> For the complete documentation index, see [llms.txt](https://docs.adalysis.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.adalysis.com/tools/audit/prebuilt-alert-list/keywords/keywords-with-poor-ad-relevance-quality-score.md).

# Keywords with poor ad relevance (quality score)

Ad relevance is part of Google's quality score. Adalysis will alert you to high-volume keywords in an ad group with mixed relevance ratings — some above-average and some below-average. 

This suggests the below-average keywords aren't as relevant to the ads as the above-average ones in that ad group. For example, if the below-average keywords include the word “agent” but the above-average ones don’t, this mismatch might explain the poor ad relevance.

To improve relevance, move the below-average keywords into a different ad group and create more tailored ad copy.

{% hint style="info" %}
We've defined high-volume as 100+ impressions in the last 30 days. You can customize your alert settings in **Audit** > **Audit settings** > **Prebuilt** > **Keywords**.
{% endhint %}

### **Viewing the ad groups and keywords**

You'll see the alert on your **Audit alerts** screen, linking to a list of affected ad groups.

<figure><img src="/files/YiTxo7sEiX1ThJgX64RU" alt="" width="510"><figcaption></figcaption></figure>

Click an ad group name to see your ad copy or switch to **Manage** > **Keywords** to review your keywords.

Color coding: <mark style="background-color:green;">above average</mark> and <mark style="background-color:red;">below average</mark> ad relevance.

<figure><img src="/files/LNO7kRa7lASdrSGk8Qvm" alt=""><figcaption></figcaption></figure>

{% hint style="warning" %}
If you can't see the ad relevance column on your screen, toggle **Show/hide quality score data**.
{% endhint %}

### **Moving your keywords**

You can move one or more keywords to a new ad group by selecting them and clicking **Tools** > **Move/Copy**. Move the keywords to an existing ad group or create a new one.

<figure><img src="/files/UVQX2u5POZc3if4zlO0n" alt="" width="462"><figcaption></figcaption></figure>


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