Pacing

Manage your target pacing without the spreadsheets

Define a monthly target budget to track pacing at the account or campaign level (budget groups). This doesn't allow Adalysis to make any changes to your budget unless you enable Auto manage.

You can view your pacing data at several levels:

Account

Budget group

Multi-account

You can see the pacing information for all accounts on your Audit & budget view. Click on the colored bars/circles for detailed information.

Color coding

• Blue = underpacing

• Orange = overpacing

• Green = within X% of target (5% by default, customizable as shown below)

Setting a target budget

Account level

Define a monthly target track your pacing and enable pacing alerts.

There are also two additional options you may want to consider when defining your target budget:

1) View a recommended breakdown of how the target should be split into daily budgets for the relevant campaigns. Find out more

2) You can also enable the Auto manage tool, which will review your spend daily and adjust the daily campaign budgets. This will guarantee you won't exceed the target while ensuring you come as close as possible to it. Find out more

Budget group level

Setting target budgets for budget groups works in the same way as the above. Once the budget group is created, the target can be added/edited as shown below.

Alerts

Pacing alerts

Here are the options for underpacing and/or overpacing alerts:

Example: If your monthly budget is $1000, you would expect to spend $500 by day 15. If your overpacing alert is set to 10% from day 15, you'll receive a notification if you've spent over $550 by day 15 of the month.

Spend alerts

Receive alerts when you've spent a set percentage of your monthly target. Spend is monitored on an hourly basis.

You can choose to automatically pause campaigns when you've reached your target budget, and reenable them at the start of the next month.

Example: Your monthly budget is $1000 and your spend alert is set for 80%. When your account has spent $800, you'll receive a notification.

Paused campaigns will be labelled "Autopaused on [date]". Once reenabled, the label will be automatically removed.