A/B testing of RSAs in a set of ad groups

Testing RSAs: A step-by-step guide for ad groups

A/B testing for RSAs ensures the search engine algorithm’s choices align with your goals. It also helps prevent performance declines and supports data-driven decision-making. Not to mention budget efficiency by focusing on the highest-performing ads.

Popular A/B tests for RSAs

• Different headline positions

• Pins vs no pins

To streamline RSA testing in a set of ad groups, you'll need a tool to quickly copy and edit RSAs in bulk. Here is a workflow Adalysis has developed for you.

Step 1: Select the ad groups you want to create RSA copies in

Using the filters in the Manage > Ad groups screen, select the ad groups where you want to create a copy of an existing RSA.

Step 2: Copy your RSAs

Go to Tools > Create ads > Copy RSAs. If there's more than one RSA in an ad group, you can specify the criteria for choosing which ad to copy.

Assign a label to the new ads so you can quickly locate them later to make ad copy or pinning changes. You can select the label from your existing list or create a new one.

Optionally, check the box Keep the same pinning as in the source ads to copy the pinning of the original ads.

Step 3: Edit the new RSAs

You can now use the RSA manager (under Manage > Ads) to make text or pinning changes in bulk. Use the filters to quickly find your new RSAs with the ad label you chose.

You can also review and edit each ad individually in Manage > Ads > Text ads.