Create expanded DSAs

Save time with smart tools

With Adalysis, you can easily create one or more expanded dynamic search ads — in multiple ad groups — at the same time. You can also reuse descriptions from existing ads, based on your preferred performance criteria.

Not only is this faster than a manual workflow, but it effectively identifies and prioritizes the best-performing copy from existing ads.

On the Manage > Ad groups screen, start by selecting your ad groups. Ad group filters make it easy to search for ad groups with specific criteria.

Then, choose Create Expanded DSAs from the Tools menu.

1

Choose your status

One new ad will be created in every selected ad group by default. If you want to create more than one, use the +Add another option.

2

Choose your ad copy

Provide the full ad text or leave fields blank to copy parts of an existing ad of the same type within the selected ad group(s). The Google limits are 30 characters per headline and 90 characters per description.

If Adalysis can't find an existing ad with the same type, no new ad will be created.

3

Choose your performance metric for copied ad elements

Check Get the missing ad text... to copy the text for blank fields from existing ads. This is based on your preferred performance metric (highest impressions, CTR or conversion rate, or lowest cost/conv.) You can also choose to copy ad text from paused ads.

4

Choose labels and pause existing ads

Choose automatic actions for existing and new ads, or skip this stage.

5

Create ads in selected ad groups

Click the button to create your ads.