Performance Max optimization
Improve your asset usage and manage your search terms
Last updated
Improve your asset usage and manage your search terms
Last updated
Improve your asset usage and manage your search terms with the Adalysis Performance Max tools. Easily monitor performance insights, optimize assets, and refine search term targeting to maximize your campaign results.
Under Audit > Alerts, scroll down to Performance Max. Here you'll see the results of prebuilt audit checks, including disapproved and automatically generated assets.
Go to Manage > Asset groups menu to see your Performance Max performance breakdown:
Sort your data by campaign and asset group
Confirm if audience signals have been used
See at a glance if any groups are missing assets
See if there are automatically generated videos
View performance data for each asset group
Click any asset count to see individual assets with their performance rating, approval status, and source (data provided by Google for each asset). You can also edit or remove existing text assets and add new ones.
Go to Manage > Search terms > PMax to view search terms from your Performance Max campaigns. Here you can see:
The campaign each search term came from
If a PMax search term exists as a keyword in a Search campaign
If a PMax search term is also a search term in a Search campaign
If a PMax search term exists as a keyword in a Shopping campaign
Performance data
You can also add search terms as keywords in a search ad group, or as account or campaign-level negatives.
Click Search terms overlap for a summary.
You can now view and exclude PMax placements in Manage > Placements > PMax. This includes site domains and impression counts for your PMax campaigns.
