Set up budget pacing to stay on track with your spendAvoid over- or under-spending without manual tracking.
Where: Budgets > Manage
When: Monthly, as a one-off, or up to 12 months in advance
Automating your pacing doesn’t make any changes to your account.
You can find your team settings under Settings > Team.
Give your team access to either individual Google Ads accounts or MCCs linked to Adalysis. If given access to an MCC, the team member will be able to see and manage all accounts within that MCC and its sub MCCs.
Team members will have access to all features except for billing or managing other team members.
There are two settings to define when adding a new team member:
Access level:
View only — can see all data but can’t make changes. Use this option if you want to give someone read-only access.
View & edit — can make changes in Adalysis.
Changes appear in Change History under:
Admin user: Changes made by this team member will appear in Google's Change History under the Adalysis admin user (account owner). This setting is useful when you want to keep the team permissions in Adalysis independent of those in Google Ads. In other words, team members don't need direct access to Google Ads accounts for them to be able to make changes to it in Adalysis.
Team member: Changes made by this team member will appear in Google's Change History under their own email address. The team member email address must also have access permission in Google Ads to the relevant account or MCC.
Please note: If a team member has access to an MCC in Google Ads, they must also be added at the MCC level in Adalysis. The access permissions in Adalysis and Google Ads must match exactly for this setting to work correctly.
With the above settings, and combined with account tags and filters, team leads can set up a flexible environment for their teams that supports collaboration while keeping responsibilities clear.
Customize Adalysis for your team
Account tags and filters
Adalysis tags work exactly like Google account labels and can be used to easily pull up specific sets of accounts.
Tags are an Adalysis configuration that you won't find in Google Ads or Microsoft Ads. They work in exactly the same way as Google account labels, but they get around the visibility challenges Google labels have.
To create and apply a tag to an account, select the account and click the account tags icon on any overview screen. You can then use to find accounts with specific tags.
For example, team leads might create a tag for each PPC analyst in their team. During one-to-ones or account reviews, this makes it easy to pull up the accounts that analyst is responsible for.
Once a tag is associated with an account (as shown above) you can filter for all accounts with that specific tag.
Account filters
Filter your accounts by audit alert type and other criteria
On your Audit view, use the filters under Find accounts by alert type to quickly find all accounts with a specific alert type, e.g. search terms to be added as keywords.
You can also create your own filters to find accounts with specific names, labels or tags. For example, some PPC teams tag each account with the name of the analyst responsible for it. This makes it easy to filter and review each team member's work.
Save your filter to reuse it later. Once saved, it will appear under Your filters.
Click on a saved filter to open it and display the relevant accounts.
Change history
Get a full change history for your whole team
To see your account changes, go to Settings > Change history in the bottom-left menu:
On the Local change history tab, you can find changes made directly in Adalysis:
Google Ads change history shows changes made in Google Ads.
To see your Microsoft Ads change history, first switch platforms in the top-right menu.
Notes
Add notes for yourself, your team and your clients
Notes in Adalysis help you stay organized by recording reminders or context for team members. Notes can be added at the account level, or individual entity level.
Access Notes from the bottom-left menu.
Account notes can be disabled for a period of time before they become active again to act as reminders.
Notes can also be added to campaigns, ad groups, or ads. These notes are accessible on the relevant screens and also appear under Notes for easy reference.
Contact email address
Update your contact email address at any time
You can update your contact email under Settings > Notifications.
Use account tags to organize your accounts based on your own labels/tags. Then, create a matching filter to find matching accounts quickly.
Account-level notes
Entity-level notes
You can choose whether Google Ads changes appear under your admin user or individual team member. Find out more.
Setup guide
Customize key settings and get more from Adalysis
Adalysis works best when it’s configured to match your goals. This guide shows you where to start and what to customize first.
Audit
Customize your prebuilt alerts
Adalysis offers over 100 prebuilt audit checks. Customizing their settings makes them more relevant and reduces unnecessary notifications.
View your alerts under Audit > Audit alerts and edit them under Prebuilt:
We recommend starting with the search terms audit checks under Prebuilt > Search terms, as these are the most important to customize.
Keyword suggestions from search terms
Negative keyword suggestions from search terms
Duplicate search terms
Here’s how to customize the audit criteria:
You can change the defaults by updating the current figures, such as conversions. Select +Add another to add more criteria, like CPA or ROAS.
If the condition you want to track isn't covered by our 100+ prebuilt audit alerts, you can create your own custom alerts under Audit > Alert settings > Custom.
Resolve straightforward alerts automatically and save valuable time by enabling the automatic actions within each audit alert definition.
Here are some popular automatic actions:
Automatically add highly converting search terms as keywords
Automatically add poorly converting search terms as negative keywords
Exclude underperforming display placements
Apply your settings to other linked accounts
Whenever you customize an audit alert, you can apply the same changes to other accounts currently linked to Adalysis.
Apply your settings to future accounts
To apply a customized audit setting to accounts you link in the future, save it as a global setting by checking the box below.
You can manage global settings under Audit > Audit settings > Global.
Performance monitors help you track trends and spot significant changes without spreadsheets or scripts. We would strongly recommend customizing them for your account and campaigns.
On the Performance view, click on the number in the High priority or Standard priority performance monitors column.
Both high priority and standard priority monitors work in exactly the same way. The split is simply to help you separate your most important KPI alerts from the less important ones.
A performance monitor triggers a performance alert when the condition is met. The alerts will show up in the two columns next to the monitors.
Each new account has five standard monitors by default. You can customize these five monitors and add more/remove them as needed.
When creating a new monitor, enter your own conditions or start with a template:
Before saving, you can choose whether to add this new monitor to any of your other accounts at the same time.
Apply the monitors to other accounts currently linked: Whenever you create or customize a monitor, you'll have the option of applying that change to other accounts currently linked to Adalysis.
Apply the monitors to accounts that will be linked in the future: Any monitor you'd like to apply to accounts that will be linked in the future should be created as a global monitor. This can be done as shown below:
Get access to automated pacing and alerts when you define your target budget under Budget > Manage.
You can also track the spend, pacing, and performance for sets of campaigns with .
The Auto manage tool reviews daily spend and recalculates the ideal daily budget values, based on your goals. This means no more manual monitoring or changes.
You can enable the Auto manage tool when setting your target budget. Choose the most relevant performance goal for your account, and the days of the week when budget changes can be made. Then, update the max budget adjustment percentage, before saviing.
Linking accounts
Link and unlink PPC accounts from your Adalysis plan
How to add a Google Ads account to Adalysis
You can link accounts from the Audit & budget or the multi-account Performance view. Click the link icon on either screen. This applies both during the free trial or for paid subscriptions.
To link Google Ads accounts, they need to be directly accessible in Google with the email address used to create the Adalysis account. In other words, the visibility of the accounts in Adalysis is the same as in Google Ads. See below if you want to link accounts that belong to a different email address.
All enabled campaigns in your accounts will be linked. No paused campaigns are linked as no audit or analysis is done for them (unless this is used). It isn't possible to only link some campaigns in an account, such as search campaigns.
How to link Microsoft Ads accounts to Adalysis
Switch to Microsoft Ads in the top-left corner of the Adalysis screen and link your accounts as described above.
How to link accounts that belong to different email addresses
If you have Google Ads accounts or MCCs under different email addresses, then you'll need one Adalysis account for each address. There's no extra charge for having multiple Adalysis accounts. Once combined for billing purposes, you simply pay one bill based on the total spend of all your Adalysis accounts.
To create a new Adalysis using another email address, simply start a new free trial. Once it's finished, please combine the billing of the new Adalysis account as described here.
How to unlink accounts from Adalysis
You can unlink accounts from the Audit & budget or the multi-account Performance view. Select the accounts you no longer want to see in Adalysis and click the unlink icon on either screen.
Number format
Choose between international and European number format
Numbers are rendered differently in Europe compared to the rest of the world. You can choose your preferred option from the Settings > Number format screen.
This setting is per email address, so each team member can choose their preferred option. The chosen number format will apply to all linked PPC accounts.
Data refresh frequency
Learn how often your data is updated and how to run manual updates
Daily refresh
Adalysis updates its data daily, at around 4 am in the account's time zone. This happens regardless of whether it's a weekend or holiday.
Weekly refresh
The data for keywords, search terms, and landing pages is updated once a week by default.
However, you can refresh your data for these categories anytime by clicking the Last update button in the Manage screen for each of those categories.
Login email address
Update your login email address at any time
To change your login email address, go to the below menu item:
Adalysis uses the permissions of the admin user email address to access the API. This means it can see only the Google Ads accounts that are directly accessible with that email address.
If the admin email address changes, the new admin user needs to re-grant Adalysis access for the API usage to remain uninterrupted.
Paused campaigns workaround
Learn how to analyze paused campaigns
Paused campaigns are not included in any of the Adalysis audits or analysis. You can, however, follow the below steps to include them if needed.
Assigning an Adalysis-specific label to those campaigns keeps them enabled only within Adalysis (while they remain paused in Google Ads).
You'll need to first create a label called AdalysisKeepEnabled (case-sensitive) from the Manage > Labels screen.
Scenario 1 — Campaign is paused after it was linked to Adalysis
Enable the campaign within Adalysis and assign the label AdalysisKeepEnabled to it.
Pause the campaign in Google Ads.
Scenario 2 — Paused campaign isn't yet linked to Adalysis
Enable the campaign in Google Ads.
Switch to the Campaigns screen in Adalysis and click Link missing campaigns. The campaign should now appear in Adalysis.
Assign the label AdalysisKeepEnabled to the campaign. .
User login history
View all logins by your team
To see your login history of all team members, go to Settings > Teams in the bottom-left menu.
Filters
Slice and dice your data with powerful filtering
Adalysis has a powerful system of filters that can help you to slice and dice your data. Look out for them throughout the platform. You can customize all the filters in Adalysis or build your own.
Load the filter you’d like to edit and update the criteria. Click Apply to update your search results.
Alternatively, click Save to update the criteria for future searches. Customized filters show an icon next to the name. To revert to the default settings, simply click Reset to default.
You can easily create custom filters and alerts to track more conditions:
Onboarding a new account
Suggested workflow for onboarding a new account within Adalysis
The first step when adding a new account to Adalysis is to . If you already have preferred Adalysis settings, it's likely you'll then want to customize it.
The easiest way to customize new accounts is the . All the settings you save here will appear automatically in the newly linked account without any further steps. These settings include:
The campaign will now only be enabled within Adalysis, without affecting its status in Google Ads. It will now be included in the Adalysis audit and analysis.
Please rest assured that we take privacy and security very seriously. We guarantee that:
Adalysis won't make any changes to your PPC account without your explicit permission.
It won't appear as a 'User' or 'Manager' of your PPC account. Only you will know that Adalysis has been connected.
Select the time range you want to analyze data for.
Enter a name for your filter.To receive custom alerts, check Enable alerts. You can also choose multiple accounts to save your filter in.
Your new filter will now appear in the Filters list for the Adalysis section where you created it. Simply scroll down to Your filters at the end of the list.
In the multi-account Audit & budget view, you can also filter by accounts with a specific alert type.
Customizing filters
Building new filters
Find accounts by audit alert
Disabled prebuilt alerts
You can also apply your existing settings to the new account as follows:
Performance monitors: To copy an existing monitor to a new account, navigate to the existing account, open its performance monitors and use the option below.
Prebuilt audit settings: To copy a customized prebuilt alert to a new account, navigate to that account setting in the existing account. Click Save changes and you'll have the option to save the setting to your new account:
Essential steps so your team hits the ground running
This checklist covers five key areas to help you set up Adalysis for your team, covering everything from setup and automation to scaling and team buy-in.
Making the case for Adalysis
We often get asked how to build leadership and team buy-in for Adalysis. Here are the key factors that make us different from other PPC management platforms:
Adalysis brings all your data and management tools into one platform, so there’s no need to jump between systems.
Automatic data refresh means your alerts stay up-to-date without manual audits or analysis.
A rich set of tools lets you make most changes directly in the platform through a fast, intuitive interface. Many customers say this significantly boosts their teams' productivity.
The notification system keeps you informed of important changes and issues. You can follow a workflow where you log in only when an action is needed.
Adalysis simplifies team workflows and helps you to monitor progress.
It offers reporting solutions for both internal use and for your clients (if you have any).
With a comprehensive suite of budget management tools, Adalysis helps you fully automate a major time drain.
Its modular design lets team members focus on different areas of the workflow independently.
These quick, one-off steps help your team get up to speed:
Then, customize the settings of the Adalysis core features as needed:
(if needed)
Enable the autopilot by linked to your audit alerts. For example, you can set up an automatic keyword mining system
The lets you save your preferred settings across your portfolio and apply them automatically to clients you'll onboard in the future.
the modular tools available to help you scale your account performance.
For team leads, Adalysis provides additional data:
Adalysis offers templates for client and team reports, as well as prebuilt audit reports.
There are many ways Adalysis can help you scale your PPC campaigns, but we recommend starting with these core features:
How PPC managers use Adalysis
Adalysis offers many other tools. Please explore the options below based on your goals.
Dig deeper into performance trends
Refine your keywords and search terms
Boost your quality score
Optimize your Performance Max campaigns
Test and improve your ads
Optimize your bidding
Build new campaigns
Build campaigns either from or a .
Optimize your campaign settings
Automate your reporting
Manage your placements
Workflows
From quick wins to deep audits, Adalysis has you covered
When managing a Google Ads account, there are key tasks you'll return to regularly. Adalysis helps you tackle them with comprehensive tools and insights.
Fix an account setup or performance issue
Identify the root cause of a performance change
Use the to identify the root cause of performance changes (down to the keyword level).
Tip: Use to receive alerts when a performance trend needs your attention
Fix an issue reported by the alerts
Almost all alerts generated by Adalysis can be fixed directly within the app. This includes creating and editing ads, keywords, and more. It's a fast and intuitive alternative to Google Ads.
Analyze your impression share to find conversion opportunities
Review your loss due to budget or rank to work out how to get more conversions from your current keywords.
Audits for better health and performance
General account audits: uncover hidden issues, identify ways to boost performance, and acquire more conversions at a lower price
Adalysis offers 100+ prebuilt alerts that check for all the most common issues. Customize the alerts and add your own checks.
Audit your to find potential opportunities.
Ensure efficient budget allocation and spend
each campaign’s lost impression share due to budget. Then, reallocate the budget more efficiently with the .
Refine your account structure
Improve your ad copy to replace ineffective ads and test variations
Explore the wide range of
Refine your keywords to target relevant search terms
Put your keyword mining on autopilot with Adalysis:
Review and customize the prebuilt alerts for monitoring and .
Enable the for
Control your search terms
(PMax and Search)
Build a new campaign
Build campaigns either from or a .
Audit & rule engine
Get started fast with 100+ prebuilt alerts or add your own custom alerts
Performance monitoring & analysis
Track key performance indicators (KPIs) and quickly identify the root cause of trends
Budget management
Manage your budgets, track pacing, and identify hidden opportunities