Setup guide
Customize key settings and get more from Adalysis
Adalysis works best when it’s configured to match your goals. This guide shows you where to start and what to customize first.
Audit
Customize your prebuilt alerts
Adalysis offers over 100 prebuilt audit checks. Customizing their settings makes them more relevant and reduces unnecessary notifications.
View your alerts under Audit > Audit alerts and edit them under Prebuilt:
We recommend starting with the search terms audit checks under Prebuilt > Search terms, as these are the most important to customize.
Keyword suggestions from search terms
Negative keyword suggestions from search terms
Duplicate search terms
Here’s how to customize the audit criteria:
You can change the defaults by updating the current figures, such as conversions. Select +Add another to add more criteria, like CPA or ROAS.
Reviewing the default audit settings will help to ensure Adalysis matches your team's audit checklist exactly. You can also disable alerts as needed.
Create your own alerts
If the condition you want to track isn't covered by our 100+ prebuilt audit alerts, you can create your own custom alerts under Audit > Alert settings > Custom.
Enable auto-resolve settings
Resolve straightforward alerts automatically and save valuable time by enabling the automatic actions within each audit alert definition.
Here are some popular automatic actions:
Automatically add highly converting search terms as keywords
Automatically add poorly converting search terms as negative keywords
Exclude underperforming display placements
Once enabled, your Auto changes log tracks any changes made automatically by Adalysis.
Share customized settings across accounts
Apply your settings to other linked accounts
Whenever you customize an audit alert, you can apply the same changes to other accounts currently linked to Adalysis.
Apply your settings to future accounts
To apply a customized audit setting to accounts you'll link in the future, save it as a global setting by checking the box below.
You can manage global settings under Audit > Audit settings > Global.
Explore the full Adalysis audit section in the help center.
Performance monitoring
Create your own performance monitors
Performance monitors help you track trends and spot significant changes without spreadsheets or scripts. We would strongly recommend customizing them for your account and campaigns.
On the Performance view, click on the number in the High priority or Standard priority performance monitors column. Both types work in the same way, but the split lets you highlight your most important KPIs.
A performance monitor triggers a performance alert when the condition is met. The alerts will show up in the two columns next to the monitors.
Each new account has five standard monitors by default. You can customize them, add more or remove monitors as needed.
When creating a new monitor, enter your own conditions or start with a template:
Share monitors across accounts
Apply your monitors to other linked accounts
Whenever you create or customize a monitor, you can apply the same changes to other accounts currently linked to Adalysis.
Apply your monitors to future accounts
To apply a monitor to accounts you'll link in the future, save it as a global monitor on the Performance view:
Explore the full Adalysis performance toolset in the help center.
Budget
Budget pacing
Get access to automated pacing and alerts when you define your target budget under Budget > Manage.
Adding a target budget won’t make any changes to your Google Ads campaigns.
You can also track the spend, pacing, and performance for sets of campaigns with budget groups.
Auto manage
The Auto manage tool reviews daily spend and recalculates the ideal daily budget values, based on your goals. This means no more manual monitoring or changes.
You can enable the Auto manage tool when setting your target budget. Choose the most relevant performance goal for your account, and the days of the week when budget changes can be made. Then, update the max budget adjustment percentage before saving.
Explore the full Adalysis budget toolset in the help center.
Other core account settings
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