Budget overview
Manage your PPC budgets at scale
How it works
Adalysis offers one of the most comprehensive PPC budget management toolsets available today.
Review and analyze your budget data in one place. Get budget boost alerts when you're losing impression share. And choose to automate daily adjustments, so you can focus on campaign strategy.
Pacing
Adalysis tracks pacing in real-time and projects future spend based on your chosen settings. This means you can hit your spend targets with confidence, making over- and underspending a thing of the past.
You can also receive alerts when your target monthly spend and pacing exceed your predefined limits.
Monthly budget automation
Budget allocation
A big challenge for PPC advertisers is that you can’t easily allocate and manage a monthly budget in Google Ads. Allocating budgets across campaigns is also tricky, as shared budgets have drawbacks.
Adalysis offers monthly spend goals that take your performance goals into account. You have several options for splitting your budgets, including budget groups and custom budgets.
Find out more about budget allocation
Budget boost alerts
Adalysis notifies you of opportunities to scale your budget. The alert is triggered when Lost impression share (budget) rises above 10% for three consecutive days.
For example, let’s say a top-performing campaign has started to hit its budget cap. Adalysis alerts you after three consecutive days of lost impression share due to budget. You can explore the performance projections and decide whether to adjust the budget. This means you can scale the campaign while meeting your performance targets.
Google uses this metric to report on the percentage of lost impressions due to a limited budget. Adalysis analyzes daily performance data and traffic fluctuations to estimate the potential impact of increasing budgets on impression share. This approach identifies opportunities to capture more impressions.
Budget automation
Adalysis simplifies budget management by automatically adjusting daily budgets. It keeps you on track with monthly targets and performance goals. It also takes into account your ad schedule and other settings. That means no more manual monitoring or changes.
To enable this feature, go to Budgets > Manage. You can automate allocation at the account level or for specific budget groups. You’ll also get a log showing the history of automated actions.
If your client has shared their budgets for the financial year, you can add them directly to Adalysis. You can then track spend against those budgets throughout the year, without separate spreadsheets.
Budget analytics
Adalysis saves you time by consolidating your Google Ads data on one screen. This includes historical performance, spend and pacing, lost impression share, and allocated budgets.
Get started under Budgets > Manage.
Future spend
With Adalysis, you can define your spend goals for up to 12 months in advance, both at the account level and for budget groups.
Adalysis will set the specified spend goal on the first day of the month. When a spend goal is applied, the daily budget settings of the relevant campaigns will be adjusted accordingly. The frequency of this adjustment is as follows:
If your account (or budget group) budget is automatically managed by Adalysis, the daily budgets will be adjusted every day to ensure the spend goal is met.
If your account (or budget group) isn't automatically managed, the daily budgets will be adjusted only on the first day of the month.
Set and review your future spend goals for an individual account under Budgets > Manage:
Account level
Budget group level
Multi-account Budget view
You can also see and edit your future spend goals for all accounts on the Budget view:
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