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  • Customizing the default settings
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  1. Tools
  2. Audit

Prebuilt alert settings

Change alert thresholds at the account or campaign level

Last updated 1 day ago

We’ve prebuilt 100+ alerts for all the most common audit issues, so you don’t have to spend hours on setup. However, you can still fully customize your audit parameters.

Update or disable prebuilt alerts from Audit > Settings. Alerts are grouped around entities used in Google Ads (such as campaigns, ad groups, and keywords).

Customizing the default settings

Adalysis uses default metrics and thresholds when running prebuilt audit checks. Of course, the defaults won't be equally suitable for every account or strategy. We recommend reviewing and customizing the default settings where appropriate.

For example, if you manage an account with low traffic, you may want to receive keyword bid recommendations after 25, rather than 50 clicks. You may also want to consider data from the last 90 days as opposed to the last 30 days.

Here's how you can customize an alert:

Customized alerts have a grey Customized label in the audit settings. The updated settings will apply to all future alerts. Alerts already generated that day won’t update immediately.

Popular customizations for prebuilt alerts

Here are some of the most common changes Adalysis customers make to prebuilt alerts:

  • Duplicate search terms: minimum impressions (default: 50).

  • Underperforming keywords, segments, or search partner network traffic: minimum conversions and/or CPA.

  • New keyword suggestions from search terms: minimum conversions.

  • New negative keyword suggestions: minimum conversions and clicks.

  • Placement exclusions: maximum CPA.

Switch off unwanted alerts

Not all alerts will be relevant to all accounts. For example, the alert about ad groups with only one ad might not be needed in some cases. To turn off an alert, simply switch the toggle next to its title in the list.

You can also enable for an alert or save the updated setting in a to apply to future accounts.

When saving your settings, you can choose to apply the changes to other accounts at the same time. This way, you don't have to repeat the process unnecessarily.

Need an alert that isn't available yet? You can also create your own with .

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