PMax search terms

Adalysis offers innovative features for managing your Performance Max search terms and making sure your PMax and Search campaigns complement each other effectively.

Go to Manage > Search terms > PMax to see your PMax search terms at the account level. This isn’t possible in Google Ads and will save you time on downloading and comparing search terms in a spreadsheet.

Managing your PMax negatives

Load the prebuilt filter to identify potential new negatives based on performance data. Once loaded, you can also customize the criteria.

Based on your analysis, you can select PMax search terms to add as negatives at the account or campaign level.

Search term overlap

When you run PMax and Search campaigns at the same time, managing search term overlap is crucial. As Search campaigns are built on closely related ads, keywords, and landing pages, they usually outperform PMax for the same search terms.

In Adalysis, you can easily identify PMax search terms that exist as keywords in a Search campaign, or as search terms in Search or Shopping campaigns. This means you can control which campaign type should serve the ad by adding PMax search terms as exact match keywords in your Search ad groups.

Click on the checkmarks in the table or the Search term overlap button for a detailed breakdown.

Adding PMax search terms as Search keywords

As well as monitoring your audit alerts, you can also identify PMax search terms to add as keywords in your Search campaigns by loading a prebuilt filter. Once loaded, the criteria are customizable.

Select the search terms you want to add and click Add as keyword to a search ad group. The campaign and ad group fields are pre-populated, based on the overlap data. However, you'll still be able to modify all keyword settings.