Setup guide
Customize key settings and get more from Adalysis
Adalysis works best when it’s configured to match your goals. This guide shows you where to start and what to customize first.
Audit
Customize your prebuilt alerts
Adalysis offers over 100 prebuilt audit checks. Customizing their settings makes them more relevant and reduces unnecessary notifications.
You can update the default settings of the prebuilt alerts as shown below:
We would recommend starting with the most important audit alerts that needs customizing. These are the search terms audit checks found under Audit > Alert settings > Prebuilt > Search terms:
Keywords suggestions from search terms
Negative keywords suggestions from search terms
Duplicate search terms
Here’s an example of how to customize the default audit criteria:
Navigate to the relevant section in Audit > Alert settings > Prebuilt and modify the criteria shown:
Updating the deafult setting involves changing the current figures (e.g. conversions in above example) or addign additional criteria (e.g. CPA, ROAS, etc.) by using the + Add another option
Reviewing the default audit settings will help to ensure Adalysis matches your team's audit checklist exactly. You can also disable alerts as needed.
Create your own alerts
If the condition you want to track is not already one of the 100+ prebuilt audit alerts, you can create your own custom alerts under Audit > Alert settings > Custom.
Enable the auto-resolve setting
Resolve straightforward alerts automatically and save valuable time by enabling the automatic actions within each audit alert definition.
Here are some popular automatic actions:
Automatically add highly converting search terms as keywords
Automatically add poorly converting search terms as negative keywords
Exclude underperforming display placements
Once enabled, your Auto changes log tracks any changes made automatically by Adalysis.
Sharing the customized settings with other accounts
Apply the customized setting to other accounts currently linked
Whenever you customize an audit alert, you'll have the option of applying that same change to other accounts currently linked to Adalysis.
Apply the customized setting to accounts that will be linked in the future
Any setting you'd like to apply to accounts that will be linked in the future should be saved as a global setting. This can be done by checking the below box whenever you customize an audit alert.
You can view the existing global settings by going to Audit > Audit settings > Global. Global settings will automatically be applied to any new accounts you link to Adalysis in the future.
Explore the full Adalysis audit section in the help center.
Performance monitoring
Performance monitors help you track trends and spot significant changes without spreadsheets or scripts. We would strongly recommend customizing them for your account and campaigns.
On the Performance view, click on the number in the High priority or Standard priority performance monitors column.
Both high priority and standard priority monitors work in exactly the same way. The split is simply to help you separate your most important KPI alerts from the less important ones.
A performance monitor triggers a performanc alert when the condition is met. The alerts will show up in the 2 coulmns next to the monitors.
Each new account has 5 standard monitors by default. You can customize these 5 monitors and add/remove more as needed.
When creating a new monitor, enter your own conditions or start with a template:
Before saving, you can choose whether to add this new monitor to any of your other accounts at the same time.
Sharing the monitors with other accounts
Apply the monitors to other accounts currently linked: whenever you create or customize a monitor, you'll have the option of applying that change to other accounts currently linked to Adalysis
Apply the monitors to accounts that will be linked in the future: any monitor you'd like to apply to accounts that will be linked in the future should be created as a global monitor. This can be done as shown below:
Explore the full Adalysis performance toolset in the help center.
Budget
Budget pacing
Get access to automated pacing and alerts when you define your target budget under Budget > Manage.
Adding a target budget won’t make any changes to your Google Ads campaigns.
You can also track the spend, pacing, and performance for sets of campaigns with budget groups.
Auto manage
The Auto manage tool reviews daily spend and recalculates the ideal daily budget values, based on your goals. This means no more manual monitoring or making changes yourself.
You can enable the Auto manage tool when setting your target budget. Click Show recommended changes to the campaign budget settings and choose your performance goal before activating it.
Explore the full Adalysis budget toolset in the help center.
Other core account settings
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