Performance Max optimization

Improve your asset usage and manage your search terms

Improve your asset usage and manage your search terms with the Adalysis Performance Max tools. Easily monitor performance insights, optimize assets, and refine search term targeting to maximize your campaign results.

Performance Max audit alerts

Under Audit > Alerts, scroll down to Performance Max. Here you'll see the results of prebuilt audit checks, including disapproved and automatically generated assets.

A full list of PMax alerts can be found here.

Asset groups analysis

Go to Manage > Asset groups menu to see your Performance Max performance breakdown:

• Sort your data by campaign and asset group

• Confirm if audience signals have been used

• See at a glance if any groups are missing assets

• See if there are automatically generated videos

• View performance data for each asset group

Performance Max search term insights

Go to Manage > Search terms > PMax to view search terms from your Performance Max campaigns. Here you can see:

• The campaign each search term came from

• If a PMax search term exists as a keyword in a Search campaign

• If a PMax search term is also a search term in a Search campaign

• If a PMax search term exists as a keyword in a Shopping campaign

• Performance data

Click Search terms overlap for a summary.

For more details on hwo to manage yoru PMax search terms please check this guide.

Performance Max placements

You can now view and exclude PMax placements in Manage > Placements > PMax. This includes site domains and impression counts for your PMax campaigns.

For more details on how to manage your PMax placements please check this guide.