Campaign settings
Get insights and make updates in the same place
Adalysis provides a comprehensive overview of your campaigns, allowing you to easily adjust and optimize your settings. Go to Manage > Campaigns > Settings to make all your updates in one place.
Bidding
Review your bidding strategies and click the calendar icons for a performance comparison.
Adalysis keeps a full change history, including the date of the last bidding strategy change. This means you can create before-and-after comparisons to assess the impact of your changes.
Google Ads doesn't record these dates, so this feature saves you time compared to manual tracking.
Want to schedule your bid strategy reviews? Adalysis will send you reminders based on a customizable alert. Once triggered, you can find the alerts under Audit or directly on your Settings screen, marked as red circles.
Network
Campaigns that run on both the Search and Display networks
Due to differences in user intent, running the same campaigns on both the Search and Display network often leads to lower performance.
Adalysis offers both a filter on the Settings page and a prebuilt alert for network targeting, so that you can quickly identify affected campaigns.
Campaigns with underperforming search partner traffic
Adalysis helps you track performance differences between Google Search and Search Partners. If your Search Partner data is significantly worse, you'll see an alert allowing you to disable the search partner network.
You can also use the prebuilt filter on the Settings page.
Click the graph icon for performance data and the option to disable Search partner traffic.
Locations
User location targeting controls whether your ad is shown to:
Customers who are physically in your target location
Customers who are in your target location, as well as customers who express an interest in that location. For example, if Chicago is your target location, this could be a user from outside Chicago searching for [keyword] in Chicago.
If Adalysis detects a significant difference in the CPA of these two groups of customers, you'll see an alert marked with a red circle. There's also matching filter available on the Settings page.
Click a graph icon for a performance breakdown and the option to update your settings.
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