Management

Get all the PPC budget management tools you need

The Budgets > Manage screen is home to most of the Adalysis budget tools. Here you can make the most of your budget and easily spot opportunities to scale.

This is what the top half of this screen shows you:

1. View this month's spend together with the projected spend by month end.

2. Allocate a budget at the account level (which the system then splits across all campaigns).

3. Enable automatic budget management, which adjusts the daily budgets to ensure you never exceed your monthly goal.

4. Set budgets for future months as well as your rollover preferences.

5. View a full breakdown of the aggregated monthly (or daily) spend and budget, together with their projections.

6. View performance projections.

7. View all the data for previous months.

Here's what the lower half of this screen shows you:

1. Details of budgets defined in Google Ads (including shared budgets), budget groups and custom schedule budgets.
2. Details of the latest performance boost alerts.
3. Full breakdown of all budgets, their performance and settings.

4. A visual breakdown of budget performance and projections for spend and KPIs. (Screenshots below.)

5. Details of performance boosts for various budget increases.

6. Define a monthly budget for a campaign (or shared budget) as opposed to having to work out the daily budget value.

7. Utilities: budget calculator and filters.

Adalysis supports shared budgets by calculating the Lost Impression Share metric, which isn’t directly available in Google Ads. This ensures shared budgets are adjusted accurately by the automation.

Example performance charts

Example projections