> For the complete documentation index, see [llms.txt](https://docs.adalysis.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.adalysis.com/manage/ads/rsas/a-b-testing-of-rsas.md).

# A/B testing of RSAs

{% embed url="<https://youtu.be/4-1BVoCONOI>" %}

A/B testing for RSAs ensures the search engine algorithm’s choices align with your goals. It also helps prevent performance declines and supports data-driven decision-making. Not to mention budget efficiency by focusing on the highest-performing ads.

<details>

<summary>Popular A/B tests for RSAs</summary>

* Different headline positions
* Pins vs no pins

</details>

To run an A/B test for a responsive search ad (RSA), you need to copy and edit an existing RSA. For example, you might test a fully pinned RSA against an unpinned version or compare different messages pinned at headline 1. Here is a workflow Adalysis has developed for you.

### **Step 1: Selected the RSAs you want to copy**&#x20;

Using the filters in the **Manage** > **Ads** > **Text ads** screen, select the RSAs you want to copy. For example, filter by campaign, ad group, text in the ads, or labels.

### **Step 2: Copy your RSAs**

<figure><img src="/files/eYQXd4z87MAaopTMlwky" alt=""><figcaption></figcaption></figure>

<figure><img src="/files/rEcSFDUI7U3t5n7ZDQoM" alt=""><figcaption></figcaption></figure>

Go to **Tools** > **Copy RSAs**. The new ads will be created in the same ad groups as the originals.

Assign a **label** to the new ads so you can quickly locate them later to make ad copy or pinning changes. You can select the label from your existing list or create a new one.

Optionally, check the box **Keep the same pinning as in the source ads** to copy the pinning of the original ads.

### **Step 3: Edit your new RSAs**&#x20;

You can now use the **RSA manager** to make text or pinning changes in bulk. Create a filter to quickly find your new RSAs with the ad label you chose.

<figure><img src="/files/RqekANYhqNsJsrZiG8pp" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
You can also review and edit each ad individually in **Manage** > **Ads** > **Text ads**.
{% endhint %}