# A/B testing of RSAs

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A/B testing for RSAs ensures the search engine algorithm’s choices align with your goals. It also helps prevent performance declines and supports data-driven decision-making. Not to mention budget efficiency by focusing on the highest-performing ads.

<details>

<summary>Popular A/B tests for RSAs</summary>

Common A/B tests performed by Adalysis customers include:

* Different headline positions
* Pins vs no pins

</details>

To run an A/B test for a responsive search ad (RSA), you need to copy and edit an existing RSA. For example, you might test a fully pinned RSA against an unpinned version or compare different messages pinned at headline 1. Here is a workflow Adalysis has developed for you.

### **Step 1: Selected the RSAs you want to copy**&#x20;

Using the filters in the **Manage** > **Ads** > **Text ads** screen, select the RSAs you want to copy. For example, filter by campaign, ad group, text in the ads, or labels.&#x20;

### **Step 2: Copy your RSAs**

<figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2Fdn789hCdQWtxiwsJiFhq%2Fcopy%20rsa.png?alt=media&#x26;token=3db74e60-58a3-4ddb-a8a0-af1da805c915" alt=""><figcaption></figcaption></figure>

<div align="left"><figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2FCHE26wFgGpSLOOEmIaTc%2Fcopy%20rsa%20sett.png?alt=media&#x26;token=f8855e4c-0463-4727-8a02-1684da95aed2" alt="" width="563"><figcaption></figcaption></figure></div>

Go to **Tools** > **Manage ads** > **Copy RSAs**. The new ads will be created in the same ad groups as the originals.

Assign a label to the new ads so you can quickly locate them later to make ad copy or pinning changes. You can select the label from your existing list or create a new one.

Optionally, check the box **Keep the same pinning as in the source ads** to copy the pinning of the original ads.

### **Step 3: Edit your new RSAs**&#x20;

You can now use the **RSA manager** (under **Manage** > **Ads**) to make text or pinning changes in bulk. Use the filters to quickly find your new RSAs with the ad label you chose.

<figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2FW6ENejiWqO3MBsRxyFDY%2Fad%20labels.png?alt=media&#x26;token=b564bcd0-be21-4020-92d7-96b4d30a59ff" alt=""><figcaption></figcaption></figure>

If you prefer to review each ad as a whole, go to **Manage** > **Ads** > **Text ads**. You can then edit each ad individually.