> For the complete documentation index, see [llms.txt](https://docs.adalysis.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.adalysis.com/tools/audit/prebuilt-alert-list/keywords/keywords-with-potential-for-higher-impression-share.md).
# Keywords with potential for higher impression share
Adalysis will alert you to keywords with a lower cost per conversion compared to their ad group. You'll see the alert on your **Audit alerts** screen with a list of affected keywords, cost / conversion and impression share data.
{% hint style="warning" %}
**Important:** We exclude keywords with bidding changes in the analyzed time frame. By default, Adalysis will check for keywords with a cost per conversion that's half the ad group average, with an impression share below 70%.
{% endhint %}
### Customizing your alert
Go to your **Audit** > **Audit settings** > **Prebuilt** > **Keywords** to set custom conversion thresholds. You can also choose to track results based on **cost per conversion** or **cost / all conversions**.
If you're using manual bidding, you can automatically increase bids. You can also move top-performing keywords to their own ad groups or campaigns for better control, impression share and conversions.
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