Budget overview
Manage your PPC budgets at scale
Last updated
Manage your PPC budgets at scale
Last updated
Adalysis offers one of the most comprehensive PPC budget management toolsets available today.
Review and analyze your budget data in one place. Get budget boost alerts when you're losing impression share. And choose to automate daily adjustments, so you can focus on campaign strategy.
Adalysis tracks pacing in real-time and projects future spend based on your chosen settings. This means you can hit your spend targets with confidence, making over- and underspending a thing of the past.
You can also receive alerts when your target monthly spend and pacing exceed your predefined limits.
A big challenge for PPC advertisers is that you can’t easily allocate and manage a monthly budget in Google Ads. Allocating budgets across campaigns is also tricky, as shared budgets have drawbacks.
Adalysis offers monthly spend goals that take your performance goals into account. You have several options for splitting your budgets, including budget groups and custom budgets.
Adalysis notifies you of opportunities to scale your budget. The alert is triggered when Lost impression share (budget) rises above 10% for three consecutive days.
For example, let’s say a top-performing campaign has started to hit its budget cap. Adalysis alerts you after three consecutive days of lost impression share due to budget. You can explore the performance projections and decide whether to adjust the budget. This means you can scale the campaign while meeting your performance targets.
Google uses this metric to report on the percentage of lost impressions due to a limited budget. Adalysis analyzes daily performance data and traffic fluctuations to estimate the potential impact of increasing budgets on impression share. This approach identifies opportunities to capture more impressions.
Adalysis simplifies budget management by automatically adjusting daily budgets. It keeps you on track with monthly targets and performance goals. It also takes into account your ad schedule and other settings. That means no more manual monitoring or changes.
To enable this feature, go to Budgets > Manage. You can automate allocation at the account level or for specific budget groups. You’ll also get a log showing the history of automated actions.
If your client has shared their budgets for the financial year, you can add them directly to Adalysis. You can then track spend against those budgets throughout the year, without separate spreadsheets.
Adalysis saves you time by consolidating your Google Ads data on one screen. This includes historical performance, spend and pacing, lost impression share, and allocated budgets.
Get started under Budgets > Manage.
