Optimize your placements
Manage your placements and exclusions with smart tools
Last updated
Manage your placements and exclusions with smart tools
Last updated
Adalysis helps you view and exclude placements, so your ads only appear in the right places. This keeps your budget focused on what works, improving performance and efficiency.
Review your placements under Manage > Placements > Automatic.
Google Ads only displays placements at the ad group level. As the volume of data is often small, this can be tricky to analyze. This is why Adalysis also aggregates placement data at the campaign and account level.
You can filter this data to identify poorly converting placements and a wide range of other criteria. Please note that the prebuilt filter changes from ad group placements to campaign placements and account placements, depending on the active tab.
View your exclusions at the ad group, campaign, account, and list-level, under Manage > Placements > Exclusions. This screen offers three main tools, with corresponding prebuilt alerts:
In Google Ads, managing exclusions can be time-consuming. This is why Adalysis offers exclusions by category. You can exclude all mobile traffic, or choose specific phone types or app categories. Exclusions can also be applied at the account or campaign level.
With this tool, you can exclude placements based on sensitive content, content label (audience), and content types (including parked domains). This is a fast way to protect your brand from appearing in unsuitable spots.
Use this migration tool to easily shift exclusions between campaigns or change the level at which they're set. For example, you can select exclusions set at the campaign level and move them to the account level. This prevents all your other campaigns from showing in these placements.
Adalysis also supports exclusion lists.
The Adalysis audit alerts will automatically suggest new exclusions. You can edit your alerts in Audit > Settings and set automated actions. For example, you may want to exclude placements once they meet defined thresholds.
(under Settings > Campaigns)
(under Settings > Campaigns)
