# High volume keywords with a quality score drop

{% embed url="<https://youtu.be/aBl26c3iEgM>" %}

Adalysis will alert you to high-volume keywords with significant quality score drops. By default, this is based on 100+ impressions in the last seven days and a negative quality score trend. However, you can edit these thresholds in **Audit** > **Audit settings** > **Prebuilt** > **Keywords**.

You'll see the alert on your **Audit alerts** screen. Click it for a list of affected keywords and quality score data.

<figure><img src="/files/hn4GyIB5jd4SVoZ8JFaJ" alt="" width="563"><figcaption></figcaption></figure>

The view will switch to the **Manage** > **Keywords** screen. Here you can review your **expected clickthrough rate, ad relevance**, and **landing page experience** to identify how to improve your results.

For a full history of all quality score components, click the icon in the **Quality score history** column. This can help you to identify the reasons behind the drop.

<figure><img src="/files/9KfuF94mtOkl5n1PQ5wj" alt=""><figcaption><p>Manage > Keywords</p></figcaption></figure>

<figure><img src="/files/dCxIjFOZhvd9BbwqfeWT" alt="" width="301"><figcaption><p>Keyword level quality score history</p></figcaption></figure>

### Improving your quality score <a href="#improving-your-quality-score" id="improving-your-quality-score"></a>

For ideas and guidance on how to improve your quality score, check out our [Ultimate guide](https://adalysis.com/google-ads-quality-score/) and [help center article](/tools/quality-score/boost-your-quality-score.md).


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