# Duplicate search terms

{% embed url="<https://youtu.be/7K0skoj29HA>" %}

Adalysis will alert you if search terms have been shown from two or more ad groups. This is an opportunity to improve your ad serving control.

You'll see the alerts on your **Audit alerts** screen, with separate notifications for Search and Shopping campaigns.

### Find duplicate search terms

Click the alert to see sets of duplicate terms and the **cannibalization rate.** The higher the cannibalization rate, the more attention you should pay to those terms.

Then, click a search term to view the affected ad groups or choose **Expand all**.

<figure><img src="/files/eUGxFwUUHlCEwaf2OXLf" alt=""><figcaption></figcaption></figure>

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Duplicate search terms are reported only at the campaign level (not at the account level).
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By default, the alerts are based on a minimum of 50 impressions in the last 90 days. However, you can edit the thresholds in **Audit** > **Audit settings** > **Prebuilt** > **Search terms**.
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### **Fix duplication issues**  <a href="#id-2.-analyze-duplicate-search-terms" id="id-2.-analyze-duplicate-search-terms"></a>

To resolve this issue, add search terms as negatives to the less relevant/efficient ad groups. We recommend looking at performance metrics and these three columns:

#### **Added as keyword**?

For Search campaigns, this column shows if the keyword already exists in this ad group. Hover over **Yes** for the keyword match type. If the search term doesn't exist in any ad group yet, click the plus icon next to the most relevant group.

<div align="center"><figure><img src="/files/QydnsGeEWSG6PFp67fsf" alt="" width="563"><figcaption></figcaption></figure></div>

#### **Matched keywords**

This column shows which keywords and ads were triggered for the search term, plus performance and quality score data. It can help you decide whether to add the search term as a negative keyword.

<div align="center"><figure><img src="/files/yMajtGVaXr18JmT435kj" alt="" width="563"><figcaption></figcaption></figure></div>

#### Add as negative

Click the icon in the **Add as negative keyword** column to add the search terms to your negative keyword list. This opens a preview.

<figure><img src="/files/UFyHxZ9Q9pCMGrY1YtEt" alt="" width="563"><figcaption></figcaption></figure>

<figure><img src="/files/nrG1LJh6MR27v1fxlvoB" alt=""><figcaption><p>Preview</p></figcaption></figure>

By default, the chosen search terms will be added as exact-match negative keywords at the ad group level. However, you can change the match type and level as needed. Once your list is ready, click **Add negative keywords**.

Adalysis will also alert you to potential conflicts between negative and regular keywords in an ad group (in the same match type). Click the ad group name to remove the conflicting keywords.&#x20;

<div align="center"><figure><img src="/files/g0IlCK3AqGzZyyMNEz9B" alt="" width="563"><figcaption></figcaption></figure></div>

### Resolve duplicate search terms in bulk

You can also add duplicate search terms as negative keywords in bulk.

1. Select your duplicate sets and click **Add as a negative keyword the duplicate search term**.
2. Select your preferred criteria. For example, you may want to add your new negative keywords to ad groups with the lowest CTR or fewest conversions.

<div align="center"><figure><img src="/files/UrcO7KBXbouIRyi1k0op" alt="" width="563"><figcaption></figcaption></figure></div>


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