Impression share analysis

Analyze your impression share to find conversion opportunities

Review your impression share loss due to budget or rank to work out how to get more conversions from your current keywords.

You can find a visual breakdown on your Performance > Overview screen. Click View campaign breakdown for campaign-level data.

Lost impression share due to budget

Reallocate budget between campaigns

Assess which campaigns are losing impressions and their cost per conversion. This means you can reallocate budget to your best campaigns and boost conversions without increasing spend.

To view impression share loss due to budget, go to Budget > Manage. Click any percentage value for a 90-day history.

Budget boost alerts

Adalysis alerts you to opportunities to scale your budget. Budget boost alerts are triggered when the metric Lost impression share (budget) rises above 10% for three consecutive days. You can also customize the alert threshold.

Boost alerts appear on your multi-account Audit & budget view or under Budgets > Manage. Click an alert icon to see estimates of the potential performance boost you could achieve with a higher budget over the next 30 days.

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Lost impression share due to ad rank

Boost your quality score

The Quality score screen provides impression-weighted insights at the account, campaign, ad group, and keyword level. This means you can easily pinpoint where to start optimizing.

Quality score also shows the top three ad groups in need of improvement. The priority number is based on a proprietary formula combining the ad group's impression-weighted quality score and the cost data for 30 days. Click Analyze ad groups to see the full list.

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Automated monitoring for impression share

You can also create a performance monitor under Audit > Performance alerts, covering your whole account or specific campaigns (by name or label).

Find out more about performance monitors