Manage your RSA assets

Gain full control over your RSA assets

The Adalysis RSA tools make it easy to view, manage, and analyze your RSA assets in one place. This is useful because Google Ads only lets you manage RSA assets for individual ads. Adalysis provides bulk update tools and performance insights across campaigns and ad groups.

The Manage > Ads > RSA manager lets you see all the assets in your account:

• See how many ads, ad groups, and campaigns an asset appears in. Click any for a complete list.

• See how many impressions each asset has.

• Get impression-weighted performance labels that reflect the overall performance of each asset. The score is based on Google's asset performance rating (Low, Good, or Best) for each ad where the asset has appeared. The column is also sortable, so you can quickly spot assets needing improvement (assets need around 5,000 impressions for scoring).

• Filter assets by campaign, label, and a range of other criteria.

The RSA manager also helps you to:

1. Edit assets in bulk Select an asset and click the pencil icon next to the text to update it across all ads at once.

2. Delete assets in bulk Select one or more assets and click Delete assets to remove them from all associated ads.

3. Pin or unpin assets in bulk Pin assets to specific positions across all selected ads or adjust pins as needed. The Pinned column shows the number of ads where the asset is pinned. Use the pin icon to apply the pinning to all ads or adjust pins for individual ads.

In addition to the above tools, you can also see a visual representation of your RSA assets using the tool at Manage > Ads > Text ads screen, under Tools > Insights

You can filter it by campaign name or label. Click any number or graph element for a list of affected ads.