your n-gram search term data. You'll see the alerts under Search terms on your Audit > Alerts screen, with separate notifications for Search and Shopping campaigns.
Click on an alert for a list of potential negative keywords. The view will switch to Manage > Search Terms.
By default, the alert based on zero conversions and more than 150 clicks in the last 90 days. However, you can edit these thresholds under Audit > Settings > Search terms.
To add an n-gram search term as a negative keyword, select it and click Add as negative keyword. You can also add n-gram search terms in bulk by selecting them all at once.
You can modify the keyword text and other parameters before creating your new negatives. For Search campaigns, Adalysis will flag if there's a potential conflict with your existing (positive/regular) keywords.
Alert name: New keyword suggestion (from search term)
Adalysis analyzes your search term data and identifies high-performing search terms as potential new keywords. You'll see the alert under Search terms on your Audit > Alerts screen.
From your alert, you can either add the identified search terms as keywords. You can also click View search terms for a list of potential new keywords. The view will then switch to Manage > Search Terms.
By default, this is based on two conversions in the last 90 days, excluding existing keywords. However, you can edit these criteria under Audit > Settings > Search terms.
To add the search terms as exact match keywords, select them and click Add as keyword. You can then choose from existing ad groups or create a new one.
You can modify the keyword text and other parameters before creating your new keywords.
Want to add search terms that meet your criteria automatically as exact match keywords? You can set an automatic action in Audit > Settings > Search terms.
Alert name: New negative keyword suggestion from search term (Search campaign), and New negative keyword suggestion from search term (Shopping campaign)
Adalysis will alert you to potential negative keywords from your search terms data. You'll see the alert under Search terms on your Audit > Alerts screen.
From your alert, click View search terms for a list of potential negative keywords. The view will switch to Manage > Search Terms.
By default, the alert based on zero conversions and more than 150 clicks in the last 90 days. However, you can edit these thresholds under Audit > Settings > Search terms.
To add a search term as a negative keyword, select it and click Add as negative keyword. You can also add search terms in bulk by selecting them all at once.
You can modify the keyword text and other parameters before creating your new negatives. Adalysis will flag if there's a potential conflict with your existing (positive/regular) keywords.
Alert names: Duplicate search terms within a search campaign, and Duplicate search terms within a shopping campaign
Adalysis will alert you if search terms have been shown from two or more ad groups. This is an opportunity to improve your ad serving control.
You'll see the alerts under Search terms on your Audit > Alerts screen, with separate notifications for Search and Shopping campaigns.
Click on the alert to see sets of duplicate terms, as well as the cannibalization rate. This indicates how significantly the impressions for a search term are diluted across different ad groups. The higher the cannibalization rate, the more attention you should pay to those terms.
Then, click on a search term to view the affected ad groups or choose Expand all.
By default, the alerts are based on a minimum of 50 impressions in the last 90 days. However, you can edit these thresholds in Account > Settings > Search terms.
To resolve this issue, add search terms as negatives to the less relevant/efficient ad groups. As well as performance metrics, we recommend looking at these three columns:
For Search campaigns, this column shows if the keyword already exists in this ad group. Hover over Yes for the keyword match type. If the search term hasn't been added to any of the ad groups yet, click the plus icon next to the most relevant ad group.
This column shows you which keywords and ads were triggered for the search term, as well as performance and quality score data. The data can help you decide whether to add the search term as a negative keyword to any of the ad groups it was triggering.
Click the icon in the Add as negative keyword column to add the search terms to your negative keyword list. This opens a preview.
By default, the chosen search terms will be added as exact-match negative keywords at the ad group level. However, you can change the match type and level as needed. Once your negative keyword list is ready, click Add negative keywords.
Adalysis will also alert you to potential conflicts between negative and regular keywords in an ad group (in the same match type). Click the ad group name to remove the conflicting keywords.
You can also add duplicate search terms as negative keywords in bulk.
Select your duplicate sets and click Add as a negative keyword the duplicate search term.
Select your preferred criteria. For example, you may want to add your new negative keywords to ad groups with the lowest CTR or fewest conversions.
