> For the complete documentation index, see [llms.txt](https://docs.adalysis.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.adalysis.com/tools/audit/prebuilt-alert-list/keywords/keywords-with-poor-ad-relevance-quality-score.md).
# Keywords with poor ad relevance (quality score)
Alert name: Ad groups with poor relevance between keywords and ads
Ad relevance is part of Google's quality score. Adalysis will alert you to high-volume keywords in an ad group with mixed relevance ratings — some above-average and some below-average.
This suggests the below-average keywords aren't as relevant to the ads as the above-average ones in that ad group. For example, if the below-average keywords include the word “agent” but the above-average ones don’t, this mismatch might explain the poor ad relevance.
To improve relevance, move the below-average keywords into a different ad group and create more tailored ad copy.
{% hint style="info" %}
We've defined high-volume as 100+ impressions in the last 30 days. You can customize your alert settings in **Audit** > **Audit settings** > **Prebuilt** > **Keywords**.
{% endhint %}
### **Viewing the ad groups and keywords**
You'll see the alert on your **Audit alerts** screen, linking to a list of affected ad groups.
Click an ad group name to see your ad copy or switch to **Manage** > **Keywords** to review your keywords.
Color coding: above average and below average ad relevance.
{% hint style="warning" %}
If you can't see the ad relevance column on your screen, toggle **Show/hide quality score data**.
{% endhint %}
### **Moving your keywords**
You can move one or more keywords to a new ad group by selecting them and clicking **Tools** > **Move/Copy**. Move the keywords to an existing ad group or create a new one.
