Keywords with poor ad relevance (quality score)

Alert name: Ad groups with poor relevance between keywords and ads

Ad relevance is part of Google's quality score. Adalysis will alert you to high-volume keywords in an ad group with mixed relevance ratings — some above-average and some below-average. (We've defined high-volume as 100+ impressions in the last 30 days.)

This is because it suggests the below-average keywords aren't as relevant to the ads as the above-average ones in that ad group. For example, if the below-average keywords include the word “agent” but the above-average ones don’t, this mismatch might explain the poor ad relevance.

To improve relevance, move the below-average keywords into a different ad group and create more tailored ad copy.

Viewing the ad groups and keywords

You'll see the alert under Ad groups on your Audit > Alerts screen. Click on it for a list of affected ad groups.

The view will switch to Manage > Ad groups. Click an ad group name to see your ad copy and switch to Manage > Keywords to review your keywords.

Color coding: above average and below average ad relevance.

If you can't see the ad relevance column on your screen, click the quality score toggle.

Moving your keywords

You can move one or more keywords to a new ad group by selecting them and clicking Tools > Move/Copy. Then choose whether to move the keywords to an existing ad group or to create a new one.