Campaign settings
Get insights and make updates in the same place
Adalysis gives you a clear overview of your campaigns so you can review and update settings in one place. Go to Manage > Campaigns > Settings to get started.
Bidding
Review your bid strategies and click the calendar icons to compare performance over time.
Adalysis records every bid strategy change, including the exact date. This lets you create before-and-after comparisons to see the impact of your changes. Google Ads doesn't track these dates, so you avoid manual tracking.
You can also schedule reminders to review bid strategy changes, based on a customizable alert. Once triggered, you can find the alerts under Audit or directly on your Settings screen, marked as red circles.
Network
Campaigns that run on both the Search and Display networks
Due to differences in user intent, running the same campaigns on both the Search and Display networks often leads to lower performance.
Adalysis offers a filter on the Settings page and a prebuilt alert for network targeting. This makes identifying affected campaigns fast.
Campaigns with underperforming search partner traffic
Adalysis helps you track performance differences between Google Search and Search Partners. If your Search Partners data is significantly worse, you'll see an alert to disable the search partner network.
You can also use the prebuilt filter on the Settings page.
Click the graph icon for performance data and the option to disable Search partner traffic.
Locations
User location targeting controls whether your ad is shown to:
Customers who are physically in your target location
Customers who are in your target location, as well as customers who express an interest in that location. For example, if Chicago is your target location, this could be a user from outside Chicago searching for [keyword] in Chicago.
If Adalysis detects a significant difference in the CPA between these two customer groups, you'll see an alert marked with a red circle. There's also a matching filter available on the Settings page.
Click a graph icon for a performance breakdown and to update your settings.
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