Performance overview

Identify new opportunities with Adalysis

How it works

Performance data is integrated on most screens across the platform. It's a key aspect of how you can save time and make data-driven decisions with Adalysis.

Performance > Overview shows a summary of your account KPIs:

• Filter campaigns by type, label, or name.

• Select up to four KPIs to compare in your chart, from a comprehensive list of 20+ metrics.

• Click View campaign breakdown for the same chart at the campaign level.

Scroll down for a breakdown of your search impression share by day and budget/rank, as well as search impression position data. While Google uses lost impression share to report on the percentage of lost impressions, Adalysis also analyzes daily performance data and traffic fluctuations.

To dig deeper into trends, choose View root cause analysis. You can also click on any data point in the chart — both will activate the Performance Analyzer.

Root cause analysis

The Performance Analyzer lets you easily compare data across two time frames. The visual flowchart helps you to quickly identify what's driving the changes and how different metrics interact. You can also drill down into individual metrics for deeper insights and take action with confidence.

Access this tool under Performance > Analyzer.

Explore the Performance Analyzer

Common ways to use the Performance Analyzer

In your performance overview, you notice that conversions in one of your accounts are down more than 15% week-over-week.

Click View root cause analysis to launch the Performance Analyzer. This helps you to quickly trace major shifts in key metrics. You may find that your drop in conversions is tied to a drop in CTR, caused by lower ad positions.

Improving ad relevance, examining your search terms, testing ads, or working on your landing page can help to reverse this trend.

Manage performance monitors at scale

Detect big trends in your account before anyone else does. Performance monitors track key metrics so you don't have to. Then, alerts let you know if a trend needs your attention.

You can find performance monitors and alerts on your Accounts overview and under Audit > Monitors.

For example, you may want to set up a target CPA monitor for alerts when this metric is underperforming. You can then investigate potential causes such as rising CPCs, landing page issues, or reduced conversion intent.

Adalysis is built for PPC management at scale.

Find out more about performance monitors. Find out more about managing monitors in bulk.

Some monitors will be active by default when you link an account to Adalysis. We recommend reviewing the default settings to ensure they're relevant to your account goals.

When creating a performance monitor, you can click on prebuilt options to copy and edit. This can make it easier to decide what to monitor.