Pacing
Manage your target pacing without the spreadsheets
Adalysis tracks pacing in real-time and projects future spend based on your chosen settings. This means you can hit your spend targets with confidence, making over- and underspending a thing of the past. Smart automation means no spreadsheets or manual checks.
Start on the Budgets > Track screen. You can set your monthly target budget at the account or campaign level to view pacing data. You can also define pacing alerts and automatic actions.
Setting a target budget
Specify your monthly budget at the account or campaign level. Adalysis will track your spend, without making any changes to your account. We’ll also forecast your total for the end of the month. This means no manual checks — and no unwelcome surprises.

Viewing target budget pacing
You can see the latest pacing information for all accounts on your Budget view. Click on any progress bar for more information.
Color coding: blue = underspending, orange = overspending, green = within 10% of target.

For individual accounts, you can also see comprehensive projections under Budgets > Track. Click on the graph icon above the chart for projections based on key metrics.


Spend and pacing alerts
Adalysis alerts and automated actions mean no more unwelcome surprise. You can define your preferences under Budgets > Track.

Spend alerts let you know when you've spent a specified percentage of your monthly budget. Spend is monitored on an hourly basis.
Pacing alerts monitor your spend compared to the proportion of the target budget you expect to spend. Spend is monitored on a daily basis.
Spend actions can automatically pause when you've reached your target budget. They can also reenable your campaigns at the start of a new month.
Here are the available options you can configure:
Last updated