> For the complete documentation index, see [llms.txt](https://docs.adalysis.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.adalysis.com/tools/audit/prebuilt-alert-list/keywords/high-volume-keywords-with-a-quality-score-drop.md).

# High volume keywords with a quality score drop

Alert name: High volume keywords with a quality score drop

{% embed url="<https://youtu.be/aBl26c3iEgM>" %}

Adalysis will alert you to high-volume keywords with significant quality score drops. By default, this is based on 100+ impressions in the last seven days and a negative quality score trend. However, you can edit these thresholds in **Audit** > **Audit settings** > **Prebuilt** > **Keywords**.

You'll see the alert on your **Audit alerts** screen. Click it for a list of affected keywords and quality score data.

<figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2FiZjX4E84d4BJUNcWeWGI%2F%7B4B39F430-76B0-408D-A523-EEC363D36782%7D.png?alt=media&amp;token=0cc0343d-b68b-4b4a-9c7a-ef543d6ab7c0" alt=""><figcaption></figcaption></figure>

The view will switch to **Manage** > **Keywords,** where you can review your **expected clickthrough rate, ad relevance**, and **landing page experience**.

For a full history of all subfactors, click the icon in the **Quality score history** column. This can help you to identify the reasons behind the drop.

<figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2F5s5jBwjzLd0WAe2tlwcF%2Fimage.png?alt=media&amp;token=65394788-3d96-4e5b-9ea2-0ab7f72806d7" alt=""><figcaption></figcaption></figure>

<figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2FudB7AT87CZzItVDbYWR8%2F%7B964BB4EB-92A2-483C-B7E9-F3A0A228FD50%7D.png?alt=media&amp;token=c8911140-0e2a-4f59-94dd-9e763fe00a74" alt="" width="563"><figcaption></figcaption></figure>

### Improving your quality score <a href="#improving-your-quality-score" id="improving-your-quality-score"></a>

For ideas and guidance on how to improve your quality score, check out our [Ultimate guide](https://adalysis.com/google-ads-quality-score/) and [help center article](/tools/quality-score/boost-your-quality-score.md).