> For the complete documentation index, see [llms.txt](https://docs.adalysis.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.adalysis.com/tools/budget/pacing.md).

# Pacing

Manage your target pacing without the spreadsheets

Define a monthly target budget to track pacing at the **account, campaign or group level** ([budget groups](/tools/budget/budget-groups.md)). This doesn't allow Adalysis to make any changes to your budget unless you enable [Auto manage](/tools/budget/auto-manage.md).

You can view your pacing data at several levels:

**Account**

<figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2FEcmRuRMVjlIr77ANT0Vj%2Fimage.png?alt=media&amp;token=766ae168-7647-4cb1-9f4e-5bfec0a88ec3" alt=""><figcaption></figcaption></figure>

**Budget group**

<figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2FFhbhWZCAkSksNioOoRPm%2Fimage.png?alt=media&amp;token=08d5b89b-135c-42f3-ae23-de0d7e3fe6fd" alt=""><figcaption></figcaption></figure>

**Multi-account**&#x20;

You can see the pacing information for all accounts on your **Audit & budget view**. Click on the colored bars/circles for details.

<figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2FPWD4xXAqsnYAcdaBBm7m%2Fimage.png?alt=media&amp;token=21a93ab6-8469-455e-8195-9244b27781d6" alt=""><figcaption></figcaption></figure>

#### **Color coding**&#x20;

* <mark style="background-color:blue;">Blue</mark> = underpacing
* <mark style="background-color:orange;">Orange</mark> = overpacing
* <mark style="background-color:green;">Green</mark> = within X% of target (5% by default, customizable as shown below)

<figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2FqoCtEQBTdtPRoDEAs4Hp%2Fimage.png?alt=media&amp;token=c9374635-f51d-4115-84d6-033c259364a0" alt="" width="303"><figcaption></figcaption></figure>

### Setting a target budget at the account level

<figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2FHZXzzOQq5m3njxLDGkL9%2Fimage.png?alt=media&amp;token=4c2c4a2a-cb86-48c0-b999-5ae72dbe8608" alt="" width="563"><figcaption></figcaption></figure>

Define a monthly target track your pacing and enable pacing alerts.

<figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2FQqd74rkMQZp6bFWUmmUe%2F%7B514BB383-1A4C-4C99-8EC8-2BDD22E26695%7D.png?alt=media&amp;token=75958894-db34-409f-8fa2-e5ded3f33e3e" alt="" width="362"><figcaption></figcaption></figure>

There are also two additional options you may want to consider when defining your target budget:

1. View a recommended breakdown of how the target should be split into daily budgets for the relevant campaigns. [Find out more](/tools/budget/daily-budget-recommendations.md)&#x20;
2. You can also enable the *Auto manage* tool, which will review your spend daily and adjust the daily campaign budgets. This will guarantee you won't exceed the target while ensuring you come as close as possible to it. [Find out more](/tools/budget/auto-manage.md)

### Setting a target budget at the Budget group level

Setting target budgets for [budget groups](/tools/budget/budget-groups.md) works in the same way as the above.  Once the budget group is created, the target can be added/edited as shown below.

<figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2FMSF2jOmyoC7NV6OwpNXl%2Fimage.png?alt=media&amp;token=6204a623-5b8e-41c9-8ed1-fd81ef26a1d7" alt="" width="472"><figcaption></figcaption></figure>

### **Pacing alerts**&#x20;

Pacing alerts let you know when your budgets are underpacing and/or overpacing. This option becomes active on the **Manage** > **Budget** screen once you've set a target budget.

> **Example**: If your monthly budget is $1000, you would expect to spend $500 by day 15. If your overpacing alert is set to 10% from day 15, you'll receive a notification if you've spent over $550 by day 15 of the month.

{% hint style="info" %}
Budget alerts need to be created for each account separately.
{% endhint %}

### **Spend threshold alerts**

Spend threshold alerts let you know when you've spent a set percentage of your monthly target. Spend is monitored on an hourly basis.

**Example**: Your monthly budget is $1000 and your spend alert is set for 80%. When your account has spent $800, you'll receive a notification.

### **Auto pause**

Auto pause stops your campaigns once your month-to-date spend reaches your budget cap, and can re-enable them at the start of the next period.

You'll find it on the **Budget** > **Manage** screen, in its own section next to **Monthly target** and **Auto manage**. Click **Edit** to set it up. On the **Budgets** > **Budget groups** screen it has its own **Auto pause** column.

There are two settings:

* **Pause campaigns at budget cap** — choose the percentage of your target budget at which campaigns are paused. Enter any value from 1 to 100. Set it below 100% to give yourself a safety margin, for example pausing at 95% of target.
* **Re-enable campaigns next period** — optional. Campaigns paused by this rule are re-enabled on the first day of the next budget period. This option only applies when pausing is switched on.

{% hint style="info" %}
Paused campaigns will be labelled "Autopaused on \[date]". Once reenabled, the label will be automatically removed.
{% endhint %}

### **Real-time spend**

Pacing is calculated from your spend up until **yesterday**, which is the point at which your account data is fully settled. That's why the pacing figure won't match the spend showing live in your ads account.

To see where you stand right now, click the spend icon underneath the pacing bar. The **Spend details** popup shows both figures: the spend your pacing is based on, and your full month-to-date spend including today.

This is available on the account budget panel and on every row of the **Budget groups** screen.

### **Ask AI why a budget is underpacing**

When a budget is underpacing, an **Explain** button appears next to the pacing figure. Adalysis reviews the campaigns behind that budget — their settings and their daily budget history — and explains why they're behind and what you can do to spend faster.

You'll find it on the account budget panel, on the **Budget groups** screen, and in the budget popup on your multi-account view.

{% hint style="info" %}
The **Explain** button only appears when a budget is actually underpacing. You won't see it on a budget that's on track or overpacing.
{% endhint %}
