> For the complete documentation index, see [llms.txt](https://docs.adalysis.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.adalysis.com/tools/audit/prebuilt-alert-list/keywords/high-volume-keywords-with-a-quality-score-drop.md).

# High volume keywords with a quality score drop

{% embed url="<https://youtu.be/aBl26c3iEgM>" %}

Adalysis will alert you to high-volume keywords with significant quality score drops. By default, this is based on 100+ impressions in the last seven days and a negative quality score trend. However, you can edit these thresholds in **Audit** > **Audit settings** > **Prebuilt** > **Keywords**.

You'll see the alert on your **Audit alerts** screen. Click it for a list of affected keywords and quality score data.

<figure><img src="/files/87gMJeCcQijqdY5znz8Y" alt=""><figcaption></figcaption></figure>

The view will switch to **Manage** > **Keywords,** where you can review your **expected clickthrough rate, ad relevance**, and **landing page experience**.

For a full history of all subfactors, click the icon in the **Quality score history** column. This can help you to identify the reasons behind the drop.

<figure><img src="/files/fPnoflHwyUpJMOjw5PVN" alt=""><figcaption></figcaption></figure>

<figure><img src="/files/O4TtmV0YMrp6rAplurBK" alt="" width="563"><figcaption></figcaption></figure>

### Improving your quality score <a href="#improving-your-quality-score" id="improving-your-quality-score"></a>

For ideas and guidance on how to improve your quality score, check out our [Ultimate guide](https://adalysis.com/google-ads-quality-score/) and [help center article](/tools/quality-score/boost-your-quality-score.md).


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