Boost your quality score
Get the insights you need with aggregate data and automated analysis
Last updated
Get the insights you need with aggregate data and automated analysis
Last updated
Managing your quality scores is key to running cost-effective Google Ads campaigns. Google Ads only provides scores at the keyword level, so many PPC managers rely on spreadsheets or fiddly scripts for analysis.
Adalysis cuts out manual work with impression-weighted insights at the account, campaign, ad group, and keyword level. This means you can prioritize and optimize your campaigns more efficiently.
Find your quality score data under Quality score in the main menu, as well as on the overview screens.
Your account-level score is impression-weighted. It aggregates data from enabled keywords in enabled Search ad groups and campaigns.
You’ll also get impression-weighted scores for each quality score sub-factor, as well as recommendations on how to improve your account.
Click View historical breakdown to see how your score has developed over the last year.
Adalysis shows Google's keyword quality scores and their three sub-factors. The default metrics are impressions and keyword count, but you choose other key metrics for new perspectives on your data.
You can also click any sub-factor for more information. The screen will switch automatically to the Manage > Keywords view:
Click on an icon in the Quality score history column for insights into how your keyword qualithy score has developed over time.
Important: you can show/hide the quality score data with the toggle. You can also sort by any quality score column or apply a custom filter using any quality score criteria.
Adalysis also provides an impression-weighted breakdown of ad group scores and sub-factors.
Click any sub-factor for more information. The screen will switch automatically to Manage > Ad groups:
Adalysis calculates a quality score priority for each ad group. This is based on a proprietary formula combining the ad group's impression-weighted quality score and the cost data for 30 days. Ad groups that spend more will be given higher priority. The ad group with priority number one needs the most quality score improvement.
Impression-weighted ad group quality scores are based on 30 days of keyword impressions data. The score is a decimal value ranging from 1.0 to 10.0, and only enabled keywords in enabled ad groups are taken into account. Click the column header to order your ad groups by quality score, or use the filters to zoom in further.
Weekly changes and a quality score history allow you to see how your optimizations are helping your account to develop.
You can also see impression-weighted scores for each quality score component. This will help you identify what exactly needs to be worked on.
The Quality score screen also shows the top three ad groups in need of improvement. The priority number is based on a proprietary formula combining the ad group's impression-weighted quality score and the cost data for 30 days. Click Analyze ad groups to see the full list on the Ad groups screen.
You can also see how many keywords have above-average, average, or below-average landing page experience scores. This will help you identify which landing pages need improving the most.
Adalysis offers prebuilt quality score alerts, which you can customize under Audit > Settings > Keywords. You can also create in the same place, based on a range of criteria. These criteria are also available for building your own filters.
Under Manage > , Adalysis also includes a breakdown of keyword ratings for the ‘landing page experience’ sub-factor. Again, this applies to enabled keywords in enabled ad groups and campaigns.
For ideas and guidance on how to improve your quality score, check out our .
