Keywords with poor ad relevance (quality score)

Alert name: Ad groups with poor relevance between keywords and ads

Ad relevance is part of Google's quality score. Adalysis will alert you to high-volume keywords in an ad group with mixed relevance ratings — some above-average and some below-average.

This suggests the below-average keywords aren't as relevant to the ads as the above-average ones in that ad group. For example, if the below-average keywords include the word “agent” but the above-average ones don’t, this mismatch might explain the poor ad relevance.

To improve relevance, move the below-average keywords into a different ad group and create more tailored ad copy.

We've defined high-volume as 100+ impressions in the last 30 days. You can customize your alert settings in Audit > Audit settings > Prebuilt > Keywords.

Viewing the ad groups and keywords

You'll see the alert on your Audit alerts screen, linking to a list of affected ad groups.

Click an ad group name to see your ad copy or switch to Manage > Keywords to review your keywords.

Color coding: above average and below average ad relevance.

If you can't see the ad relevance column on your screen, toggle Show/hide quality score data.

Moving your keywords

You can move one or more keywords to a new ad group by selecting them and clicking Tools > Move/Copy. Move the keywords to an existing ad group or create a new one.