A/B testing of RSAs

How to test RSAs like a pro

A/B testing for RSAs ensures the search engine algorithm’s choices align with your goals. It also helps prevent performance declines and supports data-driven decision-making. Not to mention budget efficiency by focusing on the highest-performing ads.

Popular A/B tests for RSAs

Common A/B tests performed by Adalysis customers include:

• Different headline positions

• Pins vs no pins

To run an A/B test for a responsive search ad (RSA), you need to copy and edit an existing RSA. For example, you might test a fully pinned RSA against an unpinned version or compare different messages pinned at headline 1. Here is a workflow Adalysis has developed for you.

Step 1: Selected the RSAs you want to copy

Using the filters in the Manage > Ads > Text ads screen, select the RSAs you want to copy. For example, filter by campaign, ad group, text in the ads, or labels.

Step 2: Copy your RSAs

Go to Tools > Manage ads > Copy RSAs. The new ads will be created in the same ad groups as the originals.

Assign a label to the new ads so you can quickly locate them later to make ad copy or pinning changes. You can select the label from your existing list or create a new one.

Optionally, check the box Keep the same pinning as in the source ads to copy the pinning of the original ads.

Step 3: Edit your new RSAs

You can now use the RSA manager (under Manage > Ads) to make text or pinning changes in bulk. Use the filters to quickly find your new RSAs with the ad label you chose.

If you prefer to review each ad as a whole, go to Manage > Ads > Text ads. You can then edit each ad individually.