Whether you're just getting started or looking to go deeper, you're in the right place.

• New to Adalysis? Start with our Quick start guide to get up and running in no time.

• Ready to explore more? The TOOLS section (in the left hand side navigation menu) walks you through Adalysis’ most essential features.

• Looking to automate routine work? Head over to the MANAGE section (in the left hand side navigation menu) for tutorials on streamlining tasks like handling search terms, optimizing ads, managing placements, and more.

Numbers are rendered differently in Europe compared to the rest of the world. You can choose your preferred option from the Settings > Number format screen.

This setting is per email address, so each team member can choose their preferred option. The chosen number format will apply to all linked PPC accounts.

Prebuilt audit filters

On your Audit view, use the filters under Find accounts by alert type to quickly find all accounts with a specific alert type, e.g. search terms to be added as keywords.

Define your own filters

You can also create your own filters to find accounts with specific names, labels or tags. For example, some PPC teams tag each account with the name of the analyst responsible for it. This makes it easy to filter and review each team member's work.

Save your filter to reuse it later. Once saved, it will appear under Your filters.

Click on a saved filter to open it and display the relevant accounts.

To see your Adalysis change log, go to My account in the bottom-left menu. Then, select Change history.

To see your login history of all team members, go to the Teams screen as shown below.

Adalysis is built for teamwork. Here are three quick steps you can take to get your team up and running quickly.

Team access

Choose Settings > Team to configure at the account and MCC level.

Find out more

Notifications

Make sure the right people stay informed with email and/or Slack notifications. Choose Settings > Notifications to configure your setup.

Account tags and filters

Adalysis tags work exactly like Google account labels, but without the visibility challenges. Use account tags and filters to easily pull up specific sets of accounts.

These are one-time setup tasks we recommend completing during onboarding, but you can always tweak them later as your team grows or changes.

Adalysis notifications can be sent via email and/or Slack. The settings can be accessed from Notifications in the bottom-left menu.

To integrate Slack with Adalysis, use the Connect option on that screen. You'll be redirected to Slack where you need to choose the relevant channel and grant Adalysis access.

This quick start guide will show you how to navigate Adalysis and introduce core features that’ll help you hit the ground running. You’ll also complete a few one-time setup steps to customize your account.

Essential features to explore first

There are many ways the platform can help you scale your PPC campaigns, but we'd recommend starting with these core feature sets:

To configure your email and Slack notifications, go to the bottom-left menu and choose Notifications.

Here you can:

• Choose which Google Ads accounts you want to receive notifications for.

• Amend the email address that will receive the notifications.

You can give your team access to either individual Google Ads accounts or MCCs linked to Adalysis. If given access to an MCC, the team member will be able to see and manage all accounts within that MCC and its sub MCCs.

Team members will have access to all features except for billing or managing other team members.

There are two settings to define when adding a new team member:

Tags are an Adalysis configuration that you won't find in Google Ads or Microsoft Ads. They work in exactly the same way as Google account labels, but they get around the visibility challenges Google labels have.

Creating & assigning an account tag

To create and apply a tag to an account, select the account and click the account tags icon on any overview screen. You can then use to find accounts with specific tags.

For example, team leads might create a tag for each PPC analyst in their team. During one-to-ones or account reviews, this makes it easy to pull up the accounts that analyst is responsible for.

Apply your preferred settings automatically to all new accounts linked to Adalysis. This builds a consistent yet tailored approach for your whole team. You can find the Global template under Settings in the bottom-left menu.

Here are the settings you can add to the global template:

You can link/unlink accounts from the Custom view, both during the free trial or your paid subscription. Click the link icon on any overview screen.

One size doesn't fit all. To get the most out of Adalysis, we recommend you customize it to fit your systems, team structures, and preferences. This will ensure the platform integrates seamlessly into your existing workflows.

Feature settings

Control the audit, analysis, and recommendations you get from Adalysis with the feature settings.

• Fine-tune the default values used in the prebuilt alert settings.

• Customize the default for KPIs you want to track or create your own.

• Set up targets and automation (if required).

• Create your own using the flexible rule engine.

• Enable relevant for your audit alerts.

• Use the to apply settings automatically to accounts linked to Adalysis in the future. (This will speed up your new account setup).

Notification settings

Customize the notification frequency and content based on your preferences.

• Check the default work for you and your team.

• Enable the if needed.

Access settings

Ensure easy access to relevant accounts and effective distribution of responsibilities.

• Define permissions for

• Add and for quick access.

To change your login email address, go to My account.

Adalysis will alert you if you have duplicate ads in the same ad group. You'll see the alert under Ad groups on your Audit > Alerts screen. Click on it for a list of ad groups or to automatically pause lower-volume ads.

Choose View duplicate ads to select and pause individual ad groups. You can also click on an ad group name to create a new ad.

Alternatively, you can create ads for multiple ad groups at once. Simply select your ad groups and choose an option from the Tools > Create ads menu.

Adalysis will alert you to ad groups with more than 50 keywords. It's much harder to maintain the relevance of keywords to ads with such a large number of keywords. We would recommend splitting them into smaller, more focused ad groups.

You'll see the alert under Ad groups on your Audit > Alerts screen. Click on it for a list of affected ad groups.

Click on any ad group name to view its ads, and switch to Manage > Keywords to review the keywords.

To split the keywords into smaller ad groups, select them individually or in bulk. The Move/Copy tools allow you to create more focused ad groups, with better ad relevance.

You can also pause or delete keywords in bulk, by clicking on Status.

Google may make some recommendations in your account, which it uses to calculate its Optimization score.

Adalysis now alerts you to these recommendations and lets you dismiss them directly within Adalysis. Dismissing within Adalysis will also dismiss these recommendations in Google Ads directly i.e. it saves you having to do this in Google Ads.

User location targeting controls whether your ad is shown to:

1. Customers who are physically in your target location

2. Customers who are in your target location, as well as customers who express an interest in that location. For example, if Chicago is your target location, this could be a user from outside Chicago searching for [keyword] in Chicago.

If Adalysis detects a significant difference in the CPA of these two groups of customers, you'll see an alert. By default, a 25% difference in the last 30 days will trigger an alert.

View the performance data straight from your alert to decide if you want to exclude users who aren't physically in your target location.

You can also customize your alert under Audit > Settings > Campaigns.

Adalysis will alert you to any disapproved keywords. You'll see the alert under Keywords on your Audit > Alerts screen. Click on it for a list of affected keywords.

1. You can see the disapproval reason by clicking the eye symbol.

2. Select several keywords to pause them in bulk or delete them using the buttons at the top of the list.

3. You can also fix individual keywords by clicking on the pencil icon:

Adalysis will alert you to any ads with Eligible Limited status in Google Ads. You'll see the alert under Ads on your Audit > Alerts screen. Click on the alert for a list of affected ads.

Hover over the icon under Approval status to see the reasons for the limitations.

Then, hover over your ad for the pencil icon and edit your ad.

Adalysis will alert you to keywords that aren't converting well. By default, this is based on zero conversions and 150 clicks in the last 30 days.

You'll see the alert under Keywords on your Audit > Alerts screen. You can then pause the keywords straight from the alert or click View keywords.

Google automatically opts advertisers in for automatic text asset creation. This means that Google can adjust your ads without your direct input, giving you less control over your ad messaging.

You'll see an alert in Adalysis (under Audit > Alerts > Campaigns) if Google is automatically creating ads or assets for your campaigns. Click on it for a list of affected campaigns.

To opt out of this setting, you’ll need to update it directly in Google Ads:

Ad relevance is part of Google's quality score. Adalysis will alert you to high-volume keywords in an ad group with mixed relevance ratings — some above-average and some below-average. (We've defined high-volume as 100+ impressions in the last 30 days.)

This is because it suggests the below-average keywords aren't as relevant to the ads as the above-average ones in that ad group. For example, if the below-average keywords include the word “agent” but the above-average ones don’t, this mismatch might explain the poor ad relevance.

To improve relevance, move the below-average keywords into a different ad group and create more tailored ad copy.

Viewing the ad groups and keywords

You'll see the alert under

When auto-apply settings are enabled, Google can make changes to your Ads account without notifying you. If Adalysis detects this, it will show an audit alert listing the enabled changes, like automatic RSA creation, switching keywords to broad match, or adjusting bids.

Sometimes, the alert shows "various" if the specific settings aren’t visible via the API. Since these settings can’t be changed in Adalysis, you’ll need to update them directly in Google Ads:

1. Open Recommendations > Auto apply in your Google Ads account.

2. Uncheck any settings you don’t want applied automatically.

Adalysis alerts you to any disapproved image ads. You'll see the alert under Ads on your Audit > Alerts screen. Click on it for a list of affected ads.

Google Ads recommends using secure URLs. Adalysis will flag ads with a Final URL or a Mobile Final URL still uses http instead of https.

You'll see the alert under Landing pages on your Audit > Settings screen. Click on the alert to see a list of affected ads, along with their URLs.

Click on the alert to review the list of affected ads. Select the ads you want to update and click Switch to using secure URL. The Final URLs will be updated to start with https.

Adalysis will alert you to high-volume keywords with significant quality score drops. By default, this is based on 100+ impressions in the last seven days and a negative quality score trend. However, you can edit these thresholds in Audit > Settings > Keywords.

You'll see the alert under Keywords on your Audit > Alerts screen. Click on it for a list of affected keywords and quality score data.

The view will switch to the Manage > Keywords screen. Here you can review your expected clickthrough rate, ad relevance, and landing page experience to identify how to improve your results.

For a full history of all quality score components, click the icon in the Quality score history column. This can help you to identify the reasons behind the drop.

Adalysis uses AI to spell-check the ad text in RSAs, expanded DSAs, call-only ads, and Performance Max assets.

We support spell-checking in most world languages. The language is automatically detected, which means you don't need to specify it manually.

When a misspelling is detected, you'll see one of the following alerts under Audit > Alerts > Ads:

• RSA assets with spelling issues

• Text ads with spelling issues

Negative keywords are one of the most effective ways to minimize irrelevant traffic to your website. Adalysis will alert you to campaigns without negative keywords.

You'll see the alert under Negative keywords on your Audit > Alerts screen. Click on it for a list of affected campaigns.

You can then add a negative keyword list straight from the alert, or add poorly performing search terms as negatives (see below).

Add poorly converting search terms as negative keywords

When linking a new account to Adalysis, it's likely you'll want to customize its settings.

Automatically apply your preferred settings

The easiest way to customize new accounts is the . All the settings you save in the template will appear automatically in the newly linked account without any further steps. These settings include:

Adalysis automatically checks your Final URLs and Mobile final URLs in ads, keywords, ad extensions, and asset groups once a week. We'll alert you if any URLs are broken.

You'll see the alert under Landing pages on your Audit > Alerts screen. Click on it for a list of URLs and make any changes in the Edit URL column.

Google Ads recommends using secure URLs. Adalysis will flag keywords with a Final URL or a Mobile Final URL that still uses http instead of https.

You'll see the alert under Landing pages on your Audit > Settings screen. Click on the alert to see a list of affected keywords, along with their URLs.

Select the keywords you want to update and click Change keyword URL to secure one. The Final URLs will be updated to start with https.

Adalysis will alert you to any ad groups that don't have active ads. You'll see the alert under Ad groups on your Audit > Alerts screen. Click on it to pause the affected ad groups in bulk or to see a list.

From the list view, you can select ad groups and pause them with the Status menu.

You can create ads for . Simply select your ad groups and choose an option from the Tools > Create ads menu.

Alternatively, click an individual ad group name and create a single ad.

Adalysis will alert you to negative keywords in multiple ad groups. Simplify your account maintenance by moving repeated negative keywords at the ad group level to the campaign level.

You'll see the alert under Negative keywords on your Audit > Alerts screen. Click on it for a list of affected negative keywords.

To resolve this alert, select the keywords and click Migrate negative keyword to campaign level. Adalysis will create new campaign-level negative keywords, and delete all repeated ad group negatives.

Adalysis will alert you to keywords with a lower cost per conversion compared to their ad group. You'll see the alert under Keywords on your Audit > Alerts screen. Click on it for a list of affected keywords, with cost per conversion and impression share data.

All data in Adalysis is updated daily (at around 4 am in the account's time zone) except for keywords, search terms, and landing pages, which are updated once a week.

However, for the data that's refreshed weekly, you can run an on-demand update anytime by clicking the Last update button.

Adalysis will alert you to ad groups with no active keywords. (This excludes DSAs.) You'll see the alert under Ad groups on your Audit > Alerts screen. Click on it to pause ad groups in bulk or to see a list.

Based on the list, you can also select and pause individual ad groups by updating their Status.

Adalysis will alert you to placements that aren't converting well, so you can choose whether to exclude them and boost campaign performance.

You'll see the alert under Placements on your Audit > Alerts screen. Click on it to view a list of affected placements or select an action.

By default, the audit check is based on zero conversions and 100 clicks in the last 90 days. However, you can edit these thresholds in Audit > Settings > Placements.

Adalysis will alert you if any of your active RSA assets (headlines or descriptions) has a poor performance label. You'll see the alert under Ads on your Audit > Alerts screen.

Click on the alert for a list of affected assets. The view will switch to Manage > Ads.

View asset details shows you which asset is performing poorly:

Hover over your ad for the pencil icon. You can then replace this asset:

Google can show your search campaigns across two areas:

1. Google Search: Ads appear on Google-owned properties like Google.com, Google.co.uk, and similar domains across countries and properties.

2. Search Partners: Ads can appear on non-Google-owned and Google-affiliated sites, including YouTube, Google Local, directories, and other pages related to user searches.

While some campaigns perform well on Search Partner sites, others may struggle due to ads being triggered on non-search sites, like directories displaying products. This can lead to lower performance compared to Google Search.

Adalysis helps you track performance differences between Google Search and Search Partners. If your Search Partner data is significantly worse, you'll see an alert allowing you to disable the search partner network.

For expanded dynamic search ads (DSAs), Google will choose which landing pages on your site to drive traffic to. These landing pages aren't specified when creating the ads, as there are no final URLs in DSAs. A common issue is visitors being sent to broken landing pages.

Adalysis will alert you to any broken DSA landing pages. You'll see the alert under Landing pages on your Audit > Alerts screen.

You can either fix the broken page on your site or exclude that landing page from your campaign in Adalysis. This notifies the search engine to avoid driving traffic to that page.

You can exclude pages individually or in bulk.

The Search network consists of users actively searching for goods, services, and information. This clear intent allows your search ads to focus on presenting options and encouraging users to take action.

The Display network is made of up publisher sites that show ads. The user's primary purpose on that page is to watch a video or read an article. Your ad must grab their attention and persuade them to visit your site.

As the user intent and the networks are so different from each other, it's best to run your ads only on Search or only on the Display network.

When you have a campaign running on both networks, you will see an alert under Campaigns on your Audit > Alerts screen. To change your settings, select the campaign(s) and click Run on the Search Network only.

Adalysis will alert you if any of your negative keywords (at the list, campaign, or ad group level) use modified broad match. This match type isn't supported for negative keywords and can lead to inconsistent results.

You'll see the alert under Negative keywords on your Audit > Alerts screen. Click on it for a list of affected negative keywords.

To resolve this alert, simply select the keywords you want to change and click Fix match type.

Paused campaigns are not included in any of the Adalysis audits or analysis. You can, however, follow the below steps to include them if needed.

Assigning an Adalysis-specific label to those campaigns keeps them enabled only within Adalysis (while they remain paused in Google Ads).

Adalysis will alert you if any of your active RSA assets (headlines or descriptions) are disapproved. You'll see the alert under Ads on your Audit > Alerts screen.

Click on the alert for a list of affected assets. View asset details shows you which asset is disapproved:

Hover over your ad for the pencil icon. You can then replace the disapproved asset:

Use the prebuilt Ad groups with low quality score filter to quickly identify the ad groups that need the most attention. Go to Ad groups under Manage and select the filter from the list.

Sort the list in priority order by clicking the Quality score priority column. This is an impression-weighted metric based on the ad group's quality score and cost. We would recommend starting with priority 1.

You'll also have access to comprehensive quality score data, including subfactors. Review the data to identify to improve your results.

Adalysis will alert you if your ads' click-through rate (CTR) drops consistently without a change in search position. This gives you the chance to analyze the results and make changes.

You'll see the alert under Ads on your Audit > Alerts screen. Click on it for a list of affected ads and CTR metrics.

Customizing your alert

By default, Adalysis will check for ads with a CTR decrease of over 30%. It compares the last seven days to the last 30 days. lower in the past seven days compared to the past 30 days. Go to Audit >

Notes in Adalysis help you stay organized by recording reminders or context for team members. Access Notes from the vertical menu. Notes are visible across the interface, except for the Accounts overview.

You can snooze, edit, or delete notes. For example, snooze reminders until they’re relevant, and they’ll reappear on the set day.

Add notes directly to campaigns, ads, or other platform sections by clicking the note icon. These notes are visible at specific levels and also appear under Notes for easy reference.

Adalysis will alert you to any ad groups that have more than 3 active ads.

You'll see the alert under Ad groups on your Audit > Alerts screen. Click on it for a list or to pause unneeded ads.

Pause ads in bulk

Based on the list provided, you can reduce the number of ads in multiple ad groups at once. Please use the under Tools > Pause ads. With Adalysis, you can:

• Pause a number of the worst-performing ads in each ad group, based on a specific performance metric.

• Leave only a specific number of ads in each ad group, pausing the worst performers.

• Pause all duplicate ads or all ads in selected ad groups at once.

With these options, you can skip ads based on their type (RSA, DSA, etc.) or a pre-assigned label.

Pause ads individually

To pause ads individually, click on the ad group name, then select and pause the ads.

Adalysis will alert you to duplicate or very similar keywords. This means you can control where clicks should go in the future.

You'll see one of two alerts under Keywords on your Audit > Alerts screen:

Alert 1: Duplicate keywords within a campaign. This means keywords may be competing against each other.

Alert 2: Similar broad match keywords within an ad group: This makes optimization more difficult, because the data gets diluted between the keywords.

Find duplicate or similar keywords

Click the alert for a list of affected keywords. Then, click on a keyword set for more details or choose Expand all.

Pause or delete your keywords

We recommend only leaving the most relevant keywords to run for each set. For individual keywords, click the symbols next to the checkboxes.

Alternatively, you can solve duplicate keyword issues in bulk. Select a set of duplicates / similar keywords and click the Similar keyword bulk pause tool (in the alert for similar keywords) or Duplicate keyword bulk pause tool (in the alert for duplicate keywords).

You can then select your criteria for which keywords to pause. For example, keywords with the lowest impressions, conversion rate, or the highest first-page bid.

When keywords get paused, it can potentially leave an ad group with no keywords. You can choose to pause such ad groups to make account maintenance easier.

Adalysis will alert you to potential negative keywords from your search terms data. You'll see the alert under Search terms on your Audit > Alerts screen.

Step 1

From your alert, click View search terms for a list of potential negative keywords. The view will switch to Manage > Search Terms.

Step 2

To add a search term as a negative keyword, select it and click Add as negative keyword. You can also add search terms in bulk by selecting them all at once.

You can modify the keyword text and other parameters before creating your new negatives. Adalysis will flag if there's a potential conflict with your existing (positive/regular) keywords.

Adalysis helps you to automate repetitive tasks, freeing up your time for more valuable work. You can define automatic actions for your alerts under Audit > Settings.

For example, you can automatically add highly converting search terms as keywords. You can also automatically add poorly converting search terms as negative keywords. It's like putting your keyword mining on auto-pilot.

Enabling automatic actions

Navigate to the relevant alert in Audit > Settings and look for the Automatic action section within the relevant alert.

Viewing a log of automatic actions

We log all automatic actions for you to view and reverse, if needed. You can find the log on the Audit > Alerts screen:

Most automatic actions provide the ability to revert back the change should you want to do so.

Popular automatic actions used by Adalysis customers

Adalysis analyzes your search term data and identifies high-performing search terms as potential new keywords. You'll see the alert under Search terms on your Audit > Alerts screen.

Step 1

From your alert, you can either add the identified search terms as keywords. You can also click View search terms for a list of potential new keywords. The view will then switch to Manage > Search Terms.

Step 2

To add the search terms as exact match keywords, select them and click Add as keyword. You can then choose from existing ad groups or create a new one.

You can modify the keyword text and other parameters before creating your new keywords.

Adalysis will alert you to potential negative keywords from your n-gram search term data. You'll see the alerts under Search terms on your Audit > Alerts screen, with separate notifications for Search and Shopping campaigns.

Step 1

Click on an alert for a list of potential negative keywords. The view will switch to Manage > Search Terms.

Step 2

To add an n-gram search term as a negative keyword, select it and click Add as negative keyword. You can also add n-gram search terms in bulk by selecting them all at once.

You can modify the keyword text and other parameters before creating your new negatives. For Search campaigns, Adalysis will flag if there's a potential conflict with your existing (positive/regular) keywords.

Adalysis will alert you to keywords with syntax problems. This includes incorrect use of match type symbols like +, "" and [ ], or mixing symbols within a single keyword.

You'll see the alert under Keywords on your Audit > Alerts screen. Click on it for a list of affected keywords.

Next to the incorrect keywords, you'll see suggested corrections. Select the keywords you want to edit (one at a time or in bulk), then click Fix match type.

Adalysis will correct the keywords immediately in your Google Ads account. You can also edit an incorrect keyword by clicking the pencil icon.

Mobile app traffic can be of very low quality and many advertisers want to exclude it completely. Adalysis will alert you to any campaigns that don't completely exclude mobile app traffic.

You'll see the alert under Placements on your Audit > Alerts screen. Click on it for a list of affected campaigns. You can then exclude all mobile apps or specific types, both at the account level or for individual campaigns.

Expand the account or campaign-level exclusions. Then, select the types of apps you don't want to show your ads in and click the Exclude selected apps button:

Account level

Campaign level

Adalysis has a powerful system of filters that can help you to slice and dice your data. Look out for them throughout the platform, as well as on the Accounts overview. You can customize all the filters in Adalysis or build your own.

Customizing filters

Load the filter you’d like to edit and update the criteria. Click Apply to update your search results.

Alternatively, click Save to update the criteria for future searches. Customized filters show an icon next to the name. To revert back to the default settings, simply click Reset to default.

Building new filters

You can easily create custom filters and alerts to track more conditions:

1. Go to Filters > Create filter.

2. Set your criteria.

3. Select the time range you want to analyze data for.

4. Enter a name for your filter. To receive custom alerts, check Enable alerts. You can also choose multiple accounts to save your filter in.

Your new filter will now appear in the Filters list for the Adalysis section where you created it. Simply scroll down to Your filters at the end of the list.

Accounts overview filters

Under Custom view and Audit view, you can also filter your list of linked accounts. For example, you can filter for accounts that have a specific alert.

Adalysis will alert you to campaigns that don't exclude traffic from placements with sensitive content labels.

You'll see the alert under Placements on your Audit > Settings screen. Click on it for a list of affected campaigns.

You can then select categories and click Exclude selected content.

Adalysis will alert you to keywords that have a higher cost per conversion than their ad group average. You'll see the alert under Keywords on your Audit > Alerts screen. Click on it for a list of affected keywords and cost per conversion data.

Customizing your alert

By default, Adalysis will check for keywords with twice the average cost/conversion compared to their ad group. Go to Audit > Settings > Keywords to change these conditions and set conversion thresholds for the alert.

You can also choose whether to track results based on conversion value/cost or all conversion value/cost.

Investigating the performance trend

For manual bidding campaigns, use the to identify the factors behind the increased cost/conversion. This may include a low conversion rate or high CPC. Look at related metrics such as impression share and conversion volume before deciding to decrease bids.

In campaigns with automated bidding, we recommend separating poorly performing keywords into different ad groups or campaigns, in bulk. This means you can set different target values.

For manual bidding campaigns, Adalysis will alert you if your conversion value/cost (i.e. return on ad spend, ROAS) of your keywords decreases despite no recent bid changes. This gives you the chance to analyze the results and pinpoint the reasons.

You'll see the alert under Keywords on your Audit > Alerts screen. Click on it to see a list of affected keywords and ROAS metrics.

Customizing your alert

By default, Adalysis will check for keywords with a ROAS decrease of over 30%. It compares the last seven days to the last 30 days. Go to Audit > Settings to change these conditions and set conversion value thresholds for the alert.

You can also choose whether to track ROAS based on conversion value/cost or all conversion value/cost.

Investigating ROAS trends

Use the to see how the falling ROAS affects your conversion volume and cost per conversion. You can then decide whether to change bids for the affected keywords.

Possible causes of a falling ROAS may include:

• Rising CPC — this may be due to decreased quality scores, changes in competition or targeting

• Decreased conversion rate leading to fewer conversions

• Decreased average conversion value

Adalysis will alert you to Search ad groups without any RSAs, which is Google's default ad format. You'll see the alert under Ad groups on your Audit > Alerts screen. Click on it for a list of ad groups.

Select the ad groups you want to create RSAs in and use Tools > Create ads > Create RSA ads from ETA ads.

Create your own custom alerts using the flexible rule engine under Audit > Settings. For example, you may want to create a custom alert to flag keywords with a CPC or CPA above your target value, or ad groups with significantly higher ROAS than others in the same campaign.

Creating a custom alert

Start on the Audit > Settings screen.

Alerts are grouped around entities used in Google Ads (such as campaigns, ad groups, and keywords). Choose the entity you want to create an alert for and click Add new custom alert to define your criteria.

Click Save and you can choose to create this custom alert for other accounts at the same time.

Viewing triggered custom alerts

When your alert is triggered, you'll be notified in the Custom alerts column of your Accounts overview. Click the column header to sort by the number of alerts.

You can also see custom alerts on your Audit > Alerts screen.

For manual bidding campaigns, Adalysis will alert you when the cost per conversion (CPA) of your keywords increases despite no recent bid changes. This gives you the chance to analyze the results and pinpoint the reasons.

You'll see the alert under Keywords on your Audit > Alerts screen. Click on it to see a list of affected keywords and CPA metrics.

Customizing your alert

By default, Adalysis will check for keywords with a CPA increase of over 30%. It compares the last seven days to the last 30 days. Go to Audit > Settings > Keywords to change these conditions and set conversion thresholds for the alert.

You can also choose whether to track cost / conversion or cost / all conversions.

Investigating CPA trends

Use the to see how the rising CPA affects your conversion volume and other important metrics. You can then decide whether to change bids for the affected keywords.

Possible causes of a rising CPA may include:

• Rising CPC — this may be due to decreased quality scores, changes in competition or targeting

• Decreasing conversion rate

Adalysis alerts you to any disapproved text ads. You'll see the alert under Ads on your Audit > Alerts screen. Click on it for a list of affected ads.

For manual bidding campaigns, Adalysis will alert you if the average cost per click (CPC) of your keywords increases despite no recent bid changes. This gives you the chance to analyze the results and pinpoint the reasons.

You'll see the alert under Keywords on your Audit > Alerts screen. Click on it to see a list of affected keywords and CPC metrics.

Customizing your alert

By default, Adalysis will check for keywords with an average CPC increase of over 30%. It compares the last seven days to the last 30 days. Go to Audit > Settings > Keywords to change these conditions and set click thresholds for the alert.

Investigating CPC trends

Use the to see how the rising CPC affects your conversion volume and cost per conversion. You can then decide whether to change bids for the affected keywords.

Possible causes of a rising CPC may include:

• Fluctuations in your quality score — this may be due to recent changes to your ads or landing pages

• Recent changes in the competitive landscape

• Recent changes in targeting

Landing page experience is part of Google's quality score. Adalysis will alert you to landing pages that get more than half their traffic from keywords with a below-average experience score. This is based on a weekly analysis of final URLs for ads and keywords.

You'll see the alert under Landing pages on your Audit > Alerts screen.

Click View landing pages for a list of affected pages. The view will switch to Manage > Landing pages.

• The Keyword columns categorize the keywords by landing page experience quality score.

• Where the URL is used shows you the ads that drive traffic to the landing page.

Adalysis will alert you to negative keywords (ad group, campaign, or list-level) that are blocking a regular keyword.

You'll see the alert under Keywords on your Audit > Alerts screen. Click on it for a list of keyword conflicts.

• You can see the matched search terms for each keyword by clicking on the icons in the Matched search terms column.

• Use the toggle Show last 30 days performance to see performance metrics and quality scores.

Resolving keyword conflicts

To fix a keyword conflict, start by selecting the keywords.

Option 1 — Delete negative keywords

This is the best option if you realize that the negative keyword was added by mistake or at the wrong level (e.g., at the campaign level instead of the ad group level).

Option 2 — Pause keywords

Choose this option if you realize that some of your keywords should be moved to another ad group, or if you don't want to bid on this keyword anymore.

Adalysis audits help you stay on top of account health and performance. We’ve prebuilt 100+ alerts for all the most common issues, so you don’t have to spend hours on setup.

You can also with our rule engine to cover your accounts' specific needs.

This checklist covers five key areas to help you set up Adalysis for your team, covering everything from setup and automation to scaling and team buy-in.

Making the case for Adalysis

We often get asked how to build leadership and team buy-in for Adalysis. Here are the key factors that make us different from other PPC management platforms:

• Adalysis brings all your data and management tools into one platform

Adalysis will alert you to landing pages that aren't converting well. By default, this is based on zero conversions and 150 clicks in the last 90 days.

You'll see the alert under Landing pages on your Audit > Alerts screen.

Click View landing pages for a list of affected pages and performance data. The keywords driving traffic are categorized by their landing page experience score. This will help you determine whether to focus your efforts on changing the keywords, ads, or landing page content.

The view will switch to Manage > Landing pages.

To customize your settings for all future audit checks, go to Audit > Settings > Landing pages.

We’ve prebuilt 100+ alerts for all the most common audit issues, so you don’t have to spend hours on setup. However, you can still fully customize your audit parameters.

Update or disable prebuilt alerts from Audit > Settings. Alerts are grouped around entities used in Google Ads (such as campaigns, ad groups, and keywords).

Customizing the default settings

Adalysis uses default metrics and thresholds when running prebuilt audit checks. Of course, the defaults won't be equally suitable for every account or strategy. We recommend reviewing and customizing the default settings where appropriate.

How it works

Adalysis offers 100+ prebuilt audit alerts to help you monitor account health and performance. You can customize the audit checks or create your own. Combined with automatic fixes, this means your team can save valuable time on repetitive tasks.

When enabled, broad match settings prevent the use of other match types in your campaigns. Turning this setting off gives you more control over your keyword targeting.

Adalysis will show an alert under Audit > Alerts > Campaigns if you’re using the broad match keyword setting in your campaign. Click on it for a list of affected campaigns.

Since the setting can't be changed via the API, you’ll need to update it directly in Google Ads.

Adalysis will alert you to any ad groups that only have one active ad. This is because it can't be included in automatic daily testing. An ad test needs at least two active ads to compare performance.

You'll see the alert under Ad groups on your Audit > Alerts screen. Click on it for a list.

You can create ads for . Simply select your ad groups and choose an option from the Tools > Create ads menu.

Alternatively, click an individual ad group name and create a single ad.

There are many ways Adalysis can help you scale your PPC campaigns, but we recommend starting with these core features:

How PPC managers use Adalysis

Adalysis offers many other tools. Please explore the options below based on your goals.

Adalysis will alert you if search terms have been shown from two or more ad groups. This is an opportunity to improve your ad serving control.

You'll see the alerts under Search terms on your Audit > Alerts screen, with separate notifications for Search and Shopping campaigns.

Find duplicate search terms

Click on the alert to see sets of duplicate terms, as well as the cannibalization rate. This indicates how significantly the impressions for a search term are diluted across different ad groups. The higher the cannibalization rate, the more attention you should pay to those terms.

Then, click on a search term to view the affected ad groups or choose Expand all.

Fix duplication issues

To resolve this issue, add search terms as negatives to the less relevant/efficient ad groups. As well as performance metrics, we recommend looking at these three columns:

Added as keyword?

For Search campaigns, this column shows if the keyword already exists in this ad group. Hover over Yes for the keyword match type. If the search term hasn't been added to any of the ad groups yet, click the plus icon next to the most relevant ad group.

Matched keywords

This column shows you which keywords and ads were triggered for the search term, as well as performance and quality score data. The data can help you decide whether to add the search term as a negative keyword to any of the ad groups it was triggering.

Add as negative

Click the icon in the Add as negative keyword column to add the search terms to your negative keyword list. This opens a preview.

By default, the chosen search terms will be added as exact-match negative keywords at the ad group level. However, you can change the match type and level as needed. Once your negative keyword list is ready, click Add negative keywords.

Adalysis will also alert you to potential conflicts between negative and regular keywords in an ad group (in the same match type). Click the ad group name to remove the conflicting keywords.

Resolve duplicate search terms in bulk

You can also add duplicate search terms as negative keywords in bulk.

1. Select your duplicate sets and click Add as a negative keyword the duplicate search term.

2. Select your preferred criteria. For example, you may want to add your new negative keywords to ad groups with the lowest CTR or fewest conversions.

Adalysis will alert you to negative keywords shared by multiple campaigns. Avoid a potential impact on your impression share by creating a single negative keyword list.

You'll see the alert under Negative keywords on your Audit > Alerts screen. Click on it for details.

1. Details of campaigns and common negative keywords: click the icon for a list of campaigns and shared negative keywords.

2. To reorganize negative keywords into a shared list, select one of two options: – Create a new list – Use an existing list

After you've added the keywords to your chosen list, they'll be applied automatically to the campaigns.

When managing a Google Ads account, there are key tasks you'll return to regularly. Adalysis helps you tackle them with comprehensive tools and insights.

Fix an account setup or performance issue

Audits for better health and performance

Refine your account structure