Saving time on search term reviews

Too many search terms, not enough time?

What's the most time-consuming task in your PPC workflow? In a recent Adalysis poll, ‘search terms and keywords’ came in top.

The Adalysis take on streamlining search term management? Automate the obvious winners and negatives. Then, focus on the middle ground. Here’s how:

Filter the outliers

Customize the prebuilt Adalysis audit alerts to filter top-performing search terms. The alerts also flag potential negatives, as well as n-grams. You can also:

• Choose to automate adding search terms as keywords

• Spot search terms showing from multiple ad groups

• Avoid conflicts between negatives and regular keywords

Read more about the Adalysis search term alerts

Ready for a deep dive

Adalysis provides a custom screen for your search term reviews. It offers:

• Comprehensive filters

• Sortable columns

• Bulk update tools

• N-grams at the account and campaign level

Read or watch the search term tools overview

More search term resources

Here are the latest blogs and videos from Adalysis:

N-gram analysis: The secret to scalable search term management in Google Ads

How to manage search terms between Search and PMax campaigns — Adalysis

Got a specific workflow issue or question? Let us know via the Support team.