Keywords with potential for higher impression share

Alert name: Keywords with potential for higher impression share

Adalysis will alert you to keywords with a lower cost per conversion compared to their ad group. You'll see the alert under Keywords on your Audit > Alerts screen. Click on it for a list of affected keywords, with cost per conversion and impression share data.

Important: We only consider keywords without bidding changes in the analyzed time frame. By default, Adalysis will check for keywords with a cost per conversion that's half of their ad group average, with an impression share below 70%.

Customizing your alert

Go to your Audit > Settings > Keywords to change these conditions and set custom conversion thresholds for the alert. You can also choose whether to track results based on cost per conversion or all cost/conversion.

You may choose to increase bids (if you're using a manual strategy) or move top-performing keywords to their own ad groups or campaigns for better control. This will allow you to capitalize on the opportunity to boost impression share and conversions.