# Keywords with poor ad relevance (quality score)

Ad relevance is part of Google's quality score. Adalysis will alert you to high-volume keywords in an ad group with mixed relevance ratings — some above-average and some below-average. (We've defined high-volume as 100+ impressions in the last 30 days.)

This is because it suggests the below-average keywords aren't as relevant to the ads as the above-average ones in that ad group. For example, if the below-average keywords include the word “agent” but the above-average ones don’t, this mismatch might explain the poor ad relevance.

To improve relevance, move the below-average keywords into a different ad group and create more tailored ad copy.

### **Viewing the ad groups and keywords**

You'll see the alert on your **Audit alerts** screen. Click it for a list of affected ad groups.

<figure><img src="/files/xCS0hgbw1QALN47zg2oR" alt="" width="563"><figcaption></figcaption></figure>

The view will switch to **Manage** > **Ad groups**. Click an ad group name to see your ad copy and switch to **Manage** > **Keywords** to review your keywords.

Color coding: <mark style="background-color:green;">above average</mark> and <mark style="background-color:red;">below average</mark> ad relevance.

<div align="center"><figure><img src="/files/IqCZeTE5eT6ngXJFGhKA" alt=""><figcaption></figcaption></figure></div>

{% hint style="warning" %}
If you can't see the ad relevance column on your screen, click the **Show/hide quality score** toggle.
{% endhint %}

### **Moving your keywords**

You can move one or more keywords to a new ad group by selecting them and clicking **Tools** > **Move/Copy**. Move the keywords to an existing ad group or create a new one.

<div align="left"><figure><img src="/files/zlKNCin6qrlhuwoDqOJf" alt=""><figcaption></figcaption></figure></div>


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