# Overview

{% embed url="<https://youtu.be/wDMa--HRf1M>" %}

## Identify effective ad copy

### **Get performance and usage insights**

<figure><img src="/files/VYFoNeDUlybFjB0S2qBb" alt=""><figcaption></figcaption></figure>

**RSA asset insights** show you performance breakdowns, ad strength, pinning data, and how often specific assets are used. You can filter your results by campaign, and click the criteria to see the corresponding ads.

Find your RSA insights on the **Manage** > **Ads** > **Text ads** screen, under **Tools** > **Insights**.&#x20;

### Edit, delete, or pin assets in bulk

<figure><img src="/files/OAiTOkNf5CkECutluLca" alt=""><figcaption></figcaption></figure>

To manage and improve your responsive search ads (RSAs), go to **Manage** > **Ads** > **RSA manager**.

Here, you can edit, delete, or pin assets while reviewing their usage frequency, serving patterns, and impression-weighted performance ratings. This helps identify top-performing assets and potential areas for testing or improvement.

### Reuse assets when creating new ads

Creating or editing ads on the **Text ads** screen? The folder icons display commonly used assets by ad group or account. Click the icons to reuse or modify assets, streamlining the ad creation process.

<figure><img src="/files/Hi8Y24Sr0ylVwrgEslpM" alt="" width="375"><figcaption></figcaption></figure>

With these tools, you can optimize asset performance, develop new ideas, and test variations to enhance your campaign results effectively.

## AI ad copy suggestions for RSAs

Adalysis uses ChatGPT to provide AI suggestions for your responsive search ads. Editing or creating an RSA? You can now get **ad copy suggestions** **based on the active keywords** in the relevant ad group.

### **Where you can find the tools**

{% tabs %}
{% tab title="Editing ads" %}
Under **Manage** > **Ads** > **Text ads**, use the pencil icon to edit your RSA. Then, click **Show AI generated ad copy ideas**.

<figure><img src="/files/i1BWY4RhgKTOFah5CM1T" alt=""><figcaption><p>The pencil icon appears when you hover over your ad text.</p></figcaption></figure>
{% endtab %}

{% tab title="Creating ads" %}
Under **Manage** > **Ad groups**, select an ad group and click **Create new ad**. For ad copy suggestions to combine with other ideas, click **Show AI generated ad copy ideas.**&#x20;

You can also generate an entire ad at once with **Suggest new RSA using AI.**
{% endtab %}
{% endtabs %}

### **How it works**

Here is an example of the AI ad copy suggestions:  &#x20;

<div align="center"><figure><img src="/files/vUlK72H9uDYwBbHX8nN9" alt="" width="563"><figcaption></figcaption></figure></div>

Select the assets you want to use and click **Add selected**. This will open the **Create new ad** dialog box.

{% hint style="warning" %}
Currently, ChatGPT doesn't do a good job of counting characters. When you click through **Create new ad**, please check and adjust the character length for each asset. As a reminder, it's 30 characters for headlines and 90 for descriptions. Adalysis provides the character count for each live field.&#x20;
{% endhint %}


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