How to set up automatic actions

Resolve straightforward alerts automatically and save valuable time

You can set up automatic actions for your alerts under Audit > Alert settings > Audit alerts.

For example, you can automatically add highly converting search terms as keywords. You can also automate the addition of poorly converting search terms as negative keywords. It's like putting your keyword mining on autopilot.

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Enabling automatic actions

Find the relevant alert in Audit > Settings and look for the Automatic action section.

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To apply the automatic action to accounts that will be linked in the future, add them to a global template.

Viewing automatic actions

You can view any automatic actions under Audit > Auto changes log.

You can also reverse most automatic actions from here.

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These automatic actions are available for prebuilt and custom alerts:

  • Exclude underperforming display placements

  • Add underperforming search terms as negative keywords

  • Add high-performing search terms as regular keywords

  • Modify bid adjustments when a target isn't met

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