> For the complete documentation index, see [llms.txt](https://docs.adalysis.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.adalysis.com/tools/ad-testing/overview.md).

# Overview

{% embed url="<https://youtu.be/x0oFqP-0D6A>" %}

Adalysis offers several A/B test methods, combining automation and manual configuration to suit your needs.

### Choose your ad test

Under **Ad testing**, you can choose between **Single ad group** and **Multi ad group** tests:

* Use **Single ad group** **tests** to compare how an ad performs compared to other ads in the same ad group. By default, whenever you have more than one ad in an ad group, we'll run these tests daily. This means you don't have to set them up manually and we'll alert you to statistically significant results.
* Use **Multi ad group** **tests** to compare the performance of a group of ads across multiple ad groups. For example, test aggregate performance based on a common label.

Find out more:

<table data-view="cards"><thead><tr><th></th><th data-hidden data-card-target data-type="content-ref"></th><th data-hidden data-card-cover data-type="files"></th></tr></thead><tbody><tr><td><a href="/pages/8FqsC1njPuseXbi1h4hw">Single ad group testing</a></td><td><a href="/pages/8FqsC1njPuseXbi1h4hw">/pages/8FqsC1njPuseXbi1h4hw</a></td><td></td></tr><tr><td><a href="/pages/ukOb9l8x1eA9qLnUxkJM">Multi ad group testing</a></td><td><a href="/pages/ukOb9l8x1eA9qLnUxkJM">/pages/ukOb9l8x1eA9qLnUxkJM</a></td><td></td></tr></tbody></table>


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://docs.adalysis.com/tools/ad-testing/overview.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.