Duplicate search terms
Alert names: Duplicate search terms within a search campaign, and Duplicate search terms within a shopping campaign
Last updated
Alert names: Duplicate search terms within a search campaign, and Duplicate search terms within a shopping campaign
Last updated
Adalysis will alert you if search terms have been shown from two or more ad groups. This is an opportunity to improve your ad serving control.
You'll see the alerts under Search terms on your Audit > Alerts screen, with separate notifications for Search and Shopping campaigns.
Click on the alert to see sets of duplicate terms, as well as the cannibalization rate. This indicates how significantly the impressions for a search term are diluted across different ad groups. The higher the cannibalization rate, the more attention you should pay to those terms.
Then, click on a search term to view the affected ad groups or choose Expand all.
By default, the alerts are based on a minimum of 50 impressions in the last 90 days. However, you can edit these thresholds in Account > Settings > Search terms.
To resolve this issue, add search terms as negatives to the less relevant/efficient ad groups. As well as performance metrics, we recommend looking at these three columns:
For Search campaigns, this column shows if the keyword already exists in this ad group. Hover over Yes for the keyword match type. If the search term hasn't been added to any of the ad groups yet, click the plus icon next to the most relevant ad group.
This column shows you which keywords and ads were triggered for the search term, as well as performance and quality score data. The data can help you decide whether to add the search term as a negative keyword to any of the ad groups it was triggering.
Click the icon in the Add as negative keyword column to add the search terms to your negative keyword list. This opens a preview.
By default, the chosen search terms will be added as exact-match negative keywords at the ad group level. However, you can change the match type and level as needed. Once your negative keyword list is ready, click Add negative keywords.
Adalysis will also alert you to potential conflicts between negative and regular keywords in an ad group (in the same match type). Click the ad group name to remove the conflicting keywords.
You can also add duplicate search terms as negative keywords in bulk.
Select your duplicate sets and click Add as a negative keyword the duplicate search term.
Select your preferred criteria. For example, you may want to add your new negative keywords to ad groups with the lowest CTR or fewest conversions.
