Customizing your search term alerts
How to get started with customizing your audit settings
Adalysis offers over 100 prebuilt audit checks. Customizing your account settings makes them more relevant and reduces unnecessary notifications.
Let's start with these three examples:
New keywords from search terms
Here are the default settings, which you can find under Audit alerts > Audit settings > Prebuilt > Search terms.
When to update the alert:
You use a different number of conversions when deciding to turn a search term into a keyword. Adapting the criteria to your account's data volume ensures more accurate alerts.
You want to add your CPA or ROAS target as an additional criterion so new keywords are always profitable.
Negative keywords from search terms
This alert is available for Search and Shopping campaigns:
When to update the alert:
You want to choose a different number of clicks, based on your account's data volume.
You want to monitor cost, either as an additional criterion or instead of clicks. Alerts only show you the negatives you'll actually want to add.
Duplicate search terms
Adalysis will alert you if search terms have been shown from two or more ad groups. This is an opportunity to improve your ad serving control.
When to update the alert:
You want to choose a different number of impressions, based on your account's data volume.
Updating multiple accounts at once
When you click Save, you'll have the option of updating more than one of your accounts at a time.
You can also save customized settings to Audit alerts > Audit settings > Global. This means they'll be automatically applied to any new accounts you link to Adalysis in the future. Check this box when updating an alert:
What to look at next
Spending five minutes per day reviewing a new section of your audit settings will help to ensure Adalysis matches your team's audit checklist exactly.
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