Performance Max optimization

Improve your asset usage and manage your search terms with the Adalysis Performance Max tools. Easily monitor performance insights, optimize assets, and refine search term targeting to maximize your campaign results.

Performance Max audit alerts

Under Audit > Alerts, scroll down to Performance Max. Here you'll see the results of prebuilt audit checks, including disapproved and automatically generated assets.

See the full list of PMax alerts

Analyze and edit your asset groups

Go to Manage > Asset groups menu to see your Performance Max performance breakdown:

• Sort your data by campaign and asset group

• Confirm if audience signals have been used

• See at a glance if any groups are missing assets

• See if there are automatically generated videos

• View performance data for each asset group

Click any asset count to see individual assets with their performance rating, approval status, and source (data provided by Google for each asset). You can also edit or remove existing text assets and add new ones.

Performance Max search term insights

Go to Manage > Search terms > PMax to view search terms from your Performance Max campaigns. Here you can see:

• The campaign each search term came from

• If a PMax search term exists as a keyword in a Search campaign

• If a PMax search term is also a search term in a Search campaign

• If a PMax search term exists as a keyword in a Shopping campaign

• Performance data

You can also add search terms as keywords in a search ad group, or as account or campaign-level negatives.

Find out more about managing your PMax search terms

Performance Max placements

You can now view and exclude PMax placements in Manage > Placements > PMax. This includes site domains and impression counts for your PMax campaigns.

Find out more about managing your PMax placements