Pacing

Manage your target pacing without the spreadsheets

Adalysis tracks pacing in real-time and projects future spend based on your chosen settings. This means you can hit your spend targets with confidence, making over- and underspending a thing of the past. Smart automation means no spreadsheets or manual checks.

Start on the Budgets > Track screen. You can set your monthly target budget at the account or campaign level to view pacing data. You can also define pacing alerts and automatic actions.

The target budget is defined in Adalysis only and helps you monitor budget performance without making changes to the allocated budgets.

Setting a target budget

Specify your monthly budget at the account or campaign level. Adalysis will track your spend, without making any changes to your account. We’ll also forecast your total for the end of the month. This means no manual checks — and no unwelcome surprises.

Viewing target budget pacing

You can see the latest pacing information on your Accounts overview. Click on any progress bar for more information.

Color coding: blue = underspending, orange = overspending, green = within 10% of target.

You can also see comprehensive projections under Budgets > Track. Click on the graph icon above the chart for projections based on key metrics.

Example projections

Spend and pacing alerts

Adalysis alerts and automated actions mean no more unwelcome surprise. You can define your preferences under Budgets > Track.

Spend alerts let you know when you've spent a specified percentage of your monthly budget. Spend is monitored on an hourly basis.

Spend alert example

Your monthly budget is $1000 and your spend alert is set for 80%. When your account has spent $800, you'll receive a notification.

Pacing alerts monitor your spend compared to the proportion of the target budget you expect to spend. Spend is monitored on a daily basis.

Pacing alert example

Your monthly budget is $1000, so you would expect to spend $500 by day 15. Your overpacing alert is set for 10% more than your target budget by day 15.

You'll receive a notification if you've spent over $550 by day 15 of the month.

Spend actions can automatically pause when you've reached your target budget. They can also reenable your campaigns at the start of a new month.

Paused campaigns will be labelled "Autopaused by Adalysis on [date]". Once reenabled, the label will be automatically removed.

Here are the available options you can configure:

• Get an alert when the spend reaches a specific percentage of your target budget.

• Get an alert when your account is underspending, based on a percentage of your target and day of the month.

• Get alerts within Adalysis and/or via email.

• Pause campaigns automatically when the spend reaches your target.

• Reenable paused campaigns on the first day of the month.