Performance Max optimization

Improve your asset usage and manage your search terms

Adalysis PMax tools help you analyze performance, optimize assets, and manage search terms from one place.

Monitor PMax audit alerts

Under Audit > Audit alerts, filter for PMax to see your audit results.

See the full list of PMax alerts

Control PMax search terms

Go to Manage > Search terms > PMax to view search terms from your Performance Max campaigns. Here you can see:

• The campaign each search term came from

• If a PMax search term exists as a keyword in a Search campaign

• If a PMax search term is also a search term in a Search campaign

• If a PMax search term exists as a keyword in a Shopping campaign

• Performance data

• Search terms blocked by existing negatives

Select search terms to add them as keywords in a search ad group, or as account/campaign-level negatives.

Search terms overlap provides one-click summaries of affected terms.

Find out more about managing your PMax search terms

Visualize PMax channel performance

You can also analyze PMax results by channel at the campaign, asset group, and asset level under Manage > PMax > Channels.

Click View charts to see channel summaries across five key performance metrics.

Analyze and edit your assets

Go to Manage > PMax > Asset groups menu to see your Performance Max performance breakdown:

• Sort your data by campaign and asset group

• Confirm if audience signals have been used

• See at a glance if any groups are missing assets

• See if there are automatically generated videos

• View performance data for each asset group

Click any asset count to see individual assets with their performance rating, approval status, and source. (Data provided by Google for each asset.) You can also edit or remove existing text assets and add new ones.

Then, switch to Manage > PMax > Assets for asset-level data.

The RSA manager now also supports PMax assets.

View and exclude PMax placements

You can view and exclude PMax placements in Manage > Placements > PMax. This includes site domains and impression counts for your PMax campaigns.

Find out more about managing your PMax placements