Q3 2025

August 13

An alternative view of your alert categories

The Adalysis recommendation engine regularly audits 100+ different areas in your account. Historically, the alerts were grouped by the entity type they refer to (e.g. campaign, keyword).

You can now also view the alerts by the goal behind managing them (e.g. fix errors, reduce wasted spend).

There are four new categories:

• Critical: issues stopping your traffic from reaching your landing pages, e.g. broken URLs, disapprovals.

• Errors: issues with how your account is structured, e.g. keyword conflicts, duplicate keywords.

• Structure issues: areas of your account set up that can be improved to fine-tune its targeting and make it easier to maintain, e.g. ad groups with too many keywords, new keyword ideas.

• Performance issues: these can include assets with poor performance ratings, and keywords or landing pages that are underperforming. (Note: these performance issues are not the same as performance alerts.)

The Home screen

This screen now shows four columns with the above categories. Hovering over an alert count will display a summary of the alerts in that category.

The alert finder

We've also revamped the alert finder to show you only the alerts that currently exist in any of your accounts in one consolidated view. Alerts that haven't been triggered are greyed out.

It also allows you to switch between two views and dismiss or snooze any of the active alerts for all your accounts at once.

Clicking on any of the active alerts (in the alert finder popup) will show you a list of accounts that have that specific alert.

The Audit > Alerts screen

Clicking on any alert count in the Home screen will switch to the Goal view of the audit alerts finder.

You also have the option to switch between the two views (Goal vs Type). Both views display the same alerts but grouped in different ways.

Expand each category to explore and resolve the alerts in that category.

Recommended account management workflow for scalable optimization

The alert finder can be an integral part of your routine management workflow. For example, if you want to focus on fixing any structural errors across all your accounts, you can use the alert finder to find all affected accounts. Resolve the errors in each accounts before moving onto the next optimization goal.

Any questions or feedback? Please get in touch at [email protected]

August 2

Define your preferred minimum/maximum daily budget thresholds

We've now added the option to define a minimum and/or maximum daily budget threshold to our popular budget allocation tool. This tool allows you to convert a monthly budget (at account or budget group level) into the most efficient daily budget for each campaign, based on your chosen performance goal.

When you allocate a monthly budget, you can now change these thresholds:

You can also review and update these thresholds from the budget grid at any time.

If the automatic budget management feature is active, it will use these thresholds every time it adjusts the budgets.

July 31

Settings are now easier to manage

We've consolidated all the settings and user profile related information under the main Settings screen. We've also made this menu accessible from all levels. This will make it easier to find and manage all your account settings.

July 9

Preferred number formats for European customers

You can now choose your preferred number format to see while using Adalysis.

We also now support payments in Euros. If you're currently paying your subscription in USD and prefer to switch to EUR, please reach out to us ([email protected]).

July 4

Budget spend goals bulk upload

If you need to update monthly spend goals for multiple accounts or budget groups, there's now an easy way to upload your goals via CSV file.

To learn more about the new bulk upload feature, please check the bulk update article.

For more info on how spend goals work in Adalysis, please go here.