Pacing
Manage your target pacing without the spreadsheets
Once you define a monthly target budget, you can view the pacing at the account level or campaign level (budget groups).
Account level
Budget group level
Multi-account level
You can see the pacing information for all accounts on your Budget view. Click on the colored bars/circles for detailed information.
Color coding
Blue = underpacing
Orange = overpacing
Green = within X% of target (5% by default, customizable as shown below)
Setting a target budget
Account level
Define a monthly target track your pacing and enable pacing alerts.
There are also two additional options you may want to consider when defining your target budget:
1) View a recommended breakdown of how the target should be split into the daily budgets of the relevant campaigns. Find out more
2) You can optionally enable the Auto manage tool which will review your spend daily and adjusts the daily campaign budgets accordingly. This will guarantee you won't exceed the target while ensuring you come as close as possible to it. Find out more.
Budget group level
Setting target budgets for budget groups works in the same way as the above. Once the budget group is created, the target can be added/edited as shown below.
Alerts
Pacing alerts
Options to receive underpacing and/or overpacing alerts can be enabled as shown below.
Example: If your monthly budget is $1000, you would expect to spend $500 by day 15. If your overpacing alert is set to 10% from day 15, you'll receive a notification if you've spent over $550 by day 15 of the month.
Spend alerts
Receive alerts when you've spent a set percentage of your monthly target. Spend is monitored on an hourly basis.
Optionally, you can automatically pause campaigns when you've reached your target budget, and reenable them at the start of the next month.
Example: Your monthly budget is $1000 and your spend alert is set for 80%. When your account has spent $800, you'll receive a notification.
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