# Keywords with potential for higher impression share

Adalysis will alert you to keywords with a lower cost per conversion compared to their ad group. You'll see the alert on your **Audit alerts** screen. Click it for a list of affected keywords, with cost per conversion and impression share data. 

<figure><img src="/files/QL4SnAoaA82U5dfFvLal" alt=""><figcaption></figcaption></figure>

{% hint style="warning" %}
**Important:** We exclude keywords with bidding changes in the analyzed time frame. By default, Adalysis will check for keywords with a cost per conversion that's half the ad group average, with an impression share below 70%.
{% endhint %}

### Customizing your alert

Go to your **Audit** > **Audit settings** > **Prebuilt** > **Keywords** to change these conditions and set custom conversion thresholds. You can also choose to track results based on **cost per conversion** or **cost / all conversions**.

<figure><img src="/files/3fSP4JlzMs4Zx6rpmMHg" alt=""><figcaption></figcaption></figure>

You may choose to increase bids (if you're using a manual strategy) or move top-performing keywords to their own ad groups or campaigns for better control, impression share and conversions.


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