Popular performance monitors
Ready-to-use monitors you can copy and adapt
Performance monitors help you track trends and spot significant changes fast. We strongly recommend customizing them for your account and campaigns.
This article features a list of popular performance monitors you can copy and customize.
Scope refers to the areas of your account you want to monitor: whole account, campaign types, or individual campaigns by name. You can also label your campaigns and monitor campaign sets, such as brand or non-brand.
Minimum ROAS targets
This monitor alerts you if your account drops below your minimum ROAS target. Some teams use multiple alerts of this type for changes in scope, such as monitoring brand and non-brand campaigns separately.
What you need to customize:
Your minimum ROAS target
Optional: A minimum value for smaller ecommerce accounts
ROAS trends
This monitor alerts you to declining ROAS trends in your account, so you can take action quickly.
What you need to customize:
The percentage drop you want to monitor
Optional: A minimum number of conversions or conversion value
Maximum CPA targets
This monitor alerts you if your account goes above your maximum CPA target. Some teams use multiple alerts of this type for changes in scope:
Account-level
Brand campaigns
Non-brand campaigns
What you need to customize:
Your maximum CPA target
Optional: A minimum number of conversions
Brand impression share
This monitor alerts you if the impression share for your brand terms drops below a particular threshold. This is useful if you have impression share targets.
What you need to customize:
Add your impression share target
Choose between search impression share and top impression share
Monitoring scope: If you have several brand campaigns, label them as 'Brand' and choose ‘Campaigns with labels’. For single brand campaigns, select ‘Campaign name’
The review period (‘during’): Large brands often monitor 1-3 days; smaller brands choose 7-14 days
Optional: Add a minimum impression threshold
Rising CPAs
This monitor alerts you if your CPAs are increasing, so you can take action quickly. Some teams use multiple alerts of this type for changes in scope:
Account-level
Brand campaigns
Non-brand campaigns
What you need to customize:
The percentage increase you want to monitor
Optional: A minimum number of conversions
What to look at next
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