Custom budgets

Create custom budgets for seasonal promotions and short campaigns

You can define a custom budget for a specific date range (that isn't a month). Popular examples include:

• Promotions running for 1+ days with a set budget

• Mid-month budget increases

• Quarterly budgets

Creating a custom budget

1

Add a custom budget

Scroll down to the Custom budgets tab under Budgets > Manage. Click Add a custom budget.

2

Budget name

Choose a budget name.

3

Select budgets/campaigns

Select the campaign(s) or shared budget(s) you want to apply the custom budget to.

4

Define the budget amount and schedule it

Set the budget amount and time frame. You can add multiple time frames at once.

5

What should happen at the end of the time frame

Choose whether to keep your campaigns as they are or pause them. Then, define whether to restore the previous budgets or keep the promotional amount.

6

Save

Click Save to apply your settings.

Reviewing, updating, and deleting custom budgets

Once created, you can review, edit, pause, or delete custom budgets under Budgets > Manage.

You can see future schedules in the Additional schedules column, as well as pacing data.