Duplicate (or similar) keywords

Alert names: Duplicate keywords within a campaign, and Similar broad match keywords within an ad group

Adalysis will alert you to duplicate or very similar keywords. This means you can control where clicks should go in the future.

You'll see one of two alerts under Keywords on your Audit > Alerts screen:

Alert 1: Duplicate keywords within a campaign. This means keywords may be competing against each other.

Alert 2: Similar broad match keywords within an ad group: This makes optimization more difficult, because the data gets diluted between the keywords.

Find duplicate or similar keywords

Click the alert for a list of affected keywords. Then, click on a keyword set for more details or choose Expand all.

Pause or delete your keywords

We recommend only leaving the most relevant keywords to run for each set. For individual keywords, click the symbols next to the checkboxes.

Alternatively, you can solve duplicate keyword issues in bulk. Select a set of duplicates / similar keywords and click the Similar keyword bulk pause tool (in the alert for similar keywords) or Duplicate keyword bulk pause tool (in the alert for duplicate keywords).

You can then select your criteria for which keywords to pause. For example, keywords with the lowest impressions, conversion rate, or the highest first-page bid.

When keywords get paused, it can potentially leave an ad group with no keywords. You can choose to pause such ad groups to make account maintenance easier.

Under Audit > Settings > Keywords, you can create an automatic action to pause duplicate or similar keywords based on your preferred metric (e.g. lowest click or conversions).