# Overview

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Adalysis offers twenty automated checks for [keyword](https://docs.adalysis.com/tools/audit/prebuilt-alert-list/keywords), [negatives, ](https://docs.adalysis.com/manage/keywords/negative-keywords)and [search terms.](https://docs.adalysis.com/tools/audit/prebuilt-alert-list/search-terms) These alerts let you know when a new issue needs your attention.

Filter and search for keywords in your account under **Manage** > **Keywords**.&#x20;

## Match type analysis

Need to see the performance of your keywords by match type? Under **Manage** > **Keywords,** click **Match type analysis** in the **Tools** menu. Insights exist for keywords and negative keywords.

<figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2FcQuWJNnO4UfwxoUeQPC4%2Fmt%20analysis.png?alt=media&#x26;token=448f3228-7b6a-4c8b-a70f-580489183687" alt=""><figcaption></figcaption></figure>

1. Select all campaigns, a specific campaign, or campaign groups (based on labels).&#x20;
2. Toggle **Compare to the previous period** for performance comparisons.&#x20;
3. Click any number in the **Keywords** column to drill down to the keyword level.&#x20;

If you decide to change match types, check out our [bulk update tool](https://docs.adalysis.com/manage/keywords/match-type-changes).

## Keyword restructuring

When analyzing PPC performance, you may find keywords with low ad relevance negatively impact your quality score and increase CPCs. To address this, move the keywords to ad groups where ads are more closely aligned. This might mean using an existing ad group or creating a new one.

Moving keywords in Google Ads can be tedious. It involves copying and pasting, then disabling unnecessary elements. Creating single keyword ad groups (SKAGs) adds even more complexity, as each ad group must be built individually.

<figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2FAdLqi1AhWRFHKijnZ6PV%2Fmove%20copy%20kw.png?alt=media&#x26;token=65caacfa-beaf-4928-b9b3-ea571904d7c9" alt=""><figcaption></figcaption></figure>

Adalysis simplifies this process, so you can easily move keywords between ad groups. Here’s how:

1. Select keywords in **Manage** > **Keywords**, using filters like **Non-converting keywords** for speed.
2. Click **Move/Copy** and choose to move keywords to an existing or new ad group.
3. Specify the destination: select a campaign and ad group, or create a new ad group (default name: SKAG).
4. Set keyword bids and match types, and decide what to do with the keyword in the current ad group (e.g., pause or remove it).
5. Update the ad text in your new ad groups to ensure relevance and add more variations if needed.

<div align="center"><figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2FD4yVyMmhIoMp9GMRc5iW%2Fmove%20kw.png?alt=media&#x26;token=e1eb2bc7-1bdc-4afc-900f-9f9c9eb98180" alt="" width="524"><figcaption></figcaption></figure></div>