How to customize prebuilt alerts

Change alert thresholds at the account or campaign level to suit your accounts

We’ve prebuilt 100+ alerts for all the most common audit issues, so you don’t have to spend hours on setup. However, you can still fully customize your audit parameters.

Update or disable your alerts from Audit > Audit settings > Prebuilt. Alerts are grouped around entities used in Google Ads, like campaigns, ad groups, and keywords.

Customizing the default settings

Prebuilt alerts use default metrics and thresholds. We recommend reviewing and customizing the defaults for your accounts.

For example, if you manage an account with low traffic, you may want keyword bid recommendations after 25 clicks, rather than 50. You may also want data from the last 90 days rather than the last 30 days.

• Reset to the default settings.

• View current results to preview your changes.

• Change, add, or remove alert criteria.

Customized alerts have a blue Customized label in the audit settings.

The updated settings will apply to all future alerts. Alerts already generated that day won’t update immediately.

Popular customizations for prebuilt alerts

Here are some of the most common changes Adalysis customers make to prebuilt alerts:

• Duplicate search terms: minimum impressions (default: 50)

• Underperforming keywords, segments, or search partner network traffic: minimum conversions and/or CPA

• New keyword suggestions from search terms: minimum conversions

• New negative keyword suggestions: minimum conversions and clicks

• Placement exclusions: maximum CPA

Disabling unwanted alerts

Not all alerts will be relevant to all accounts. For example, the alert about ad groups with only one ad might not be needed in some cases. To disable an alert, simply toggle it off.

You can also disable alerts for a set period of time:

• Disable until next update: choose this option to hide an alert until the next time this audit check is performed in your account.

• Disable until...: choose this option to specify a date when you want to check this issue again.

• Disable forever: deactivate the alert.

You can re-activate an alert under Audit > Audit settings > Disabled. Once enabled, the alert will then be checked during the next regular audit.

Explore deeper customization

1. Set up auto resolves for your alerts.

2. Save your settings to multiple accounts at the same time.

3. Save updated settings in a global template to apply to future accounts.

4. Need an alert that hasn't been prebuilt? Create your own custom alerts.