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    • Audit
      • Audit overview
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        • Campaigns
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        • Ad groups
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        • Ads
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        • Keywords
          • Keywords with poor conversions
          • Keywords with a rising CPC
          • Keywords with a rising CPA
          • Keywords with a falling ROAS
          • Duplicate (or similar) keywords
          • Keyword conflicts
          • Keywords with incorrect match types
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          • Keywords with poor ad relevance (quality score)
          • Disapproved keywords
          • Keywords generating expensive conversions
          • Keywords with potential for higher impression share
          • High volume keywords with a quality score drop
        • Negative keywords
          • Campaigns without negative keywords
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          • Shared negative keywords at the campaign level
          • Wrong use of modified broad
        • Search terms
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          • Negative keywords from n-gram search terms
        • Quality score
          • Ad groups with quality score issues
        • Placements
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          • Mobile apps exclusion
          • Sensitive content label exclusion
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          • Landing pages with poor conversions
        • Ad extensions
          • Overview
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        • Bid suggestions
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          • Keyword bids below the recommended minimum
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        • PMax campaigns
          • Asset alerts
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    • Performance
      • Performance overview
      • KPI monitoring
      • Managing monitors in bulk
      • Root cause analysis (the Performance Analyzer)
      • Segments
        • Geo heatmap
        • Hour of the week
    • Budget
      • Budget overview
      • Management
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        • Budget boost alerts
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    • Reporting
      • Automate your reporting
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      • Customize a template
      • Data sources
        • Google Ads
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      • Looker Studio FAQs
      • Why Looker Studio
    • Ad testing
      • Overview
      • Single ad group testing
        • Overview
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        • Automated vs manual testing
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        • Testing by text pattern
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        • Change history
      • FAQs
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        • Performance boost projections
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    • Bidding
      • Overview
      • Manage your bid adjustments
    • Quality score
      • Boost your quality score
  • Manage
    • Campaigns
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      • Performance Max optimization
      • Build campaigns from CSV files
    • Ads
      • RSAs
        • Overview
        • Manage your RSA assets
        • A/B testing of RSAs
        • A/B testing of RSAs in a set of ad groups
        • Add RSA headlines and descriptions
      • Expanded DSAs
        • Copy expanded DSAs
        • Create expanded DSAs
      • Call ads
        • Create call ads
      • ETAs
        • Convert ETAs to RSAs
        • Convert ETAs to RSAs (ad group level)
      • Pause ads in bulk
      • Create an ad schedule
    • Keywords
      • Overview
      • Match type changes
      • Negative keywords
      • Build campaigns from keyword lists
    • Search terms
      • Search terms and n-grams
      • Search term tools
      • PMax search terms
    • Placements
      • Optimize your placements
      • PMax
    • Landing pages
      • Analyze your landing pages
    • Labels
  • Billing
    • Billing
      • Multiple accounts
      • Invoices & payments
      • Account cancellation
  • product
    • Product updates
      • Q2 2025
      • Q1 2025
      • Q4 2024
      • Q3 2024
      • Q2 2024
      • Q1 2024
      • Unveiling the new Adalysis interface
    • Pricing
    • Demo
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On this page
  • Essential features to explore first
  • Your starting point: the accounts overviews
  • Customize Adalysis to fit your workflow
  • Connect your Microsoft Ads accounts
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  1. Onboarding
  2. Getting started

Quick start

Everything you need to know to hit the ground running

Last updated 1 day ago

This quick start guide will show you how to navigate Adalysis and introduce core features that’ll help you hit the ground running. You’ll also complete a few one-time setup steps to customize your account.

Essential features to explore first

There are many ways the platform can help you scale your PPC campaigns, but we'd recommend starting with these core feature sets:

Your starting point: the accounts overviews

When you log in to Adalysis, you'll be greeted by your accounts overviews. This is where you'll see summaries of the audit, performance, and budget recommendations for all your accounts. Check out the video on this page for more.

Combine columns you and your team need the most often in the custom view.

Customize Adalysis to fit your workflow

One size doesn't fit all. To get the most out of Adalysis, we recommend you customize it for your team with these one-time setup steps.

Connect your Microsoft Ads accounts

Access Adalysis for Microsoft Ads from the drop-down option on the top-left of your screen:

The are summarized in the Audit view:

The is summarized under the Budget view:

You'll find in the Performance view:

Adalysis to ensure you're getting the most relevant analysis.

Explore the features that help with .

This is a small snapshot of what Adalysis has to offer. You're off to a great start! We recommend checking out the tools for next.

Audit & rule engine

Get started fast with 100+ prebuilt alerts or add your own custom alerts

Performance monitoring & analysis

Track key performance indicators (KPIs) and quickly identify the root cause of trends

Budget management

Manage your budgets, track pacing, and identify hidden opportunities

audit results
budget data
performance trends and alerts
Customize
account organization
ongoing account management