Adalysis help center
  • Onboarding
    • Getting started
      • Quick start
      • Customize your setup
        • Customization scope
        • Team members
        • Notification settings
        • Global settings template
        • Slack integration
      • Account organization
        • Accessibility
          • Account tags
          • Account filters
          • PPC accounts
        • Usage
          • Change history
          • User login history
          • Notes
        • Data management
          • Login email address
          • Contact email address
          • Data refresh frequency
          • Paused campaigns workaround
          • Filters
      • Ongoing account management
  • Tools
    • Audit
      • Prebuilt alerts
      • Prebuilt alert settings
      • Custom alerts
      • Automatic actions
      • Prebuilt alert list
        • Campaigns
          • Search partner traffic
          • User location targeting
          • Network targeting
          • Account auto-apply settings
          • Google's own recommendations
          • Broad match keyword setting
          • Automatic text asset creation setting
        • Ad groups
          • Ad groups with no RSAs
          • Ad groups with duplicate ads
          • Ad groups with no ads
          • Ad groups with one ad
          • Ad groups with too many ads
          • Ad groups with no keywords
          • Ad groups with too many keywords
        • Ads
          • Ads with a falling CTR
          • Poorly performing RSA assets
          • Disapproved RSA assets
          • Ads with misspellings
          • Text ads that are not fully approved
          • Disapproved text ads
          • Disapproved image ads
          • Ads using unsecure URLs
        • Keywords
          • Keywords with poor conversions
          • Keywords with a rising CPC
          • Keywords with a rising CPA
          • Keywords with a falling ROAS
          • Duplicate (or similar) keywords
          • Keyword conflicts
          • Keywords with incorrect match types
          • Keywords with unsecure Final URL
          • Keywords with poor ad relevance (quality score)
          • Disapproved keywords
          • Keywords generating expensive conversions
          • Keywords with potential for higher impression share
          • High volume keywords with a quality score drop
        • Negative keywords
          • Campaigns without negative keywords
          • Repeated ad group negative keywords
          • Shared negative keywords at the campaign level
          • Wrong use of modified broad
        • Search terms
          • Duplicate search terms
          • New keywords from search terms
          • Negative keywords from search terms
          • Negative keywords from n-gram search terms
        • Quality score
          • Ad groups with quality score issues
        • Placements
          • Placements with poor conversions
          • Mobile apps exclusion
          • Sensitive content label exclusion
        • Landing pages
          • Broken URLs
          • Broken DSA landing pages
          • Landing pages that need improvement
          • Landing pages with poor conversions
        • Ad extensions
          • Overview
          • Ad extensions — not fully approved
          • Ad extensions — disapproved
        • Bid suggestions
          • Bid suggestion alerts
          • Keyword bid suggestions
          • Keyword bids below the recommended minimum
          • Bidding change review reminders
          • Bid suggestions for product groups
        • Product groups
          • Underperforming product groups
        • PMax campaigns
          • Asset alerts
          • Asset group alerts
          • Search term alerts
    • Performance
      • Overview
      • KPI monitoring
      • Root cause analysis (the Performance Analyzer)
      • Segments
        • Geo heatmap
        • Hour of the week
    • Budget
      • Overview
      • Management
      • Pacing
      • Automation
        • Allocation
        • Automated adjustment
        • Future spend & rollover
      • Insights
        • Budget boost alerts
      • Budget groups
      • Custom schedules
    • Reporting
      • Automate your reporting
      • Looker Studio setup
      • Looker Studio FAQs
      • Why Looker Studio
    • Ad testing
      • Overview
      • Single ad group testing
        • Overview
        • Automatic pausing of losing ads
        • Automated vs manual testing
        • Change history
      • Multi ad group testing
        • Testing by text pattern
        • Testing by label
        • Testing by image size or ad label
        • Change history
      • FAQs
        • Ad testing thresholds
        • Ad testing metrics
        • Ad testing confidence
        • Performance boost projections
        • Date range used for ad testing
        • Ad enabled date
        • Daily test schedule
        • Ad testing notes
    • Bidding
      • Overview
      • Manage your bid adjustments
    • Quality score
      • Boost your quality score
  • Manage
    • Campaigns
      • Campaign settings
      • Performance Max optimization
      • Build campaigns from CSV files
    • Ads
      • RSAs
        • Overview
        • Manage your RSA assets
        • A/B testing of RSAs
        • A/B testing of RSAs in a set of ad groups
        • Add RSA headlines and descriptions
      • Expanded DSAs
        • Copy expanded DSAs
        • Create expanded DSAs
      • Call ads
        • Create call ads
      • ETAs
        • Convert ETAs to RSAs
        • Convert ETAs to RSAs (ad group level)
      • Pause ads in bulk
      • Create an ad schedule
    • Keywords
      • Overview
      • Match type changes
      • Negative keywords
      • Build campaigns from keyword lists
    • Search terms
      • Search terms and n-grams
      • Search term tools
      • PMax search terms
    • Placements
      • Optimize your placements
      • PMax
    • Landing pages
      • Analyze your landing pages
    • Labels
  • Billing
    • Billing
      • Multiple accounts
      • Invoices & payments
      • Account cancellation
  • product
    • Product updates
      • Q2 2025
      • Q1 2025
      • Q4 2024
      • Q3 2024
      • Q2 2024
      • Q1 2024
      • Unveiling the new Adalysis interface
    • Pricing
    • Demo
Powered by GitBook
On this page
  • Find duplicate or similar keywords
  • Pause or delete your keywords
Export as PDF
  1. Tools
  2. Audit
  3. Prebuilt alert list
  4. Keywords

Duplicate (or similar) keywords

Alert names: Duplicate keywords within a campaign, and Similar broad match keywords within an ad group

Last updated 9 hours ago

Adalysis will alert you to duplicate or very similar keywords. This means you can control where clicks should go in the future.

You'll see one of two alerts under Keywords on your Audit > Alerts screen:

Alert 1: Duplicate keywords within a campaign. This means keywords may be competing against each other.

Alert 2: Similar broad match keywords within an ad group: This makes optimization more difficult, because the data gets diluted between the keywords.

Find duplicate or similar keywords

Click the alert for a list of affected keywords. Then, click on a keyword set for more details or choose Expand all.

Pause or delete your keywords

We recommend only leaving the most relevant keywords to run for each set. For individual keywords, click the symbols next to the checkboxes.

Alternatively, you can solve duplicate keyword issues in bulk. Select a set of duplicates / similar keywords and click the Similar keyword bulk pause tool (in the alert for similar keywords) or Duplicate keyword bulk pause tool (in the alert for duplicate keywords).

You can then select your criteria for which keywords to pause. For example, keywords with the lowest impressions, conversion rate, or the highest first-page bid.

When keywords get paused, it can potentially leave an ad group with no keywords. You can choose to pause such ad groups to make account maintenance easier.

Under Audit > Settings > Keywords, you can create an to pause duplicate or similar keywords based on your preferred metric (e.g. lowest click or conversions).

automatic action