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Where to find performance insights

Track the KPIs that matter to you

Performance data is integrated on most screens across the platform. It's a key aspect of how you can save time and make data-driven decisions with Adalysis.

Performance > Overview shows a summary of your account KPIs:

  • Filter campaigns by type, label, or name.

  • Select up to four KPIs to compare in your chart, from a comprehensive list of 20+ metrics.

  • Click View campaign breakdown for the same chart at the campaign level.

Scroll down for a breakdown of your search impression share by day and budget/rank, as well as search impression position data. While Google uses lost impression share to report on the percentage of lost impressions, Adalysis also analyzes daily performance data and traffic fluctuations.

To dig deeper into trends, choose View root cause analysis. You can also click on any data point in the chart — both will activate the Performance Analyzer.

Next steps:

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