Keywords with potential for higher impression share

Alert name: Keywords with potential for higher impression share

Adalysis will alert you to keywords with a lower cost per conversion compared to their ad group. You'll see the alert on your Audit alerts screen with a list of affected keywords, cost / conversion and impression share data.

Important: We exclude keywords with bidding changes in the analyzed time frame. By default, Adalysis will check for keywords with a cost per conversion that's half the ad group average, with an impression share below 70%.

Customizing your alert

Go to your Audit > Audit settings > Prebuilt > Keywords to set custom conversion thresholds. You can also choose to track results based on cost per conversion or cost / all conversions.

If you're using manual bidding, you can automatically increase bids. You can also move top-performing keywords to their own ad groups or campaigns for better control, impression share and conversions.