Budget groups

Manage groups of budgets with this innovative Adalysis feature

A budget group is a set of campaigns or shared budgets. You can create a budget group in Adalysis to manage and track their collective spend, pacing and performance. Examples include brand, remarketing, or awareness campaigns.

Budget groups aren't the same as shared budgets. The campaigns in a budget group continue to run individually. Defining a budget group in Adalysis has no impact on how the campaigns run in Google Ads. They're simply a logical grouping in Adalysis to make it easier for you to manage sets of campaigns, like brand or search.

Creating a budget group

You can create a budget group either by selecting the campaigns and/or shared budgets you'd like to group:

Or, in case you'd like one budget group for each campaign, you can use the other available option. This makes it easy to create large numbers of budget groups in bulk in one step.

Once a campaign or shared budget is part of a budget group, it can't be added to another group. This avoids overlap and budget conflicts.

Reviewing, editing, and deleting budget groups

Once created, you can see the budget group pacing and collective performance data.

You can now set a total daily or monthly budget for those campaigns and have Adalysis split the total budget across the individual campaigns based on the performance goal you specify.

Setting the monthly spend goal alone is not enough to ensure it won't be exceeded. To ensure the monthly budget won't be exceeded you will need to enable the automatic budget management as well. This tool will review your spend every day and adjust the daily budget to ensure you never exceed the monthly spend goal (while coming as close as possible to it)