PMax search terms

Take control of your PMax campaigns in one place

Adalysis helps you manage PMax search terms and understand how your PMax and Search campaigns overlap.

Go to Manage > Search terms > PMax to see your PMax search terms at the campaign and account level. This will save you time on downloading and comparing search terms in a spreadsheet.

PMax search term data is refreshed weekly.

Managing your PMax negatives

Load the prebuilt filter to identify potential new negatives based on performance data. Once loaded, you can also customize the criteria.

Select PMax search terms to add as negative keywords at the account or campaign level.

Go to Manage > Keywords > Negatives to manage PMax negative keyword lists. Click a campaign count to add your PMax campaign.

Analyzing PMax n-grams

Adalysis supports PMax n-grams at the account and campaign level.

N-grams make it much easier to analyze large numbers of search terms and get insights into your data. By breaking search terms into patterns of 1-5 words and reaggregating the performance data, you can spot trends you’d otherwise miss.

Managing search term overlap

When you run PMax and Search campaigns at the same time, managing search term overlap is crucial. Search campaigns have closely related ads, keywords, and landing pages, so they usually outperform PMax for the same search terms.

Adalysis automatically identifies PMax search terms that exist as Search keywords, or as search terms in Search or Shopping campaigns. By adding PMax search terms as exact match keywords for Search, you can control which campaign type should serve the ad.

Click View in the table or open Search terms overlap for a one-click performance summary for the overlapping terms.

Prebuilt alerts for managing PMax search terms

Performance Max search terms to be added as search keywords Performance Max search terms that already exist as search keywords Performance Max search terms to be added as negative keywords

Adding PMax search terms as Search keywords

As well as through audit alerts, you can use a prebuilt filter to find PMax search terms to add as Search keywords. Once loaded, you can customize the criteria.

Select the search terms you want to add and click Add as keyword to a search ad group. The campaign and ad group fields are pre-populated based on the overlap data. However, you'll still be able to modify all keyword settings.