Adalysis help center
  • Onboarding
    • Getting started
      • Quick start
      • Customize your setup
        • Customization scope
        • Team members
        • Notifications
        • Global settings template
        • Slack integration
        • Customize Adalysis for your team
      • Account organization
        • Access & structure
          • Account tags
          • Account filters
          • PPC accounts
        • Usage
          • Change history
          • User login history
          • Notes
        • Data management
          • Login email address
          • Contact email address
          • Data refresh frequency
          • Paused campaigns workaround
          • Filters
      • Account management
        • Checklist for teams
        • Ongoing account management
        • Workflows
        • Onboarding a new account
  • Tools
    • Audit
      • Audit overview
      • Prebuilt alerts
      • Prebuilt alert settings
      • Custom alerts
      • Automatic actions
      • Prebuilt alert list
        • Campaigns
          • Search partner traffic
          • User location targeting
          • Network targeting
          • Account auto-apply settings
          • Google's own recommendations
          • Broad match keyword setting
          • Automatic text asset creation setting
        • Ad groups
          • Ad groups with no RSAs
          • Ad groups with duplicate ads
          • Ad groups with no ads
          • Ad groups with one ad
          • Ad groups with too many ads
          • Ad groups with no keywords
          • Ad groups with too many keywords
        • Ads
          • Ads with a falling CTR
          • Poorly performing RSA assets
          • Disapproved RSA assets
          • Ads with misspellings
          • Text ads that are not fully approved
          • Disapproved text ads
          • Disapproved image ads
          • Ads using unsecure URLs
        • Keywords
          • Keywords with poor conversions
          • Keywords with a rising CPC
          • Keywords with a rising CPA
          • Keywords with a falling ROAS
          • Duplicate (or similar) keywords
          • Keyword conflicts
          • Keywords with incorrect match types
          • Keywords with unsecure Final URL
          • Keywords with poor ad relevance (quality score)
          • Disapproved keywords
          • Keywords generating expensive conversions
          • Keywords with potential for higher impression share
          • High volume keywords with a quality score drop
        • Negative keywords
          • Campaigns without negative keywords
          • Repeated ad group negative keywords
          • Shared negative keywords at the campaign level
          • Wrong use of modified broad
        • Search terms
          • Duplicate search terms
          • New keywords from search terms
          • Negative keywords from search terms
          • Negative keywords from n-gram search terms
        • Quality score
          • Ad groups with quality score issues
        • Placements
          • Placements with poor conversions
          • Mobile apps exclusion
          • Sensitive content label exclusion
        • Landing pages
          • Broken URLs
          • Broken DSA landing pages
          • Landing pages that need improvement
          • Landing pages with poor conversions
        • Ad extensions
          • Overview
          • Ad extensions — not fully approved
          • Ad extensions — disapproved
        • Bid suggestions
          • Bid suggestion alerts
          • Keyword bid suggestions
          • Keyword bids below the recommended minimum
          • Bidding change review reminders
          • Bid suggestions for product groups
        • Product groups
          • Underperforming product groups
        • PMax campaigns
          • Asset alerts
          • Asset group alerts
          • Search term alerts
    • Performance
      • Performance overview
      • KPI monitoring
      • Managing monitors in bulk
      • Root cause analysis (the Performance Analyzer)
      • Segments
        • Geo heatmap
        • Hour of the week
    • Budget
      • Budget overview
      • Management
      • Pacing
      • Automation
      • Insights
        • Budget boost alerts
      • Budget groups
      • Custom budget
    • Reporting
      • Automate your reporting
      • Reporting setup
      • Customize a template
      • Data sources
        • Google Ads
        • Google Analytics
        • Microsoft Ads
        • Facebook
      • Looker Studio FAQs
      • Why Looker Studio
    • Ad testing
      • Overview
      • Single ad group testing
        • Overview
        • Automatic pausing of losing ads
        • Automated vs manual testing
        • Change history
      • Multi ad group testing
        • Testing by text pattern
        • Testing by label
        • Testing by image size or ad label
        • Change history
      • FAQs
        • Ad testing thresholds
        • Ad testing metrics
        • Ad testing confidence
        • Performance boost projections
        • Date range used for ad testing
        • Ad enabled date
        • Daily test schedule
        • Ad testing notes
    • Bidding
      • Overview
      • Manage your bid adjustments
    • Quality score
      • Boost your quality score
  • Manage
    • Campaigns
      • Campaign settings
      • Performance Max optimization
      • Build campaigns from CSV files
    • Ads
      • RSAs
        • Overview
        • Manage your RSA assets
        • A/B testing of RSAs
        • A/B testing of RSAs in a set of ad groups
        • Add RSA headlines and descriptions
      • Expanded DSAs
        • Copy expanded DSAs
        • Create expanded DSAs
      • Call ads
        • Create call ads
      • ETAs
        • Convert ETAs to RSAs
        • Convert ETAs to RSAs (ad group level)
      • Pause ads in bulk
      • Create an ad schedule
    • Keywords
      • Overview
      • Match type changes
      • Negative keywords
      • Build campaigns from keyword lists
    • Search terms
      • Search terms and n-grams
      • Search term tools
      • PMax search terms
    • Placements
      • Optimize your placements
      • PMax
    • Landing pages
      • Analyze your landing pages
    • Labels
  • Billing
    • Billing
      • Multiple accounts
      • Invoices & payments
      • Account cancellation
  • product
    • Product updates
      • Q2 2025
      • Q1 2025
      • Q4 2024
      • Q3 2024
      • Q2 2024
      • Q1 2024
      • Unveiling the new Adalysis interface
    • Pricing
    • Demo
Powered by GitBook
On this page
Export as PDF
  1. Tools
  2. Ad testing

Overview

Test your ads without manual setup

Last updated 3 months ago

Adalysis offers several A/B test methods, combining automation and manual configuration to suit your needs.

Choose your ad test

Under Ad testing, you can choose between Single ad group and Multi ad group tests:

  • Use Single ad group tests to compare how an ad performs compared to other ads in the same ad group. By default, whenever you have more than one ad in an ad group, we'll run these tests daily. This means you don't have to set them up manually and we'll alert you to statistically significant results.

  • Use Multi ad group tests to compare the performance of a group of ads across multiple ad groups. For example, test aggregate performance based on a common label.

Find out more:

Single ad group testing
Multi ad group testing