High volume keywords with a quality score drop
Alert name: High volume keywords with a quality score drop
Adalysis will alert you to high-volume keywords with significant quality score drops. By default, this is based on 100+ impressions in the last seven days and a negative quality score trend. However, you can edit these thresholds in Audit > Settings > Keywords.
You'll see the alert under Keywords on your Audit > Alerts screen. Click on it for a list of affected keywords and quality score data.
The view will switch to the Manage > Keywords screen. Here you can review your expected clickthrough rate, ad relevance, and landing page experience to identify how to improve your results.
For a full history of all quality score components, click the icon in the Quality score history column. This can help you to identify the reasons behind the drop.
Improving your quality score
For ideas and guidance on how to improve your quality score, check out our Ultimate guide and help center article.
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