Search term tools

Save time with search term analytics

Adalysis offers tools to speed up search term monitoring for Search and Shopping campaigns. They help you to quickly identify high-value search terms or detect expensive, underperforming ones — without manual reviews or spreadsheets.

You can find the tools under Manage > Search terms.

Blocked search terms

Adalysis will automatically filter out search terms blocked by negative keywords. As a result, your list may look different from the Google Ads report.

Filtering the list means you can focus on actionable search terms. However, you can always see the blocked terms from the Search terms screen.

Matched keywords

Click any icon in the Matched keywords column to see the combination of keywords and ads that triggered the search term. By comparing quality scores and ad copy, you can check the relevance of the search term to the keywords and ads in this ad group.

Quality score data is color-coded: green for above average, grey for average, and red for below average.

Monitoring search term performance

Manage your search terms without manual reviews: Choose from two prebuilt filters (with matching audit alerts) that suggest potential keywords and negatives.

Potential new keywords

This filter identifies search terms that are converting well. By default, it also excludes search terms that already exist as exact-match keywords.

Once loaded, you can customize the filter, excluding search terms in any match type and changing the number of conversions.

To add new keywords to your campaign, select them in your search terms list and click Add as keyword. You can then choose from existing ad groups or create a new one.

Potential new negatives

This is the equivalent filter for potential new negatives, which you can customize once loaded:

Select the search terms you want to block and click Add as negative keyword.

There are alerts for Search and Shopping campaigns, which you can customize under Audit > Settings > Search terms. There is also an optional automatic action to add negatives in different match types to an ad group or campaign.

N-gram analysis

An n-gram is a one, two or three-word pattern found in your search term data. Adalysis aggregates n-gram performance at the campaign and account level. This helps you identify more opportunities for adding keywords or negatives.

For example, you may notice that many of your site's search queries contain “ai”. You can see performance data, like conversions, for this group of queries. This helps you to make an informed decision whether to add "ai" as a negative or optimize for this word.

A campaign-level filter flags potential new negatives from your n-gram data:

Last updated 3 days ago

Adalysis offers tools to speed up search term monitoring for Search and Shopping campaigns. They help you to quickly identify high-value search terms or detect expensive, underperforming ones — without manual reviews or spreadsheets.

You can find the tools under Manage > Search terms.

Blocked search terms

Adalysis will automatically filter out search terms blocked by negative keywords. As a result, your list may look different from the Google Ads report.

Filtering the list means you can focus on actionable search terms. However, you can always see the blocked terms from the Search terms screen.

Matched keywords

Click any icon in the Matched keywords column to see the combination of keywords and ads that triggered the search term. By comparing quality scores and ad copy, you can check the relevance of the search term to the keywords and ads in this ad group.

Quality score data is color-coded: green for above average, grey for average, and red for below average.

Monitoring search term performance

Manage your search terms without manual reviews: Choose from two prebuilt filters (with matching audit alerts) that suggest potential keywords and negatives.

Potential new keywords

This filter identifies search terms that are converting well. By default, it also excludes search terms that already exist as exact-match keywords.

Once loaded, you can customize the filter, excluding search terms in any match type and changing the number of conversions.

To add new keywords to your campaign, select them in your search terms list and click Add as keyword. You can then choose from existing ad groups or create a new one.

The matching has the same default criteria as the filter. You can customize the alert settings in Audit > Settings > Search terms. There is also an optional automatic action to add keywords that meet your criteria as exact matches.

Potential new negatives

This is the equivalent filter for potential new negatives, which you can customize once loaded:

Select the search terms you want to block and click Add as negative keyword.

There are alerts for Search and Shopping campaigns, which you can customize under Audit > Settings > Search terms. There is also an optional automatic action to add negatives in different match types to an ad group or campaign.

N-gram analysis

An n-gram is a one, two or three-word pattern found in your search term data. Adalysis aggregates n-gram performance at the campaign and account level. This helps you identify more opportunities for adding keywords or negatives.

For example, you may notice that many of your site's search queries contain “ai”. You can see performance data, like conversions, for this group of queries. This helps you to make an informed decision whether to add "ai" as a negative or optimize for this word.

A campaign-level filter flags potential new negatives from your n-gram data:

There are also matching for Search and Shopping, which you can customize in Audit > Settings > Search terms:

The matching has the same default criteria as the filter. You can customize the alert settings in Audit > Settings > Search terms. There is also an optional automatic action to add keywords that meet your criteria as exact matches.