Duplicate (or similar) keywords

Alert names: Duplicate keywords within a campaign, and Similar broad match keywords within an ad group

Adalysis will alert you to duplicate or very similar keywords. This means you can control where clicks should go in the future.

You'll see one of two alerts on your Audit alerts screen:

Alert 1: Duplicate keywords within a campaign. This means keywords may be competing against each other.

Alert 2: Similar broad match keywords within an ad group: This makes optimization more difficult, because the data gets diluted between the keywords.

Find duplicate or similar keywords

Click a keyword set for more details or choose Expand all.

Pause or delete your keywords

We recommend leaving only the most relevant keywords for each set. For individual keywords, click the symbols next to the checkboxes.

To resolve duplicate keywords in bulk, select a set of duplicates / similar keywords. Choose either the Similar keyword bulk pause tool or Duplicate keyword bulk pause tool.

Set your criteria for which keywords to pause. For example, keywords with the lowest impressions, conversion rate, or the highest first-page bid.

Pausing keywords can potentially leave an ad group with no active keywords. You can choose to pause such ad groups to make account maintenance easier.

Under Audit > Audit settings > Prebuilt > Keywords, you can create an automatic action to pause duplicate or similar keywords based on your preferred metric (e.g. lowest click or conversions).