# A/B testing of RSAs in a set of ad groups

A/B testing for RSAs ensures the search engine algorithm’s choices align with your goals. It also helps prevent performance declines and supports data-driven decision-making. Not to mention budget efficiency by focusing on the highest-performing ads.

<details>

<summary>Popular A/B tests for RSAs</summary>

Common A/B tests performed by Adalysis customers include:

* Different headline positions
* Pins vs no pins

</details>

To streamline RSA testing in a set of ad groups, you'll need a tool to quickly copy and edit RSAs in bulk. Here is a workflow Adalysis has developed for you.

### Step 1: **Select the ad groups you want to create RSA copies in**

Using the filters in the **Manage** > **Ad groups** screen, select the ad groups where you want to create a copy of an existing RSA.&#x20;

### Step 2: **Copy your RSAs**

Go to **Tools** > **Create ads** > **Copy RSAs**. If there's more than one RSA in an ad group, you can specify the criteria for choosing which ad to copy.

Assign a label to the new ads so you can quickly locate them later to make ad copy or pinning changes. You can select the label from your existing list or create a new one.

Optionally, check the box **Keep the same pinning as in the source ads** to copy the pinning of the original ads.

<figure><img src="/files/wZLyZhD1cFRl6iGdmnhv" alt=""><figcaption></figcaption></figure>

<figure><img src="https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/1132936067/original/fGqlBLiPWXeljA8BULqRLdpDN9jIc58_RQ.png?1686932159" alt=""><figcaption></figcaption></figure>

### **Step 3: Edit the new RSAs**

You can now use the **RSA manager** (under **Manage** > **Ads**) to make text or pinning changes in bulk. Use the filters to quickly find your new RSAs with the ad label you chose.

<figure><img src="/files/1EAQNr6h6VrHE8yL05WP" alt=""><figcaption></figcaption></figure>

If you prefer to review each ad as a whole, go to **Manage** > **Ads** > **Text ads**. You can then edit each ad individually.


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