Search terms and n-grams

Spend less time analyzing and more time optimizing

Staying on top of the search terms driving your traffic can be overwhelming. Our search term analysis provides insights to help you optimize your campaigns. All in one place, without spreadsheets or time-consuming, manual reviews.

Adalysis presents the search term data in two formats:

1. Search terms: these are the search terms you see in the Google Ads / Microsoft Ads interface. Adalysis provides additional tools to make analyzing these terms easier.

2. N-gram search terms: these are one, two, and three-word patterns found in your search terms. They help you identify opportunities for negative or positive keywords that would have otherwise been hard to spot.

Head to Search terms in the Manage menu for your data and insights.

All search terms data is updated once a week.

Add negative keywords from search terms

Here's how you can add search terms as negative keywords:

1. Select the terms you want to add as negatives.

2. Click Add as negative keyword.

3. Modify the search term text (if needed) and choose the negative keyword match type and location. (This also works for bulk selections.)

4. Review the Keyword conflicts column.

View blocked search terms

Click Blocked search terms to review your existing negative keywords for that timeframe.

Manage n-gram search terms

1. Click Campaign n-gram search terms to view your n-grams.

2. Word count lists the number of words in an n-gram (up to three words).

3. Instance count lists the number of times this n-gram term was found in your search terms.

4. Click any number for a list of search terms where the n-gram came from. This insight into the search context can help identify potential negative or positive keywords.

An n-gram is a one, two or three-word pattern found in your search terms. Adalysis aggregates performance data for n-grams at the campaign level to help you gain insights for adding negative or regular keywords. Click any column header to reorder the list.

To add one or more n-grams as negative keywords, just select them and click Add as negative keyword. You can then define your match type and add this negative keyword to a campaign or negative keyword list. (This also works for bulk selections.)