To configure your email and Slack notifications, choose Settings > Notifications from the bottom-left menu.

Here you can:

• Choose which Google Ads accounts you want to receive notifications for.

• Amend the email address that will receive the notifications.

• Connect a Slack channel.

• Choose how often you'd like to receive audit alert summaries.

• Toggle daily notifications for critical alerts.

Numbers are rendered differently in Europe compared to the rest of the world. You can choose your preferred option from the Settings > Number format screen.

This setting is per email address, so each team member can choose their preferred option. The chosen number format will apply to all linked PPC accounts.

Tags are an Adalysis configuration that you won't find in Google Ads or Microsoft Ads. They work in exactly the same way as Google account labels, but they get around the visibility challenges Google labels have.

Creating & assigning an account tag

To create and apply a tag to an account, select the account and click the account tags icon on any overview screen. You can then use account filters to find accounts with specific tags.

For example, team leads might create a tag for each PPC analyst in their team. During one-to-ones or account reviews, this makes it easy to pull up the accounts that analyst is responsible for.

Once a tag is associated with an account (as shown above) you can filter for all accounts with that specific tag.

Prebuilt audit filters

On your Audit view, use the filters under Find accounts by alert type to quickly find all accounts with a specific alert type, e.g. search terms to be added as keywords.

Define your own filters

You can also create your own filters to find accounts with specific names, labels or tags. For example, some PPC teams tag each account with the name of the analyst responsible for it. This makes it easy to filter and review each team member's work.

Save your filter to reuse it later. Once saved, it will appear under Your filters.

Click on a saved filter to open it and display the relevant accounts.

How to add a Google Ads account to Adalysis

You can link accounts from the Audit & budget or the multi-account Performance view. Click the link icon on either screen. This applies both during the free trial or for paid subscriptions.

How to link Microsoft Ads accounts to Adalysis

Switch to Microsoft Ads in the top-left corner of the Adalysis screen and link your accounts as described above.

How to link accounts that belong to different email addresses

If you have Google Ads accounts or MCCs under different email addresses, then you'll need one Adalysis account for each address. There's no extra charge for having multiple Adalysis accounts. Once combined for billing purposes, you simply pay one bill based on the total spend of all your Adalysis accounts.

To create a new Adalysis using another email address, simply start a new free trial. Once it's finished, please combine the billing of the new Adalysis account as described here.

How to unlink accounts from Adalysis

You can unlink accounts from the Audit & budget or the multi-account Performance view. Select the accounts you no longer want to see in Adalysis and click the unlink icon on either screen.

To see your account changes, go to Settings > Change history in the bottom-left menu:

On the Local change history tab, you can find changes made directly in Adalysis:

Google Ads change history shows changes made in Google Ads.

To see your Microsoft Ads change history, first switch platforms in the top-right menu.

To see your login history of all team members, go to Settings > Teams in the bottom-left menu.

Notes in Adalysis help you stay organized by recording reminders or context for team members. Notes can be added at the account level, or individual entity level.

Account-level notes

Access Notes from the bottom-left menu.

Account notes can be disabled for a period of time before they become active again to act as reminders.

Entity-level notes

Notes can also be added to campaigns, ad groups, or ads. These notes are accessible on the relevant screens and also appear under Notes for easy reference.

To change your login email address, go to the below menu item:

You can update your contact email under Settings > Notifications.

Daily refresh

Adalysis updates its data daily, at around 4 am in the account's time zone. This happens regardless of whether it's a weekend or holiday.

Weekly refresh

The data for keywords, search terms, and landing pages is updated once a week by default.

However, you can refresh your data for these categories anytime by clicking the Last update button in the Manage screen for each of those categories.

Paused campaigns are not included in any of the Adalysis audits or analysis. You can, however, follow the below steps to include them if needed.

Assigning an Adalysis-specific label to those campaigns keeps them enabled only within Adalysis (while they remain paused in Google Ads).

Scenario 1 — Campaign is paused after it was linked to Adalysis

1. Enable the campaign within Adalysis and assign the label AdalysisKeepEnabled to it.

2. Pause the campaign in Google Ads.

Scenario 2 — Paused campaign isn't yet linked to Adalysis

1. Enable the campaign in Google Ads.

2. Switch to the Campaigns screen in Adalysis and click Link missing campaigns. The campaign should now appear in Adalysis.

3. Assign the label AdalysisKeepEnabled to the campaign. .

4. Pause the campaign in Google Ads.

The first step when adding a new account to Adalysis is to link it. If you already have preferred Adalysis settings, it's likely you'll then want to customize it.

Automatically apply your preferred settings

The easiest way to customize new accounts is the global settings. All the settings you save here will appear automatically in the newly linked account without any further steps. These settings include:

• Performance monitors

• Customized prebuilt alerts (and associated automatic actions)

• Disabled prebuilt alerts

Manually copy your preferred settings

You can also apply your existing settings to the new account as follows:

Performance monitors: To copy an existing monitor to a new account, navigate to the existing account, open its performance monitors and use the option below.

Prebuilt audit settings: To copy a customized prebuilt alert to a new account, navigate to that account setting in the existing account. Click Save changes and you'll have the option to save the setting to your new account:

Create your own custom alerts with Adalysis. For example, you may want to create an alert to flag keywords with a CPC or CPA above your target, or ad groups with significantly higher ROAS than others in the same campaign.

Creating a custom alert

Start on Audit > Audit settings > Custom. Select the alert type you need and add your criteria.

Select Apply these settings... to save your alert automatically to any new accounts you link to Adalysis in the future.

Click Save and choose whether to create this alert for other existing accounts at the same time.

Viewing triggered custom alerts

You can view triggered custom alerts on your Audit & budget screen. Click the column header to sort by the number of alerts.

You can also see custom alerts on your Audit screen.

You can set up auto resolves for your alerts under Audit > Audit settings > Prebuilt.

Popular examples

• Automatically add highly converting search terms as keywords

• Automatically add poorly converting search terms as negative keywords

• Exclude underperforming display placements

Where to find the auto resolve log

You can find the log in Audit > Auto resolve log. Each entry in the log will show the exact details of the changes made. You can also undo the change if you prefer.

Apply your preferred settings automatically to all new accounts linked to Adalysis in the future. This builds a consistent and tailored approach for your whole team.

Adalysis supports two types of global settings:

Global audit settings

Your global audit settings are saved under Audit > Audit settings > Global.

Adding a global audit setting

Select the relevant setting from the Prebuilt or Custom sections. Then, tick Apply these settings... to save that audit check as a global setting.

Editing or deleting a global audit setting

You can update your settings from within the Global section.

Disabling audit settings globally

Global settings can also include audit checks that you want to disable by default in all new accounts.

When you disable an alert in the Prebuilt or Custom sections, you can add this choice to your global settings, too.

Global performance monitor settings

Performance monitors can also be added automatically to new accounts by adding them as global performance monitors.

When auto-apply settings are enabled, Google can make changes to your Ads account without notifying you. If detected, Adalysis will show an audit alert listing the enabled changes, like automatic RSA creation, switching keywords to broad match, or adjusting bids.

Sometimes, the alert shows "various" if the specific settings aren’t visible via the API. Since these settings can’t be changed in Adalysis, you’ll need to update them directly in Google Ads:

1. Open Recommendations > Auto-apply settings in your Google Ads account.

2. Uncheck any settings you don’t want.

Google may make recommendations, which it uses to calculate your account's Optimization score.

Adalysis now alerts you to these recommendations. It also updates Google Ads, so you don't have to switch screens.

You can dismiss categories directly from the alert if they're not relevant.

To dismiss them automatically in future, go to Audit > Audit settings > Prebuilt > Account and select the relevant categories.

Google can show your search campaigns across two areas:

1. Google Search: Ads appear on Google-owned properties like Google.com, Google.co.uk, and similar domains across countries and properties.

2. Search Partners: Ads can appear on non-Google-owned and Google-affiliated sites, including YouTube, Google Local, directories, and other pages related to user searches.

While some campaigns perform well on Search Partner sites, others may struggle due to ads being triggered on non-search sites, like directories displaying products. This can lead to lower performance compared to Google Search.

Adalysis helps you track performance differences between Google Search and Search Partners. If your Search Partner data is significantly worse, you'll see an alert allowing you to disable the search partner network.

You can customize your alert under Audit > Audit settings > Prebuilt > Campaigns.

If this alert is triggered, you can view your performance data straight from the audit screen. You can then decide whether to disable the Search Partners network.

User location targeting controls whether your ad is shown to:

1. Customers who are physically in your target location

2. Customers who are in your target location, as well as customers who express an interest in that location. For example, if Chicago is your target location, this could be a user from outside Chicago searching for [keyword] in Chicago.

If Adalysis detects a significant difference in the CPA of these two groups of customers, you'll see an alert. By default, a 25% difference in the last 30 days will trigger an alert.

View performance data straight from your alert to decide whether to exclude users who aren't physically in your target location.

You can also customize your alert under Audit > Audit settings > Prebuilt > Campaigns.

The Search network consists of users actively searching for goods, services, and information. This clear intent allows your search ads to focus on presenting options and encouraging users to take action.

The Display network is made up of publisher sites that show ads. The user's primary purpose on that page is to watch a video or read an article. Your ad must grab their attention and persuade them to visit your site.

As the user intent and the networks are so different from each other, it's best to run your ads only on Search or only on the Display network.

When you have a campaign running on both networks, you will see an alert on your Audit alerts screen. To change your settings, select the campaign(s) and click Run on the Search Network only.

When enabled, broad match settings prevent the use of other match types in your campaigns. Turning this setting off gives you more control over your keyword targeting.

Adalysis will show an alert under Audit > Audit settings > Prebuilt > Campaigns if you’re using the broad match keyword setting. Click on it for a list of affected campaigns.

Since the setting can't be changed via the API, you’ll need to update it directly in Google Ads.

1

Find your settings

Log into your Google Ads account. Go to Campaigns > Campaigns > Settings.

2

Select your campaigns

Select the campaign(s) you want to update and click Edit.

3

Find the broad match setting

Scroll down to Change broad match keywords.

4

Disable the setting

Select Off: Use keyword match types and apply the changes.

Google automatically opts advertisers in for automatic text asset creation. This means that Google can adjust your ads without your direct input, giving you less control over your messaging.

You'll see an alert on the Adalysis audit alert screen if Google is automatically creating assets for your account. Click on it for a list of affected campaigns.

To opt out of this setting, you’ll need to update it directly in Google Ads:

1

Find your settings

Log into your Google Ads account. Go to Campaigns > Campaigns > Settings.

2

Select your campaigns

Select the campaign(s) you want to update and click Edit.

3

Disable the setting

Adalysis will alert you to any ad groups that don't have active ads. You'll see the alert on your Audit alerts screen.

Pause the affected ad groups in bulk or view a list. From the list view, you can pause individual ad groups via the Status menu.

You can create ads for multiple ad groups at once. Simply select your ad groups and choose an option from the Tools > Create ads menu.

Alternatively, click an individual ad group name and create a single ad.

Adalysis will alert you to ad groups that only have one active ad. This is because it can't be included in automatic daily testing. An ad test needs at least two active ads to compare performance.

You'll see the alert on your Audit alerts screen. Click for a list.

You can create ads for multiple ad groups at once. Simply select your ad groups and choose an option from the Tools > Create ads menu.

Alternatively, click an individual ad group name and create a single ad.

Adalysis will alert you to any ad groups that have more than 3 active ads. You'll see the alert on your Audit alerts screen.

Pause ads in bulk or view a list. You can also pause pause individual ads from the list view.

Pause ads in bulk

Based on the list provided, you can reduce the number of ads in multiple ad groups at once:

• Pause a number of the worst-performing ads in each ad group, based on impressions.

• Leave a maximum of three ads in each ad group.

Pause individual ads

Click on on an ad group name from the alert list. You can then select individual ads and pause them from the Status menu.

Adalysis will alert you to ad groups with no active keywords. (This excludes DSAs.) You'll see the alert on your Audit alerts screen.

Pause the affected ad groups in bulk or view a list. From the list view, you can pause individual ad groups via the Status menu.

Adalysis will alert you to ad groups with more than 50 keywords. It's much harder to maintain the relevance of keywords to ads with so many keywords. We would recommend splitting them into smaller, more focused ad groups.

You'll see the alert on your Audit alerts screen, linking to a list of affected ad groups.

Click any ad group name to view its ads, and switch to Manage > Keywords to review the keywords.

To split the keywords into smaller ad groups, select them individually or in bulk. The Move/Copy tools allow you to create more focused ad groups, with better ad relevance.

You can also pause or delete keywords in bulk via the Status menu.

Adalysis will alert you if your ads' click-through rate (CTR) drops consistently without a change in search position. This gives you the chance to analyze the results and make changes.

You'll see the alert on your Audit alerts screen. Click it for a list of affected ads and CTR metrics.

Customizing your alert

By default, Adalysis will check for ads with a CTR decrease of over 30%. It compares the last seven days to the last 30 days.

You can set your own minimum thresholds under Audit > Audit settings > Prebuilt > Ads.

To improve the CTR of your ads, we recommend reviewing the affected ad groups to ensure the ad copy is engaging and relevant for recent search terms. You could also consider the following causes:

• Your ads are being shown for new search terms that are less relevant than previous ones.

• Changes in targeting mean the ads are reaching a less relevant audience.

• Competition from other advertisers who have better ad copy and are winning more clicks.

• Recent changes to the ad copy could have affected the ads' effectiveness.

Adalysis will alert you if any of your active RSA assets (headlines or descriptions) have been disapproved by Google. You'll see the alert on your Audit alerts screen.

To edit an affected ad, click on the icon:

You'll then see the list of assets and their approval status:

Edit or delete the disapproved assets to fix this issue.

Adalysis uses AI to spell-check the ad text in RSAs, expanded DSAs, call-only ads, and Performance Max assets.

We support spell-checking in most world languages. The language is automatically detected, which means you don't need to specify it manually.

When a misspelling is detected, you'll see one of the following alerts on your Audit alerts screen:

• RSA assets with spelling issues

• Text ads with spelling issues

1. Choose the pencil icon to correct the spelling in all affected ads at once.

2. Click Ignore if a misspelling was wrongly flagged.

3. Ignore spelling issues lets you dismiss alerts in bulk.

Adalysis will alert you to any ads with Eligible Limited status in Google Ads. You'll see the alert on your Audit alerts screen. Click the alert for a list of affected ads.

Hover over the icon under Approval status to see the reasons for the limitations.

Then, hover over your ad for the pencil icon and edit your ad.

Adalysis alerts you to any disapproved text ads. You'll see the alert on your Audit alerts screen. Click it for a list of affected ads.

Adalysis alerts you to any disapproved image ads. You'll see the alert on your Audit alerts screen. Click it for a list of affected ads.

Adalysis will alert you to keywords that aren't converting well. By default, this is based on zero conversions and 150 clicks in the last 30 days.

You'll see the alert on your Audit alerts screen. Pause the keywords straight from the alert or view a list.

The keyword list opens in Manage > Keywords.

For manual bidding campaigns, Adalysis will alert you if the average cost per click (CPC) of your keywords increases despite no recent bid changes. This gives you the chance to analyze the results and pinpoint the reasons.

You'll see the alert on your Audit alerts screen. Click it for a list of affected keywords and CPC metrics.

Customizing your alert

By default, Adalysis will check for keywords with an average CPC increase of over 30%. It compares the last seven days to the last 30 days. Go to Audit > Audit settings > Prebuilt > Keywords to change these conditions and set click thresholds.

Investigating CPC trends

Use the Performance Analyzer to see how the rising CPC affects your conversion volume and cost per conversion. You can then decide whether to change bids for the affected keywords.

Possible causes of a rising CPC may include:

• Fluctuations in your quality score — this may be due to recent changes to your ads or landing pages

• Recent changes in the competitive landscape

• Recent changes in targeting

For manual bidding campaigns, Adalysis will alert you when the cost per conversion (CPA) of your keywords increases despite no recent bid changes. This gives you the chance to analyze the results and pinpoint the reasons.

You'll see the alert on your Audit alerts screen. Click it to see a list of affected keywords and CPA metrics.

Customizing your alert

By default, Adalysis will check for keywords with a CPA increase of over 30%. It compares the last seven days to the last 30 days. Go to Audit > Audit settings > Prebuilt > Keywords to change these conditions and set conversion thresholds.

You can also choose whether to track cost / conversion or cost / all conversions.

Investigating CPA trends

Use the Performance Analyzer to see how the rising CPA affects your conversion volume and other important metrics. You can then decide whether to change bids for the affected keywords.

Possible causes of a rising CPA may include:

• Rising CPC — this may be due to decreased quality scores, changes in competition or targeting

• Decreasing conversion rate

For manual bidding campaigns, Adalysis will alert you if your conversion value/cost (i.e. return on ad spend, ROAS) of your keywords decreases despite no recent bid changes. This gives you the chance to analyze the results and pinpoint the reasons.

You'll see the alert on your Audit alerts screen. Click it to see a list of affected keywords and ROAS metrics.

Customizing your alert

By default, Adalysis will check for keywords with a ROAS decrease of over 30%. It compares the last seven days to the last 30 days. Go to Audit > Audit settings > Prebuilt > Keywords to change these conditions and set conversion value thresholds.

You can also choose whether to track ROAS based on conversion value/cost or all conversion value/cost.

Investigating ROAS trends

Use the Performance Analyzer to see how the falling ROAS affects your conversion volume and cost per conversion. You can then decide whether to change bids for the affected keywords.

Possible causes of a falling ROAS may include:

• Rising CPC — this may be due to decreased quality scores, changes in competition or targeting

• Decreased conversion rate leading to fewer conversions

• Decreased average conversion value

Adalysis will alert you to negative keywords (ad group, campaign, or list-level) that are blocking a regular keyword. You'll see the alert on your Audit alerts screen.

• Click the icons in the Matched search terms column to see the matched search terms for each keyword.

• Use the toggle Show last 30 days performance to see performance metrics and quality scores.

Resolving keyword conflicts

To fix a keyword conflict, start by selecting the keywords.

Option 1 — Delete negative keywords

This is the best option if the negative keyword was added by mistake or at the wrong level (e.g., at the campaign level instead of the ad group level).

Option 2 — Pause keywords

Pause keywords if you're moving them to another ad group, or if you don't want to bid on them anymore.

Adalysis will alert you to keywords with syntax problems. This includes incorrect use of match type symbols like +, "" and [ ], or mixing symbols within a single keyword.

You'll see the alert on your Audit alerts screen. Click it for a list of affected keywords.

Next to the incorrect keywords, you'll see suggested corrections. Select the keywords you want to edit (one at a time or in bulk), then click Fix match type.

Adalysis will correct the keywords immediately in your Google Ads account. You can also edit an incorrect keyword by clicking the pencil icon.

Google Ads recommends using secure URLs. Adalysis will flag keywords with a Final URL or a Mobile Final URL that still uses http instead of https.

You'll see the alert on your Audit alerts screen. Click the alert to see a list of affected keywords and their URLs.

Select the keywords you want to update and click Change keyword URL to secure one. The Final URLs will be updated to start with https.

Ad relevance is part of Google's quality score. Adalysis will alert you to high-volume keywords in an ad group with mixed relevance ratings — some above-average and some below-average.

This suggests the below-average keywords aren't as relevant to the ads as the above-average ones in that ad group. For example, if the below-average keywords include the word “agent” but the above-average ones don’t, this mismatch might explain the poor ad relevance.

To improve relevance, move the below-average keywords into a different ad group and create more tailored ad copy.

Viewing the ad groups and keywords

You'll see the alert on your Audit alerts screen, linking to a list of affected ad groups.

Click an ad group name to see your ad copy or switch to Manage > Keywords to review your keywords.

Color coding: above average and below average ad relevance.

Moving your keywords

You can move one or more keywords to a new ad group by selecting them and clicking Tools > Move/Copy. Move the keywords to an existing ad group or create a new one.

Adalysis will alert you to keywords that have a higher cost per conversion than their ad group average. You'll see the alert on your Audit alerts screen. Click it for a list of affected keywords and cost per conversion data.

Customizing your alert

By default, Adalysis will check for keywords with twice the average cost/conversion compared to their ad group. Go to Audit > Audit settings > Prebuilt > Keywords to change these conditions and set conversion thresholds for the alert.

You can also choose whether to track results based on conversion value/cost or all conversion value/cost.

Investigating the performance trend

For manual bidding campaigns, use the Performance Analyzer to identify the factors behind the increased cost/conversion. This may include a low conversion rate or high CPC. Look at related metrics such as impression share and conversion volume before deciding to decrease bids.

In campaigns with automated bidding, we recommend separating poorly performing keywords into different ad groups or campaigns, in bulk. This means you can set different target values.

Adalysis will alert you to keywords with a lower cost per conversion compared to their ad group. You'll see the alert on your Audit alerts screen with a list of affected keywords, cost / conversion and impression share data.

Customizing your alert

Go to your Audit > Audit settings > Prebuilt > Keywords to set custom conversion thresholds. You can also choose to track results based on cost per conversion or cost / all conversions.

If you're using manual bidding, you can automatically increase bids. You can also move top-performing keywords to their own ad groups or campaigns for better control, impression share and conversions.

Adalysis will alert you to campaigns without negative keywords. You'll see the alert on your Audit alerts screen. Click it for a list of affected campaigns.

You can then add a negative keyword list straight from the alert, or add poorly performing search terms as negatives.

Add poorly converting search terms as negative keywords

1

Go to Manage > Search terms.

Browse through the report and select search terms you find irrelevant. You can also filter search terms based on criteria such as clicks or impressions.

2

Add search terms as negative keywords

Once you've selected the search terms, click Add as negative keyword. By default, new negative keywords will be added to the same ad group the search term came from.

You can also change the level and match type of the new negative keywords before saving.

Adalysis will alert you to negative keywords in multiple ad groups. Simplify your account maintenance by moving repeated negative keywords at the ad group level to the campaign level.

You'll see the alert on your Audit alerts screen. Click it for a list of affected negative keywords.

To resolve this alert, select the keywords and click Migrate negative keyword to campaign level. Adalysis will create new campaign-level negative keywords, and delete all repeated ad group negatives.

Adalysis will alert you to negative keywords shared by multiple campaigns. Avoid a potential impact on your impression share by creating a single negative keyword list.

You'll see the alert on your Audit alerts screen. Click it for details.

1. Details of campaigns and common negative keywords: clicking the icon shows a list of campaigns and shared negative keywords.

2. To reorganize negative keywords into a shared list, select one of two options: – Create a new list – Use an existing list

After you've added the negatives to your chosen list, they'll be applied automatically to the campaigns.

Adalysis will alert you if any of your negative keywords (at the list, campaign, or ad group level) use modified broad match. This match type isn't supported for negative keywords and can lead to inconsistent results.

You'll see the alert on your Audit alerts screen. Click it for a list of affected negative keywords.

To resolve this alert, simply select the keywords you want to change and click Fix match type.

Adalysis analyzes your search term data and identifies high-performing search terms as potential new keywords.

You'll see the alert on your Audit alerts screen.

View the search terms

When you click View search terms for a list of potential new keywords, the view will switch to Manage > Search Terms.

Add search terms as keywords

Click Add search terms as keywords straight from the alert. Or select them from the list and click Add as keyword. You can then choose from existing ad groups or create a new one.

You can also modify the keyword text and other parameters before creating your new keywords.

Adalysis will alert you to potential negative keywords from your search terms data. You'll see the alerts on your Audit alerts screen, with separate notifications for Search and Shopping campaigns.

View potential negative keywords

From your alert, click View search terms for a list of potential negative keywords. The view will switch to Manage > Search Terms.

Add search terms as negative keywords

To add a search term as a negative keyword, select it and click Add as negative keyword. You can also add search terms in bulk by selecting them all at once.

You can also modify the keyword text and other parameters before creating your new negatives. Adalysis will flag any potential conflicts with your existing (positive/regular) keywords.

Adalysis will alert you to potential negative keywords from your n-gram search term data. You'll see the alerts on your Audit alerts screen, with separate notifications for Search and Shopping campaigns.

View potential negative keywords

Click an alert for a list of potential negative keywords. The view will switch to Manage > Search terms.

Add search terms as negative keywords

To add an n-gram search term as a negative keyword, select it and click Add as negative keyword. You can also add n-gram search terms in bulk by selecting them all at once.

You can modify the keyword text and other parameters before creating your new negatives. For Search campaigns, Adalysis will flag any potential conflicts with your existing (positive/regular) keywords.

Use the prebuilt Ad groups with low quality score filter to quickly identify the ad groups that need the most attention. Go to Manage > Ad groups and select the filter from the list.

Sort the list in priority order by clicking the Quality score priority column. This is an impression-weighted metric based on the ad group's quality score and cost. We would recommend starting with priority 1.

You'll also have access to comprehensive quality score data, including subfactors. Review the data to identify how to improve your results.

Adalysis will alert you to placements that aren't converting well, so you can choose whether to exclude them and boost campaign performance.

You'll see the alert on your Audit alerts screen. Click it to view a list of affected placements or select an action.

By default, the audit check is based on zero conversions and 100 clicks in the last 90 days. However, you can edit these thresholds in Audit > Audit settings > Prebuilt > Placements.

Adalysis will alert you to campaigns that don't exclude traffic from placements with sensitive content labels.

You'll see the alert on your Audit alerts screen. Click it for a list of affected campaigns. You can then select categories and click Exclude selected content.

Adalysis automatically checks your Final URLs and Mobile final URLs in ads, keywords, ad extensions, and asset groups once a week. We'll alert you if any URLs are broken.

You'll see the alert on your Audit alerts screen. Click on it for a list of URLs and make any changes in the Edit URL column.

For expanded dynamic search ads (DSAs), Google chooses which landing pages on your site to drive traffic to. These landing pages aren't specified when creating the ads, as there are no final URLs in DSAs. A common issue is visitors being sent to broken landing pages.

Adalysis will alert you to any broken DSA landing pages on your Audit alerts screen.

You can either fix the broken page on your site or exclude that landing page from your campaign in Adalysis. This notifies the search engine to avoid driving traffic to that page.

You can exclude pages individually or in bulk.

Adalysis will alert you to landing pages that aren't converting well. By default, this is based on zero conversions and 150 clicks in the last 90 days.

You'll see the alert on your Audit alerts screen.

Click View landing pages for a list of affected pages and performance data. The keywords driving traffic are categorized by their landing page experience score. This will help you determine whether to change the keywords, ads, or landing page content.

The view will switch to Manage > Landing pages.

To customize your settings for all future audit checks, go to Audit > Audit settings > Prebuilt > Landing pages.

Adalysis will alert you to ad extensions with an Eligible limited status, which means they aren't shown as often they would otherwise be eligible to.

You'll see the alert on your Audit alerts screen. Click for a list of affected extensions.

Adalysis will alert you to disapproved ad extensions. You'll see the alert on your Audit alerts screen. Click for a list of affected extensions.

Welcome to Adalysis. Here’s how you can get started in 15 minutes.

1. Start with your audit alerts to see what needs fixing first Fix your highest-impact issues and improve performance quickly Where: Audits & budgets When: Daily

2. Check your performance monitors to spot changes in your account Catch drops and spikes early so you can take action Where: Performance When: Weekly

3. Set up budget pacing to stay on track with your spend Avoid over- or under-spending without manual tracking. Where: Budgets > Manage When: Monthly, as a one-off, or up to 12 months in advance Automating your pacing doesn’t make any changes to your account.

4. Prefer a quick walkthrough? Watch the video start See how everything fits together When: One-off

Next: Your audit workflow

You can find your team settings under Settings > Team.

Give your team access to either individual Google Ads accounts or MCCs linked to Adalysis. If given access to an MCC, the team member will be able to see and manage all accounts within that MCC and its sub MCCs.

Team members will have access to all features except for billing or managing other team members.

There are two settings to define when adding a new team member:

Access level:

• View only — can see all data but can’t make changes. Use this option if you want to give someone read-only access.

• View & edit — can make changes in Adalysis.

Changes appear in Change History under:

• Admin user: Changes made by this team member will appear in Google's Change History under the Adalysis admin user (account owner). This setting is useful when you want to keep the team permissions in Adalysis independent of those in Google Ads. In other words, team members don't need direct access to Google Ads accounts for them to be able to make changes to it in Adalysis.

• Team member: Changes made by this team member will appear in Google's Change History under their own email address. The team member email address must also have access permission in Google Ads to the relevant account or MCC.

Customize Adalysis for your team

Account tags and filters

Adalysis tags work exactly like Google account labels and can be used to easily pull up specific sets of accounts.

Find out more

Adalysis has a powerful system of filters that can help you to slice and dice your data. Look out for them throughout the platform. You can customize all the filters in Adalysis or build your own.

Customizing filters

Load the filter you’d like to edit and update the criteria. Click Apply to update your search results.

Alternatively, click Save to update the criteria for future searches. Customized filters show an icon next to the name. To revert to the default settings, simply click Reset to default.

Building new filters

You can easily create custom filters and alerts to track more conditions:

1. Go to Filters > Create filter.

2. Set your criteria.

3. Select the time range you want to analyze data for.

4. Enter a name for your filter. To receive custom alerts, check Enable alerts. You can also choose multiple accounts to save your filter in.

Your new filter will now appear in the Filters list for the Adalysis section where you created it. Simply scroll down to Your filters at the end of the list.

Find accounts by audit alert

In the multi-account Audit & budget view, you can also filter by accounts with a specific alert type.

There are many ways Adalysis can help you scale your PPC campaigns, but we recommend starting with these core features:

Adalysis offers many other tools. Please explore the options below based on your goals.

This checklist covers five key areas to help you set up Adalysis for your team, covering everything from setup and automation to scaling and team buy-in.

Making the case for Adalysis

We often get asked how to build leadership and team buy-in for Adalysis. Here are the key factors that make us different from other PPC management platforms:

• Adalysis brings all your data and management tools into one platform, so there’s no need to jump between systems.

• Automatic data refresh means your alerts stay up-to-date without manual audits or analysis.

• A rich set of tools lets you make most changes directly in the platform through a fast, intuitive interface. Many customers say this significantly boosts their teams' productivity.

• The notification system keeps you informed of important changes and issues. You can follow a workflow where you log in only when an action is needed.

• Adalysis simplifies team workflows and helps you to monitor progress.

• It offers reporting solutions for both internal use and for your clients (if you have any).

• With a comprehensive suite of budget management tools, Adalysis helps you fully automate a major time drain.

• Its modular design lets team members focus on different areas of the workflow independently.

Customize Adalysis for your team

These quick, one-off steps help your team get up to speed:

• Set up your team

• Set up the notification channels and frequency

Then, customize the settings of the Adalysis core features as needed:

• Customize the prebuilt alerts

• Create your own custom alerts (if needed)

• Enable the autopilot by activating automatic actions linked to your audit alerts. For example, you can set up an automatic keyword mining system

• Set up or

Prepare to scale

The Global settings lets you save your preferred settings across your portfolio and apply them automatically to clients you'll onboard in the future.

Explore the modular tools available to help you scale your account performance.

Track team progress

For team leads, Adalysis provides additional data:

• How often each team member logs in

• Team change history

Set up your reporting

Adalysis offers templates for client and team reports, as well as prebuilt audit reports.

Find out more

When managing a Google Ads account, there are key tasks you'll return to regularly. Adalysis helps you tackle them with comprehensive tools and insights.

Find and fix your highest-impact audit issues

Prioritize fixes across your accounts

Adalysis runs 100+ audit checks daily and flags issues as Critical, Error, and Recommendations. That means you can easily see what needs attention first.

Check back daily for new alerts. Fix critical alerts immediately, then work through errors. Leave recommendations for later, if you're pushed for time.

Start in Audit & budget (the first screen when you log in).

• Click a column header to sort by priority level

• Choose Find accounts by alert type

• Click on an account name to review and fix its alerts

How to resolve audit alerts

Click any alert for context, analysis, and recommended actions. Review what’s driving the issue and apply your fix.

Choose Auto resolve to automate repetitive fixes. You can enable it in the audit settings.

You can also set up email and Slack notifications for new alerts.

Build an audit workflow that fits your accounts

Adalysis works best when it’s configured to match your goals, account structure, and volume. Use the setup guide to:

• Customize your prebuilt alerts if thresholds don’t match your data volume

• Create your own alerts for specific goals or edge cases

• Enable auto resolve settings for repeat fixes you trust

• Share settings to keep audit results consistent across accounts

Reduce noise with disabled alerts

If an alert isn’t relevant to your account, disable it from the audit dashboard. You can switch it off permanently or for a set time period.

Adalysis audits help you stay on top of account health and performance. They're designed to help you prioritize the most urgent audit issues and accounts.

You can also create your own alerts to cover your accounts' specific needs.

The multi-account audit view

When you log in to Adalysis, you'll see the alerts needing your attention. Prioritized as Critical, Errors, and Recommendations, this breakdown helps you to act quickly and efficiently.

You can also find accounts by alert type. This is a quick way to prioritize which accounts need attention.

Click any of the alert counts to go straight to the Audit screen for that PPC account.

The Audit screen

Your audit results for individual accounts will appear under Audit. The alerts are grouped around the entities used in Google Ads, such as campaigns, ad groups, and keywords.

• Click any alert category for more details.

• Fix most alerts directly within Adalysis without switching back to Google Ads.

• Set up auto resolves for your alerts.

• Customize .

• If an alert is not relevant to your account, to avoid cluttering your screen.

Audit scores

Your account audit score gives you a broad view of your account’s health. You can find it on Audit alerts. Download the results in an audit report to share with others or check your account score history to see progress over time.

Audit report

The audit report contains all of the audit details in a downloadable format. It speeds up sharing your findings with clients and your team.

We’ve prebuilt 100+ alerts for all the most common audit issues, so you don’t have to spend hours on setup. However, you can still fully customize your audit parameters.

Update or disable your alerts from Audit > Audit settings > Prebuilt. Alerts are grouped around entities used in Google Ads, like campaigns, ad groups, and keywords.

Customizing the default settings

Prebuilt alerts use default metrics and thresholds. We recommend reviewing and customizing the defaults for your accounts.

For example, if you manage an account with low traffic, you may want keyword bid recommendations after 25 clicks, rather than 50. You may also want data from the last 90 days rather than the last 30 days.

• Reset to the default settings.

• View current results to preview your changes.

• Change, add, or remove alert criteria.

Customized alerts have a blue Customized label in the audit settings.

Disabling unwanted alerts

Not all alerts will be relevant to all accounts. For example, the alert about ad groups with only one ad might not be needed in some cases. To disable an alert, simply toggle it off.

You can also disable alerts for a set period of time:

• Disable until next update: choose this option to hide an alert until the next time this audit check is performed in your account.

• Disable until...: choose this option to specify a date when you want to check this issue again.

• Disable forever: deactivate the alert.

Google Ads recommends using secure URLs. Adalysis will flag ads with Final URLs or Mobile Final URLs that still use http instead of https.

You'll see the alert on your Audit alerts screen. Click the alert to see a list of affected ads, along with their URLs.

Select the ads you want to update and click Switch to using secure URL. The Final URLs will be updated to start with https.

Adalysis will alert you to duplicate or very similar keywords. This means you can control where clicks should go in the future.

You'll see one of two alerts on your Audit alerts screen:

Alert 1: Duplicate keywords within a campaign. This means keywords may be competing against each other.

Alert 2: Similar broad match keywords within an ad group: This makes optimization more difficult, because the data gets diluted between the keywords.

Find duplicate or similar keywords

Click a keyword set for more details or choose Expand all.

Pause or delete your keywords

We recommend leaving only the most relevant keywords for each set. For individual keywords, click the symbols next to the checkboxes.

To resolve duplicate keywords in bulk, select a set of duplicates / similar keywords. Choose either the Similar keyword bulk pause tool or Duplicate keyword bulk pause tool.

Set your criteria for which keywords to pause. For example, keywords with the lowest impressions, conversion rate, or the highest first-page bid.

Pausing keywords can potentially leave an ad group with no active keywords. You can choose to pause such ad groups to make account maintenance easier.

Adalysis will alert you to any disapproved keywords. You'll see the alert on your Audit alerts screen. Click it for a list of affected keywords.

1. You can see the disapproval reason by clicking the eye symbol.

2. Select keywords to pause them in bulk or delete them using the buttons at the top of the list.

3. You can also fix individual keywords by clicking on the pencil icon:

Adalysis will alert you to high-volume keywords with significant quality score drops. By default, this is based on 100+ impressions in the last seven days and a negative quality score trend. However, you can edit these thresholds in Audit > Audit settings > Prebuilt > Keywords.

You'll see the alert on your Audit alerts screen. Click it for a list of affected keywords and quality score data.

The view will switch to Manage > Keywords, where you can review your expected clickthrough rate, ad relevance, and landing page experience.

For a full history of all subfactors, click the icon in the Quality score history column. This can help you to identify the reasons behind the drop.

Improving your quality score

For ideas and guidance on how to improve your quality score, check out our Ultimate guide and help center article.

Adalysis will alert you if search terms have been shown from two or more ad groups. This is an opportunity to improve your ad serving control.

You'll see the alerts on your Audit alerts screen, with separate notifications for Search and Shopping campaigns.

Find duplicate search terms

View the alert for sets of duplicate terms and the cannibalization rate. The higher the cannibalization rate, the more attention you should pay.

Click a search term to view the affected ad groups or choose Expand all.

Fix duplication issues

To resolve this issue, add search terms as negatives to the less relevant/efficient ad groups. We recommend looking at performance metrics and these three columns:

Added as keyword?

For Search campaigns, this column shows if the keyword already exists in this ad group. Hover over Yes for the keyword match type. If the search term doesn't exist in any ad group yet, click the plus icon next to the most relevant group.

Matched keywords

This column shows which keywords and ads were triggered for the search term, plus performance and quality score data. It can help you decide whether to add the search term as a negative keyword.

Add as negative

Click the icon in the Add as negative keyword column to add the search terms to your negative keyword list. This opens a preview.

By default, the chosen search terms will be added as exact-match negative keywords at the ad group level. However, you can change the match type and level as needed. Once your list is ready, click Add negative keywords.

Adalysis will also alert you to potential conflicts between negative and regular keywords in an ad group (in the same match type). Click the ad group name to remove the conflicting keywords.

Resolve duplicate search terms in bulk

You can also add duplicate search terms as negative keywords in bulk.

1. Select your duplicate sets and click Add duplicate search terms as negative keywords.

2. Select your preferred criteria. For example, you may want to add your new negative keywords to ad groups with the lowest CTR or fewest conversions.

Mobile app traffic can be of very low quality and many advertisers want to exclude it completely. Adalysis will alert you to any campaigns that don't completely exclude mobile app traffic.

You'll see the alert on your Audit alerts screen. Click it for a list of affected campaigns. You can then exclude all mobile apps or specific types, both at the account level or for individual campaigns.

Expand the account or campaign-level exclusions. Then, select the types of apps you don't want to show your ads in and click the Exclude selected apps button:

Account level

Campaign level

Landing page experience is part of Google's quality score. Adalysis will alert you to landing pages that get more than half their traffic from keywords with a below-average experience score. This is based on a weekly analysis of final URLs for ads and keywords.

You'll see the alert on your Audit alerts screen.

Click View landing pages for a list of affected pages. The view will switch to Manage > Landing pages.

• The

Adalysis will alert you to any campaigns with fewer ad extensions than Google recommends. This includes callouts, sitelinks, and structured snippets.

You'll see the alerts on your Audit alerts screen. Click for lists of affected campaigns and the budget spent.

Ad extensions overview

Go to Manage > Assets (extensions) for more insights into the impact of ad extensions on your performance.

For manual CPC campaigns, Adalysis will flag opportunities for more effective bidding. If triggered, you'll see the alert on your Audit alerts screen.

Alert example

Here's an example based on device bids. The same options apply to location, age, gender, parental, income, and audience bids. Click the alert for a list of recommendations.

You can apply the bid suggestions straight from the alert. Select the relevant rows and click Apply bid adjustments.

Under Bid adjustment suggestions settings, you can also experiment with approaches and settings by clicking Recalculate suggested bid adjustments after each update. Once you're happy with the results, apply the bid adjustments.

Customizing your bid suggestions

As with any alert, you can also under Audit > Audit settings > Prebuilt > Bid suggestions.

1. Select your goal: increase clicks, increase conversions, target CPA, or target ROAS. If conversion tracking is enabled in your account, the default goal will be to increase conversions.

2. Set maximum increase and decrease values to avoid extreme bid adjustments.

3. Set minimum thresholds to ensure you only receive bid suggestions when there's enough data. Choose from impressions, clicks, or conversions, and a range of time frames.

For manual CPC campaigns, Adalysis will flag opportunities for more effective keyword bidding. If triggered, you'll see the alert on your Audit alerts screen.

Click on it for a list of suggested bids and performance data. To apply the suggestions straight from the alert, select the relevant rows and click Apply bid adjustments.

Under Bid suggestions settings, you can also experiment with approaches and settings by clicking Recalculate suggested bid adjustments after each update. Once you're happy with the results, apply the bid adjustments.

Default settings

To compute the best bids, Adalysis considers multiple signals for each keyword:

• quality score

• lost search impression share due to rank

• Google estimates for specific positions

• search volume

• performance history

• your goals

The default goal is to increase conversions. (If you're not tracking conversions in your account, your default bid strategy will be to increase clicks.) You can change the goal and other parameters in Audit > Audit settings > Prebuilt > Bid suggestions.

Here's how you can customize the calculations:

1. Select your goal: increase clicks, increase conversions, target CPA, or target ROAS.

2. Set minimum and maximum bid limits, either as a numerical value or using Google estimations for First page bid, Top of page bid, and First position bid.

3. Select the date range that should be analyzed for computing new bids.

Keywords with bids below the minimum required for first-page, top-of-page, or top-position visibility will get fewer impressions. Adalysis alerts you when keyword bids fall below the recommended level.

You'll see the alert on your Audit alerts screen. Click it for a list of affected keywords and suggested bids. Then, select the keywords you want to update and click Apply bid change.

By default, suggested keyword bid changes will be calculated to match the current first-page bid (or top of the page, or first position bid).

1. You can increase/decrease the bids in bulk to be x% higher or lower than the first-page bid.

Adalysis tracks the last date a bid or bidding strategy changed. The system can then send you regular reminders to review their impact and ensure they improve performance. This includes:

• Campaign bidding strategy changes

• Ad group-level max CPC, target CPA or target ROAS changes

Adalysis works best when it’s configured to match your goals. This guide shows you where to start and what to customize first.

Adalysis offers over 100 prebuilt audit checks. Customizing their settings makes them more relevant and reduces unnecessary notifications.

View your alerts under Audit > Audit alerts and edit them under Prebuilt:

We would recommend starting with the most important audit alerts that needs customizing. These are the search terms audit checks found under Prebuilt > Search terms: