Management
Get all the PPC budget management tools you need
Last updated
Get all the PPC budget management tools you need
Last updated
Adalysis has one of the most comprehensive budget toolsets available on any platform today. It helps you make the most of your budget and easily spot opportunities to scale.
Get started under Budgets > Manage.
When setting a monthly spend goal, you can define your target spend and performance goal. Adalysis assesses each campaign's performance and potential (using the Lost Impression Share budget metric) to determine the best budget split.
Adalysis simplifies budget management by automatically adjusting daily budgets to keep you on track with your monthly target and performance goals.
To enable this feature, start by setting a monthly spend goal.
This feature doesn’t support switching experiments to campaigns mid-month. For accurate spend tracking, make the switch on the first or last day of the month.
It also doesn’t support campaigns moving to a shared budget mid-month, as it skews figures and disrupts budget allocation.
Adalysis supports shared budgets by calculating the Lost Impression Share metric, which isn’t directly available in Google Ads. This ensures shared budgets are adjusted accurately by the automation.
Budget boost alerts flag opportunities to scale your budget. The alert is triggered when the metric Lost impression share (budget) rises above 10% for three consecutive days. You can customize the alert settings and see performance projections for different budget increases.
Adalysis provides monthly and daily totals, as well as projections. Click on the graph icon above the chart for projections based on key metrics.
Scroll down for individual budget and budget group breakdowns:
Get a full history of your daily budgets under View allocated budget history.
The Daily budget calculator converts a budget for any date range into a daily value.
You can automate the budget management at the account level (shown above) or for specific .
