How to customize prebuilt alerts

Change alert thresholds at the account or campaign level to suit your accounts

We’ve prebuilt 100+ alerts for all the most common audit issues, so you don’t have to spend hours on setup. However, you can still fully customize your audit parameters.

Update or disable prebuilt alerts from Audit > Alert settings > Audit alerts. Alerts are grouped around entities used in Google Ads, such as campaigns, ad groups, and keywords.

Customizing the default settings

Prebuilt alerts use default metrics and thresholds. We recommend reviewing and customizing the default settings for your accounts and strategies.

For example, if you manage an account with low traffic, you may want to receive keyword bid recommendations after 25, rather than 50 clicks. You may also want to consider data from the last 90 days rather than the last 30 days.

• Reset to the default settings.

• View current results to preview your changes.

• Change, add, or remove alert criteria.

Customized alerts have a grey Customized label in the audit settings.

The updated settings will apply to all future alerts. Alerts already generated that day won’t update immediately.

Popular customizations for prebuilt alerts

Here are some of the most common changes Adalysis customers make to prebuilt alerts:

• Duplicate search terms: minimum impressions (default: 50)

• Underperforming keywords, segments, or search partner network traffic: minimum conversions and/or CPA

• New keyword suggestions from search terms: minimum conversions

• New negative keyword suggestions: minimum conversions and clicks

• Placement exclusions: maximum CPA

Switching off unwanted alerts

Not all alerts will be relevant to all accounts. For example, the alert about ad groups with only one ad might not be needed in some cases. To disable an alert, simply toggle it off.

Snoozing alerts

Snooze unwanted alerts to avoid seeing them on your dashboard. There are three options:

• Snooze until next update: choose this option to hide an alert until the next time this audit check is performed in your account.

• Snooze until...: choose this option to specify a date when you want to check this issue again.

• Disable: deactivate an alert.

Want to un-snooze an alert? Go to Snoozed alerts at the end of the Alerts screen. Once un-snoozed, the alert will be checked during the next regular audit.

Explore deeper customization

1. Set up automatic actions for an alert.

2. Save your settings to multiple accounts at the same time.

3. Save updated settings in a global template to apply to future accounts.

4. Need an alert that hasn't been prebuilt? Create your own custom alerts.