Overview
All the keyword tools you need in one place
Match type analysis
Need to see the performance of your keywords by match type? Go to Manage > Keywords and click Match type analysis in the Tools menu. Insights exist for keywords and negative keywords.
Select all campaigns, a specific campaign, or campaign groups (based on labels).
Toggle Compare to the previous period for performance comparisons.
Click any number in the Keywords column to drill down to the keyword level.
If you decide to change match types, check out our bulk update tool.
Keyword restructuring
When analyzing PPC performance, you may find keywords with low ad relevance negatively impact your quality score and increase CPCs. To address this, move the keywords to ad groups where ads are more closely aligned. This might mean using an existing ad group or creating a new one.
Moving keywords in Google Ads can be tedious. It involves copying and pasting, then disabling unnecessary elements. Creating single keyword ad groups (SKAGs) adds even more complexity, as each ad group must be built individually.
Adalysis simplifies this process, so you can easily move keywords between ad groups. Here’s how:
Select keywords in Manage > Keywords, using filters like Non-converting keywords for speed.
Click Move/Copy and choose to move keywords to an existing or new ad group.
Specify the destination: select a campaign and ad group, or create a new ad group (default name: SKAG).
Set keyword bids and match types, and decide what to do with the keyword in the current ad group (e.g., pause or remove it).
Update the ad text in your new ad groups to ensure relevance and add more variations if needed.
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