> For the complete documentation index, see [llms.txt](https://docs.adalysis.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.adalysis.com/tools/audit/prebuilt-alert-list/keywords/duplicate-or-similar-keywords.md).

# Duplicate (or similar) keywords

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Adalysis will alert you to duplicate or very similar keywords. This means you can control where clicks should go in the future.

You'll see one of two alerts on your **Audit alerts** screen:

**Alert 1: Duplicate keywords within a campaign.** This means keywords may be competing against each other.

<figure><img src="/files/L7XQABHSKWMQtidalBe7" alt=""><figcaption></figcaption></figure>

**Alert 2: Similar broad match keywords within an ad group:** This makes optimization more difficult, because the data gets diluted between the keywords.

<figure><img src="/files/ZdK64mu9xHCGAHTBhymF" alt=""><figcaption></figcaption></figure>

### Find duplicate or similar keywords

Click a keyword set for more details or choose **Expand all**.

<figure><img src="/files/I0zNJV6iJUJOPK88Yuzo" alt="" width="367"><figcaption></figcaption></figure>

### **Pause or delete your keywords**

We recommend leaving only the most relevant keywords for each set. For **individual** keywords, click the symbols next to the checkboxes.&#x20;

<figure><img src="/files/hAlu0jvRww2f57gIholz" alt="" width="254"><figcaption></figcaption></figure>

To resolve duplicate keywords **in bulk,** select a set of duplicates / similar keywords. Choose either the **Similar keyword bulk pause tool** or **Duplicate keyword bulk pause tool**.

<figure><img src="/files/MD8BCdY8Op3cWJBy7odE" alt="" width="367"><figcaption></figcaption></figure>

Set your criteria for which keywords to pause. For example, keywords with the lowest impressions, conversion rate, or the highest first-page bid.

Pausing keywords can potentially leave an ad group with no active keywords. You can choose to pause such ad groups to make account maintenance easier.&#x20;

<figure><img src="/files/RWqXEXK8LVZna84bE8wS" alt="" width="389"><figcaption></figcaption></figure>

{% hint style="success" %}
Under **Audit** > **Audit settings** > **Prebuilt** > **Keywords**, you can create an [automatic action](/tools/audit/how-to-auto-resolve-alerts.md) to pause duplicate or similar keywords based on your preferred metric (e.g. lowest click or conversions).
{% endhint %}