# Optimize your placements {% embed url="" %} Adalysis helps you view and exclude placements, so your ads only appear in the right places. This keeps your budget focused on what works, improving performance and efficiency. ### **Automatic placements** Review your placements under **Manage** > **Placements** > **Automatic** within an individual account. Google Ads only displays placements at the ad group level. As the volume of data is often small, this can be tricky to analyze. This is why Adalysis also aggregates placement data at the campaign and account level.
You can filter this data to identify **poorly converting placements** and a wide range of other criteria. Please note that the prebuilt filter changes from ad group placements to campaign placements and account placements, depending on the active tab.
Prebuilt placement alerts **New negative placements suggestions**: Adalysis also offers a prebuilt alert matching the filter above. You can customize the default settings under **Audit** > **Settings** > **Placements**.
### **Exclusions** View your exclusions at the ad group, campaign, account, and list-level, under **Manage** > **Placements** > **Exclusions**. This screen offers three main tools, with corresponding prebuilt alerts: #### Mobile app exclusions In Google Ads, managing exclusions can be time-consuming. This is why Adalysis offers exclusions by category. You can exclude all mobile traffic, or choose specific phone types or app categories. Exclusions can also be applied at the account or campaign level.
#### Content label categories With this tool, you can exclude placements based on sensitive content, content label (audience), and content types (including parked domains). This is a fast way to protect your brand from appearing in unsuitable spots.
#### Exclusions migration Use this migration tool to easily shift exclusions between campaigns or change the level at which they're set. For example, you can select exclusions set at the campaign level and move them to the account level. This prevents all your other campaigns from showing in these placements. Adalysis also supports exclusion lists.
The Adalysis audit alerts will automatically suggest new exclusions. You can edit your alerts in **Audit** > **Audit settings** and set automated actions. For example, you may want to exclude placements once they meet defined thresholds.
Prebuilt exclusions alerts [Display campaigns that don't exclude mobile app traffic](#mobile-app-exclusions) (under **Settings** > **Campaigns**) [Display campaigns that don't exclude sensitive content](https://docs.adalysis.com/tools/audit/prebuilt-alert-list/placements/sensitive-content-label-exclusion) (under **Settings** > **Campaigns**) New negative placement suggestions from aggregated campaign data (under **Settings** > **Placements**) New negative placement suggestions from aggregated account data (under **Settings** > **Placements**)