High volume keywords with a quality score drop

Alert name: High volume keywords with a quality score drop

Adalysis will alert you to high-volume keywords with significant quality score drops. By default, this is based on 100+ impressions in the last seven days and a negative quality score trend. However, you can edit these thresholds in Audit > Settings > Keywords.

You'll see the alert under Keywords on your Audit > Alerts screen. Click on it for a list of affected keywords and quality score data.

The view will switch to the Manage > Keywords screen. Here you can review your expected clickthrough rate, ad relevance, and landing page experience to identify how to improve your results.

For a full history of all quality score components, click the icon in the Quality score history column. This can help you to identify the reasons behind the drop.

Manage > Keywords

Keyword level quality score history

Improving your quality score

For ideas and guidance on how to improve your quality score, check out our Ultimate guide and help center article.