Budget groups

Manage groups of budgets with this innovative Adalysis feature

A budget group is a set of campaigns or shared budgets. You can create a budget group in Adalysis to manage and track collective spend and performance. Examples include brand, remarketing, or awareness campaigns.

This innovative feature offers you more options for managing your budgets than Google Ads.

Budget groups aren't the same as shared budgets. The campaigns in a budget group continue to run individually. Defining a budget group in Adalysis has no impact on how the campaigns run in Google Ads. They're simply a logical grouping in Adalysis to make it easier for you to manage sets of campaigns, like brand or search.

Creating a budget group

Scroll down to the Budget groups tab under Budgets > Manage. Click Add a budget group.

Then, select the campaign(s) or shared budget(s) for your group. You can also choose a combination of both.

Click Save to apply your settings.

Once a campaign or shared budget is part of a budget group, it can't be added to another group. This avoids overlap and budget conflicts.

Reviewing, editing, and deleting budget groups

Once created, you can review, edit, and delete budget groups under Budgets > Manage.

Set a total daily or monthly budget for those campaigns and let Adalysis split the total budget across the individual campaigns based on the performance goal you specify.