Overview

Identify effective ad copy

Get performance and usage insights

RSA asset insights show you performance breakdowns, ad strength, pinning data, and how often specific assets are used. You can filter your results by campaign, and click the criteria to see the corresponding ads.

Find your RSA insights on the Manage > Ads > Text ads screen, under Tools > Insights.

Edit, delete, or pin assets in bulk

To manage and improve your responsive search ads (RSAs), go to Manage > Ads > RSA manager.

Here, you can edit, delete, or pin assets while reviewing their usage frequency, serving patterns, and impression-weighted performance ratings. This helps identify top-performing assets and potential areas for testing or improvement.

Reuse assets when creating new ads

Creating or editing ads on the Text ads screen? The folder icons display commonly used assets by ad group or account. Click the icons to reuse or modify assets, streamlining the ad creation process.

With these tools, you can optimize asset performance, develop new ideas, and test variations to enhance your campaign results effectively.

AI ad copy suggestions for RSAs

Adalysis uses ChatGPT to provide AI suggestions for your responsive search ads. Editing or creating an RSA? You can now get ad copy suggestions based on the active keywords in the relevant ad group.

Where you can find the tools

Editing ads

Creating ads

Under Manage > Ads > Text ads, use the pencil icon to edit your RSA. Then, click Show AI generated ad copy ideas.

Under Manage > Ad groups, select an ad group and click Create new ad. For ad copy suggestions to combine with other ideas, click Show AI generated ad copy ideas.

You can also generate an entire ad at once with Suggest new RSA using AI.

How it works

Here is an example of the AI ad copy suggestions:

Select the assets you want to use and click Add selected. This will open the Create new ad dialog box.