Auto manage
Activate your budget copilot
When you define a monthly target, Adalysis suggests a daily budget split for the campaigns based on your preferred performance goal.
Applying the recommended campaign budgets breakdown doesn't guarantee the monthly target will be met or not exceeded. This is because the campaigns behave differently every day.
This is where Auto manage tool comes in. This tool reviews the spend every day and recalculates the ideal daily budget values. This saves you from manually monitoring or making changes yourself.
Each campaign's performance and potential (using the Lost Impression Share budget metric) is assessed to determine the best budget split.
You can enable the Auto manage tool when applying the daily budget split suggestions.
Once enabled, you'll see a confirmation on the individual account screen, as well as the overview screen listing all your accounts.
Daily budget value limits
Budget limits give you the option of defining minimum and/or maximum daily budget thresholds. These limits will guide the budget recommendations.
Daily stop
If you prefer not to use the Auto manage tool, but you still want to control the spend, the Daily stop can help.
It'll monitor the campaign spend twice an hour and pause it once it exceeds its daily budget. The campaign is then re-enabled the next day, shortly after midnight in the time zone of the account.
Future targets & rollover
Adalysis allows you to define your targets up to 12 months in advance, both at the account level and budget group level. There's also an option to upload the targets using a CSV file for up to three months in advance.
Rollover lets you specify how the underspent or overspent budget should be allocated in the following month.
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