Q1 2024
Product updates from Q4 2024
Multiple new budget features released
We've added lots of new features to our budget management tools.
We welcome any feedback you might have. Please reach out to us [email protected] with any comments.
It used to be the case that newly created campaigns were linked to Adalysis automatically a day or two after they were created (or enabled).
You're now able to link these campaigns immediately by using the option provided on the Campaigns screen:
View RSA assets impressions for various date ranges
The RSA asset manager is one of our most popular tools. It allows you to view and manage all aspects of the RSA headlines and descriptions across all the ads in your account (or specific campaigns).
We've now added the ability to view the asset impressions for various date ranges (as opposed to only the last 30 days).
View performance boost for limited budgets
We made it easier to view the current and historical values of the Lost Impression Share (budget) metric for any campaign or shared budget. This metric is one of the most important ones to monitor to maximize the return on your budget.
Multiple New Budget Features
We're currently extending the range of budget tools and features available within Adalysis. The new changes made so far to the Budget screen are:
1) It's now possible to define a monthly budget and choose how to split this budget over the remaining days in the month.
The options available to specify how the budget should be split:
2) You can view the historical changes to your daily budget for any campaign by simply clicking on the daily budget.
3) It's now easier to customize the performance boost alert settings to define your preferred threshold for the "Lost Impr Share (budget)" used to alert you to budgets that are losing impressions.
4) The budget performance charts are now more accessible and easier to use:
The charts will show the last 3 months data for the important metrics.
One of our most popular tools, the blocked search terms, now shows the negative list name where the negative keyword blocking the search term is.
Alert customization & automation made much easier
You'll now be able to see each alert's settings and automatic actions directly from within the dashboard, giving you quick and easy access to fully customize each alert.
You will also have the option to apply any changes you make to all your accounts with a one-button click.
Please reach out if you have any feedback on this or any other feature ([email protected])
Keep a closer eye on critical alerts
Based on popular demand, we introduced a new daily notification (email and/or Slack) for critical alerts in your accounts. Critical alerts flag issues that stop your ads from running, such as broken URLs, keyword conflicts, and disapproved ads.
You can disable any critical alerts you don't need under Audit settings to avoid false alarms.
You can enable the new alert as shown below:
Team members in digital agencies often rely on filtering large account lists with labels to quickly locate their accounts. However, Google's account labels often suffer from visibility issues depending on the level they were created at.
As an alternative solution, we've just introduced account tags, which are an improved version of account labels. You can now tag accounts within Adalysis to help your team filter their accounts easily.
Create and apply an account tag
Filter by account tag
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