# Duplicate (or similar) keywords

{% embed url="<https://youtu.be/Lr5pejprzfI>" %}

Adalysis will alert you to duplicate or very similar keywords. This means you can control where clicks should go in the future.

You'll see one of two alerts on your **Audit alerts** screen:

**Alert 1: Duplicate keywords within a campaign.** This means keywords may be competing against each other.

<figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2F8J3aellTELLNyTJnL5Rs%2Fduol%20kw.png?alt=media&#x26;token=69a98217-4611-4483-b3ec-a11ab3c3236a" alt=""><figcaption></figcaption></figure>

**Alert 2: Similar broad match keywords within an ad group:** This makes optimization more difficult, because the data gets diluted between the keywords.

<figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2FS4ZfjhUUMDXQp90aLWi5%2Fsimilar.png?alt=media&#x26;token=5028f4e2-3512-49a0-807e-d9c6e374df68" alt=""><figcaption></figcaption></figure>

### Find duplicate or similar keywords

Click the alert for a list of affected keywords. Then click a keyword set for more details or choose **Expand all**.

<figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2Fz2bUfM7DIPkzp6wF8gCS%2Fexpand%20all.png?alt=media&#x26;token=93122d12-0cc2-4721-97ee-144d634f0d45" alt="" width="500"><figcaption></figcaption></figure>

### **Pause or delete your keywords**

We recommend only leaving the most relevant keywords to run for each set. For **individual** keywords, click the symbols next to the checkboxes.&#x20;

<figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2FTUsJQnyU9iC4kaFUM3ht%2Findividual.png?alt=media&#x26;token=6c235cbd-03b3-458c-8e69-f8c477d90817" alt="" width="251"><figcaption></figcaption></figure>

Alternatively, you can solve duplicate keyword issues **in bulk**. Select a set of duplicates / similar keywords and click the **Similar keyword bulk pause tool** (in the alert for similar keywords) or **Duplicate keyword bulk pause tool** (in the alert for duplicate keywords).&#x20;

<figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2F2fgFEwRKkPEf4kwN3z2U%2Fdupl%20too.png?alt=media&#x26;token=a6c76342-2a27-4bfc-baf6-29dcf9b6a4cb" alt="" width="500"><figcaption></figcaption></figure>

Set your criteria for which keywords to pause. For example, keywords with the lowest impressions, conversion rate, or the highest first-page bid.

Pausing keywords can potentially leave an ad group with no active keywords. You can choose to pause such ad groups to make account maintenance easier.&#x20;

<figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2FcwiTeTBlsVt0wNjnp7nF%2Fpause%20dia.png?alt=media&#x26;token=bd5fde0e-2e45-4a2e-a175-8fe31aa700cf" alt="" width="500"><figcaption></figcaption></figure>

{% hint style="success" %}
Under **Audit** > **Audit settings** > **Prebuilt** > **Keywords**, you can create an [automatic action](https://docs.adalysis.com/tools/audit/how-to-auto-resolve-alerts) to pause duplicate or similar keywords based on your preferred metric (e.g. lowest click or conversions).
{% endhint %}


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